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Marketing strategies for a global textbook company to expand into the secondary school market in Macau

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Resource type
Thesis
Author/contributor
Title
Marketing strategies for a global textbook company to expand into the secondary school market in Macau
University
University of Saint Joseph
Place
Macau
Date
2011
# of Pages
93
Language
eng
URL
http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173730&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Notes

In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the Faculty of Administration and Leadership, University of Saint Joseph, 2011

Supervisor : AndreĢ Smit

Citation
Chan, K. P. (2011). Marketing strategies for a global textbook company to expand into the secondary school market in Macau [University of Saint Joseph]. http://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=173730&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/CURFA2F3