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Starbucks Corporation (hereinafter “Starbucks” or “the Company”) is a worldwide coffee retailer, which operates over 33,000 stores located in over 83 countries nowadays. The purpose of the study is to estimate Starbucks’ intrinsic value as of December 31, 2021 and identify whether the Company was overvalued or undervalued. Several analyses give investors and shareholders an insight into how the Company may develop or identify the ability to generate positive returns from investing in Starbucks. This study is mainly separated into two aspects. The first part specifically discusses the Company overview, industry analysis, and economic outlook, which includes SWOT analysis, PESTEL analysis, Porter's five forces analysis, and value chain analysis to identify external and internal factors that may influence the Company. The second part focuses on financial analyzes, including both historical and forecasted financial statement. Three valuation models and a sensitive analysis are applied to understand the Company’s financial conditions and performance. Starbucks’ intrinsic value is derived from the three discounted cash flow models, indicating the market overvalued the Company’s stock price as of December 31, 2021. Finally, investors and shareholders can understand more about Starbucks’ capital structure, financial highlights, and intrinsic value, because this set of information is critical for existing investors and potential investors to make investment decisions
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Examining consumer perceptions of scent marketing in Macau's retail setting is the goal of this study. The study focuses on the following two primary uses of scent marketing in retail environments: subliminal application and application as a component of branding strategy. Qualitative research methodology is used. A total of ten consumer interviews produced the data. The findings show that consumers are in favor of scent marketing's use in retail settings. The use of scent marketing as a tool for establishing brands is preferred, and consumers find this approach to scent marketing to be more acceptable than its subliminal application. Although consumers believe that other factors, such as price, are typically more significant than scent when making purchases, the use of subliminal scents was not always evaluated negatively. Unless occasionally when making an unplanned purchase, consumers do not think that a subliminal scent can significantly impact their purchasing behavior
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This study aims to investigate gender-differentiated parenting and the factors that affect parent-adolescent relationships in Macao families. The study will address the following research questions: A) Does gender-differentiated parenting exist in Macao families? B) How does the academic level of parents relate to conflict resolution and acceptance levels? C) How does the length of time parents have lived together relate to conflict resolution and acceptance levels? D) How does the sibling position of adolescents relate to conflict resolution and acceptance levels? The study employed a quantitative research approach with a purposive and convenient sample of parents with children aged between 12 to 18 years old in Macao. The data were collected using the Parent-Child Interaction Questionnaire—Revised-Parent version (PACHIQ-R-P) through a questionnaire survey from May to August 2022. Out of the 172 completed questionnaires, seven were invalid, resulting in 165 valid questionnaires. The findings showed that gender differentiation in parenting was confirmed, with significant results showing that fathers had lower acceptance and conflict resolution levels when their child was a boy. Mothers showed similar acceptance and conflict resolution levels regardless of their child's gender. Furthermore, the study found that parents' acceptance of their children was influenced by their academic level, length of time living together, and the child's sibling position. This study is the first of its kind in Macao and could provide valuable insights for family and adolescent services in the region
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This dissertation examines consumers' perceptions of food influencer content on Instagram and the relationship between exposure to food influencer reviews and consumers' intention to visit restaurants in Macau. A mixed-method research design was employed, combining quantitative survey data from 301 responses with qualitative insights from one focus group session involving six participants. The findings suggest that consumers find food influencer content entertaining and inspiring for dining out and exploring new culinary experiences, but they express concerns over its credibility. While food influencer content has a good exposure to consumers, it has a moderate impact on consumers’ restaurant choices, with various factors affecting the relationship. The results highlight the importance of perceived trustworthiness and enjoyability of food influencer content, the visual appeal of food and restaurant environments in photos, and personal relationships in shaping Macau consumers' visit intention to restaurants. The findings can serve as a basis for future research on credibility perceptions of food influencers, the enjoyability of influencer content, and the visual appeal of food and restaurant environments on Instagram. Practically, food influencers should prioritize transparency, authenticity, appealing photos, engaging captions, and leverage the role of personal relationships to increase their impact on consumers' restaurant choices
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There are gaps in the research on gender differences and parental participation and the interaction between gender and parental participation in non-Western cultural contexts, particularly the Macao context. The current study aims to fill these gaps by examining gender and parental participation (i.e., father only, mother only, or both) differences and interactions in externalizing behaviour (oppositional defiant disorder and conduct disorder) during late childhood and adolescence (i.e., from age 10 to 18) in Macao. The methodological approach for the current study was a cross-sectional design with a quantitative methodology based on self-rated questionnaires. In certain items, we did discover gender differences. More boys than girls appeared to concur that they occasionally misbehave at school or start fires. And it appeared that girls were more likely than boys to concur that they occasionally exhibit unexpected mood or emotion changes and strong tempers. The children in the groups where only the mother or father participated tended to agree more than they prefer to hang out with older kids than kids their own age. This is in contrast to the group with more parental participation, which is represented by both parents submitting the questionnaire. Although none of the hypotheses proposed were supported, our outcomes implied culture and subculture may play important roles on youths’ externalizing behaviour
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Climate change is a global issue but its impact can be felt locally. Macau SAR has been rapidly developing since the single shift towards a gaming industry-dominated economy, the overwhelming anthropogenic activities contributing to increasing pollution. Mangroves, which play an essential role as the blue carbon system with a high carbon sequestration rate could be a natural base solution to the pollution. This study aims to determine 1) the total organic Carbon (TOC) in the soil of Macau mangrove sites, 2) comparison with the methodology evaluating the organic Carbon, and 3) organic Carbon comparison between Macau and other regions. Soil sampling were processed under the Blue Carbon Initiative guideline, and the samples were divided into two parts for determining the TOC%, combustion method from Hong Kong, and methodology of ashing in our laboratory. The overall estimated TOC% of Macau mangrove sites was 1.29%. There are still a lot of potentials in Carbon storage and for climate change mitigation in Macau
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The world we live in today is constantly changing, with new technologies and innovations being introduced all the time. Through the continuation and innovation of Chinese medicine theories, scientific research methods, and progress, Traditional Chinese Medicine continues to evolve and develop more innovative Modern Chinese Medicine. In this research, Molecular Chinese Medicine is studied as a new form of Chinese medicine, intended to provide a more pleasant and safe experience for consumers. Thus, the objective of this study is to identify both positive and negative perceptions that contribute to the adoption of innovative technologies and their related products. In order to reach this goal, a robust value-based theoretical model is used. To examine behavioural intentions to adopt Molecular Chinese Medicine (MCM) in Macau, this study combines quantitative and qualitative methods. Thus, a Value-based Acceptance Model (VAM) was used to determine Macau citizens' attitudes towards Molecular Chinese Medicine, including their perceptions of its usefulness, enjoyment, technicality, and perceived fee, in relation to the perceived value of the product, which may ultimately determine adoption intentions. Structural Equation Modeling (SEM) was used to process a sample of 194 Macau residents. The data analysis supported our model's explanatory and predictive power and helped describe the characteristics of the local population. Our results provide insight into the acceptance of innovative products that may be useful in designing more accurate strategies and facilitating the introduction of MCM to Macau and similar markets. It was found that low perceived fees demonstrated a relatively strong positive correlation with potential users' perceived value, whereas usefulness and enjoyment showed a medium-strong positive correlation. Also, a strong positive correlation was found between potential consumers' perception of the value of Molecular Chinese Medicine and their intention to adopt it
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The present study aimed to analyse the differences in the internalising problems (anxiety, depression, somatic complaints), assessed by different informants (teachers and students), according to the level of academic achievement and school adaptation level in secondary students. Furthermore, we examine the gender difference in the level of internalising symptoms. Finally, we analyzed the differences between teacher-rated and adolescents' self-reported internalising symptoms. The Achenbach System of Empirically Based Assessment (ASEBA) was used for collecting informants’ data. The sample consisted of 882 secondary students (349 males and 473 females), while 50 came from public schools and 772 from private schools. No significant differences are found in internalising problems according to the level of academic achievement from both teachers’ and students’ perspectives. Generally, students who are well-adapted to the school context have the least symptoms of internalising problems compared to average and less-adapted groups from the teachers' perspective. In addition, from students’ perspectives, adolescent females present more internalising problems than males. Finally, teachers rated fewer internalising problems when compared to the students. In conclusion, the low level of awareness of teachers towards the internalising problems of students arouse attention. It is suggested that teachers should attend professional development programs in order to address to students’ internalising problems
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We see security guards around in Macao in our daily lives and they are the ones who are responsible for protecting people’s safety and properties. Most security guards are non-local workers and might have different workplace stress levels. This study’s main aim is to investigate how job satisfaction and supervisory support are related to burnout among security guards in Macao. The research is carried out through a quantitative questionnaire to collect data and deliver it to the local and non-local security guards working in Macao. A total of 132 questionnaires were collected. It is expected that when security guards have higher job satisfaction and more supervisory support, they will experience less burnout. This intention enables the organization to make some changes to help the security guards from burnout due to job dissatisfaction and no supervisory support. The practical implication for reducing stress is introducing training courses such as mindfulness-based stress training programs. Future research will investigate other support like organizational support, peer support, and family and friends support on security guards
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This paper analyses the valuation of McDonald's Corporation (MCD) as of December 31, 2021. An estimate of the Company's intrinsic value will also be provided. In addition, the internal company factors and external market conditions influencing company valuations and share prices will be discussed. The study has two main objectives: Determine the intrinsic value of McDonald's common stock as of December 31, 2021, and compare it to the actual stock market price on the same date. An assessment of the stock’s market price should represent the Company's true value on that day. Research can then verify whether it was overvalued or undervalued on that day. Identify internal company factors and external market environment factors that affect the Company's operations. This information will be used to gain a deeper understanding of the sensitivity analysis results. Possible scenarios will be discussed to reflect how these factors stimulate macroeconomic, industry, and business developments, as well as the strategic responses of industry players or competitors. McDonald's possible strategic responses to these scenarios will also be assessed. In this paper, a combination of qualitative and quantitative research methods will be employed. Data collection and analyses in Chapters 2 to 5 will use a qualitative approach, which includes data related to McDonald's, industry, and economic analyses. Chapters 5 to 8 will apply qualitative and quantitative data collection and analysis methods. Data will be collected from McDonald's annual report for the fiscal year from December 2017 to December 2021
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"Parenting styles may have various effects on children’s development and educational outcomes, particularly a relationship with behavioral problems and academic achievement. This study examines the relationship of between parenting styles, behavioral problems and academic achievement. A cross-sectional and questionnaire-design (Parenting Style Scale (Saunders et al., 2013); Strength and Difficulties Questionnaire (Goodman & Goodman, 2009; Goodman, 1999; Goodman, 1997)) study was used with a sample total of 98 parents with the eldest child of the family aged between six to twelve. Results of the findings are mainly inconsistent with the majority of literature. Indulgent and authoritative parenting are the predominant parenting styles, yet parenting styles does not relate to academic achievement. On the other hand, the correlation between behavioral problems, specifically prosocial behaviors and academic achievement are moderate. Furthermore, there is no difference between the type of behavioral problems according to gender. In further studies, a larger sample size, teachers and students as informants, and the inclusion of the analysis of other factors that could be influencing parenting styles, behavioral problems and academic achievement are suggested to be considered. "
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Buddhism was founded by Shakyamuni, and this religion has appeared in opposition to Brahmanism's caste system since its inception. Shakyamuni emphasized the important concept of “all beings are equal” from the very beginning. Buddhism spread from India to other regions, and was introduced to China through Central Asia. In China, Buddhism merged the two native cultures of Confucianism and Taoism and finally produced the socalled Chinese Buddhism. Buddhism and its value of equality were also developed and extended in China, and finally spread to Japan. After Buddhism was spread to Japan, it developed rapidly due to official support. Different Buddhist sects have established their own temples in Japan, and among them, Zen Buddhism has the greatest influence among all social classes in this country. Later, after years of development, Zen Buddhism penetrated into many aspects of Japanese culture, such as religion, aesthetics, garden design, samurai spirit and tea ceremony. With the spread of Zen Buddhism, the core value of Buddhism which is “Buddhist concept of equality” was also spread to Japan. The tea ceremony is precisely the place where this value of equality can be detected. This dissertation explains the many processes that reflect this value no matter inside or outside the tea room, and argues that the spirit of the tea ceremony is to pursue the value of equality
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The aim of this study is to investigate the influence of leadership styles and organizational cultures to employee’s organizational commitment under the pandemic situation in Macao. The dependent variables comprise of the three dimensions of organizational commitment. Among those three, affective commitment and continuance commitment are considered to be analyzed in this study. The leadership styles concept and organizational cultures are applied as the independent variables. The objectives are achieved using quantitative research method with questionnaires in Likert scale scores. The two significance reveals that laissez-faire leadership style had a positive relationship with continuance organizational commitment (H4) and innovative culture had a positive correlation with continuance organization commitment (H6). Such outcomes were extended to a qualitative study with qualitative approach on discourse analysis to explore the potential factor and a leadership discourse analysis was initiated. While the findings on influence of leadership and culture on organizational commitment is not a major concern for Macao employees in the pandemic situation, the significance of specific leadership style and culture rationalizes the transformation and status of Macao employees’ views towards leadership and employers’ perspective on organizational culture. The data collected in this study may also provide valuable resources for future study and training programs for the coming batch of employees in the coming new phase of Macao in entering the 2nd round of gaming licensing. Create the right leadership and culture for the organization to bring back the passion of Macao employees
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