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The Future of Cosmetics Marketing Strategy: An Exploratory Study into How Neuromarketing Can Deepen its Understanding

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Resource type
Thesis
Authors/contributors
Title
The Future of Cosmetics Marketing Strategy: An Exploratory Study into How Neuromarketing Can Deepen its Understanding
University
University of Saint Joseph
Place
Macau
Date
2022
Language
eng
Short Title
The Future of Cosmetics Marketing Strategy
URL
https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201196&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2022 NET,AND
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, 2022Supervisor : João Alexandre Lobo Marques
Citation
Neto, A. D. C. (2022). The Future of Cosmetics Marketing Strategy: An Exploratory Study into How Neuromarketing Can Deepen its Understanding [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201196&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/5ZZKXDIS