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Cultural tourism in Macau: positioning through identification of consumer segments and enhancing the product offering

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Resource type
Thesis
Author/contributor
Title
Cultural tourism in Macau: positioning through identification of consumer segments and enhancing the product offering
University
University of Saint Joseph
Place
Macau
Date
2010
# of Pages
188
Language
eng
Short Title
Cultural tourism in Macau
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173748&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

Supervisor : Michael Trimarchi

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2010

Citation
Chiang, K. P. (2010). Cultural tourism in Macau: positioning through identification of consumer segments and enhancing the product offering [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173748&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/EEZDJSZW