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  • In the past three decades there have being an increase in the number of Bilateral Trade Agreements (BTAs) globally. These agreements involve huge human and financial movements and are essentially based on trade and investment. This phenomenon has brought new dimension to global business environment by changing the landscape in whichfirms from emerging markets operate in another emerging market. In the light of this, this dissertation is to examine how bilateral trade agreementsprovisions influence choice of foreign market entry mode of resource seeking Chinese Multinational Enterprises operating in Nigeria. This study adopts a qualitative design, collecting data using semi-structured interviews. The data are analyzed with content analysis and explanation building to identify themes through application of replication logic. The data obtained from the interviews regarding the research questions are presented and discussed as major findings and adoptedfor the creation of the new model for the study of resources seeking firm’s choice of market entry modes in emerging markets The model developed in this dissertation makes a contribution to theory for the study of market entry modes of MNEs from developing countries entering another developing country. In this case, Chinese resources seeking multinational firms entering Nigeria. Elements of Dunning’s OLI theory, Resources Dependency Theory, and Institution theory extended for the purpose for the theory development process. This investigation also provides important information to assist state policy actors in their development of bilateral trade agreements between China and Nigeria. Implications for firms and their involvement in developing countries and with framework where bilateral trade agreements exist are also provided

  • Purpose – Given the diversity which exists among various groups of consumers, the purpose of this paper is to explore students' consumption of non‐alcoholic beverages in Nigeria. Design/methodology/approach – Three focus groups and 20 in‐depth interviews were conducted with students in three universities located in Lagos, Nigeria. Findings – Initial findings indicate that these students' consumption of non‐alcoholic beverages is influenced in many ways. Nevertheless, the most striking of these influences are found to be convenience of purchase, along with availability, price, health concerns, and culture/social reasons. Originality/value – The main contribution of the study lies in the relevance of segmentation, targeting, and positioning activities of business organisations in respect of marketing of non‐alcoholic beverages. Based on the findings, the empirical study will serve as a valuable input to marketers in their planning, analysis, and implementation of appropriate marketing strategies to students vis‐à‐vis the highlighted influences on their consumption of this category of food. It will thus serve as a tool for creating competitive advantage in this prevailing volatile business environment.

  • It is argued that the role of the Chinese government to support the cross-border operations of Chinese firms is to assist these firms in overcoming their limited established brands, and their disadvantages in technology and managerial resources, which were also the reasons why such firms decided to enter emerging markets instead of developed markets. This strategic choice is preferred to avoid direct confrontation with established firms from developed countries endowed with superior ownership advantages. Therefore, Chinese resources seeking firms innovate by increasing investment in developing and emerging markets to develop unique ownership advantages for sustainable market development and competitive advantage. This research investigates the ownership advantages of resources seeking Chinese firms in these markets using the OLI theory. The paper contributes to explaining the specific advantages of Chinese MNEs when entering emerging markets. The study applied a two-stage qualitative methodology to examine Chinese firms operating in Nigeria. The first stage included an exploratory study based on interviews with key informants and experts while the second stage included a case study methodology. The study focused on resources seeking Chinese MNEs operating in Nigeria.

Last update from database: 5/20/24, 3:59 AM (UTC)

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