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Facial expression for marketing and consumer behavior: A Bibliometric analysis from 2013-2023 using Data Visualization Tools
Resource type
Authors/contributors
- Qian, Cheng (Author)
- Lobo Marques, Joao Alexandre (Author)
Title
Facial expression for marketing and consumer behavior: A Bibliometric analysis from 2013-2023 using Data Visualization Tools
Abstract
The classification of emotions based on facial expressions have been a new topic of research in recent years, especially in marketing and consumer behavior areas. However, there is lack of studies to understand how the research topic is developed in terms of bibliometric data. Therefore, the purpose of this work is to provide a bibliometric analysis of the research on the analysis of facial expressions for marketing and consumer behavior, identifying the state of the art, the latest research direction, and other indicators. We extracted data from Web of Science (WOS) platform, considering its core database, resulting in a total of 117 articles. The software Vosviewer was used to analyze the data and graphically visualize the results. This study indicates some of the most influential authors citations and coupling analysis in this specific field, identifies journals with the most published articles, and provide trends of the research area based on the analysis of keywords and corresponding number of articles per year. The results shows that 11 articles (9.4%) were cited more than 100 times, and the two most prolific authors published 5 articles, and the two most influential authors are Bouaziz Sofien and Pauly mark(270 citations) in this field. Of the 117 articles retrieved by WOS, more than 70% were published in high impact journals. The bibliometric analysis of the existing work in this study provides a valuable and reliable reference for researchers in this field and makes a reasonable prediction of the research direction trends.
Date
December 15, 2023
Proceedings Title
Proceedings of the 2023 14th International Conference on E-business, Management and Economics
Place
New York, NY, USA
Publisher
Association for Computing Machinery
Pages
270–275
Series
ICEME '23
ISBN
9798400708022
Short Title
Facial expression for marketing and consumer behavior
Accessed
2024-01-14
Library Catalog
ACM Digital Library
Citation
Qian, C., & Lobo Marques, J. A. (2023). Facial expression for marketing and consumer behavior: A Bibliometric analysis from 2013-2023 using Data Visualization Tools. Proceedings of the 2023 14th International Conference on E-Business, Management and Economics, 270–275. https://doi.org/10.1145/3616712.3616717
Academic Units
United Nations SDGs
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