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This proposed study looks into the popular TikTok app and its impact on the identity formation and expression of young people. It investigates how TikTok enables young individuals to create, share, and consume diverse and authentic content that reflects their interests, values, and experiences. People on the app can work together, take part in trends, and interact with others. Also, the paper dives into how TikTok gives people a place to chase their dreams and find out what other possibilities their lives could hold. It indicates how TikTok can have some good and bad effects on young generations in terms of culture and personal development. These youngsters could be the ones leading in the future. However, we also need to think about the possible dangers TikTok could pose to young people. This includes the chance that they come across something damaging, feel like they have to live up to hard-to-reach standards, have their private information leaked, or fall victim to someone with bad intentions. Because of these risks, it's very important to teach youngsters how to use TikTok in a way that's safe and responsible. The dissertation highlights the need for responsible usage, awareness of potential challenges, and the development of strategies to support the safe and healthy engagement of young people with TikTok and similar platforms.

近年來，博物館的休閒、教育、娛樂功能等日益重要，其對文化教育的貢 獻也越來越受到博物館參觀者的認可。相關的文獻大多數探討於博物館的服務 質量與參觀者參觀博物館體驗的滿意度之間的關係。目前，以參觀者的博物館 體驗如何影響他們重遊博物館的專門論述或深入研究並不多。因此，本研究的 研究目的是以博物館的體驗為中心，探討哪些因素會影響參觀者參觀博物館的 體驗，以及這些因素如何影響參觀者對博物館的重遊意願。本研究以篩選的方 式隨機抽查了 10 位參觀過博物館體驗的參觀者進行半結構式訪談(Semi- structured interview)，深入地了解受訪者的博物館體驗以及影響他們重遊博物 館的因素等問題，並以文獻及理論為基礎探討參觀者在參觀博物館過程會影響 他們的因素。採訪會在博物館附近進行，並採用深度定性訪談法(In-depth qualitative interview)，研究對象為澳門的本地參觀者。

In the first half of the 20th century, Macao’s three traditional handicraft industries were: making matches, firecrackers, and incense, and these three became important pillars of Macao's economy. These industries were supported by four other industries, namely: shipbuilding, wine, printing and the clothing that are integral to understanding the history of Macao. The purpose of this research has been to document the importance of Macao's seven traditional industries, in particular the firecracker factories with special reference to the Yick Loong factory. This dissertation makes a significance contribution to the subject of the historical development of Macao’s traditional handicraft industries in reviewing each of the traditional industries and in particular detailing the Yick Loong factories operations and the understanding of the local Macao people to the past importance of this operation. These industries need to be discussed so that society can have a deeper understanding of the importance of them, as up to now they have been little explored. So, by visiting the location of the Yick Loong Firecracker Factory, gathering knowledge, and conducting in-depth research and in books and through a survey about the Macao firecracker business, the author has been able to show that there appears to be limited understanding of the significance of the firecracker industry in Macao. Though, people most recall the Yick Loong factory’s name when prompted about naming a firecracker factory in Macao and associate firecrackers with the Lunar New Year celebrations. However, they seem to have limited understanding of the significance of the firecrackers to Macao, except for childhood memories of them being released.

This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields

The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence

Artificial Intelligence (AI) is the most advanced technology nowadays and has already been adopted by the media industry globally. Some research has stated that journalists use these technologies to improve their work. Studies found that the extent to which journalists use these technologies depends on the size of their organization and regional circumstances. This study explores how interviewed Macao journalists integrate AI tools into their work, focusing on text processing, translation, and idea generation to improve efficiency and creativity. In addition, respondents expressed that there is not enough information about AI for a small place like Macao. And the problem of application in a “three primary written languages and four spoken languages” environment. At the same time, respondents’ concerns about AI’s accuracy, reliability, and impact on journalistic professionalism are discussed, emphasizing the need for credible and trustworthy AI outputs. This study reveals a significant difference in AI tool adoption between Chinese and Portuguese respondents, with the former group showing a higher inclination towards using these technologies. Therefore, further research is suggested. In the absence of media competition in Macao, the use of AI and its knowledge is spread by journalists sharing it among different organizations, and there seems to be no official decision on the use of AI by media organizations in Macao

In the everchanging environment of the digital era, incorporating new technologies has become a critical engine for company development and progress Mobile applications, for example, have emerged as important tools for reaching and engaging a diverse client base These apps° user interface ¥UI¦ design is essential to this engagement since it directly influences the ease of use, user experience ¥UX¦, and, ultimately, the organisation°s overall reputation Macau has experienced a significant shift in food delivery service in recent years, with a quick transition to an online platform Three significant companies have emerged in this fastpaced atmosphere, each vying for a piece of the market These platforms act as meal order brokers, linking customers and restaurants, with most eateries available on all three apps In this situation, it is vital to identify the factors that influence clients to pick one application over another Simultaneously, pinpointing the pain points inside competitors° applications that generate unhappiness among certain customers becomes a crucial goal This research aims to uncover the primary factors influencing user app preferences in the Macau food delivery business, providing insight into the strengths and weaknesses that impact customer choices and, as a result, the trajectory of these organisations

Technological advancements have enabled machines to offer more efficient assistance to people across several domains. Art and creativity are what distinguish people or societies the most. The arrival of AI has caused a fresh wave of concern among many of us; it is crucial that we evaluate the weight of the positives and the drawbacks of how people employing these technologies will influence societies. Legislation is frequently delayed because of the various revolutions througout history. Along with the difficulties raised in the continuing debate, it is critical to identify a route or alternative to assist existing challenges for artists. This dissertation includes our case studies, analysis, and conclusions, which explain the effects on imagination, creativity, communication, and culture when individuals use AI technologies to create art or/and images. According to our findings, AI technology should be considered as one way to solve problems. The vast majority of created outputs are unable to accomplish the desired reach. Furthermore, even if the ethical issues cannot be resolved, individuals should not ignore it and keep their moral compass. Importantly, we must realise that individuals should always be involved in and influence the intricacies and components of the creative process. However, it is commonly understood that the deployment of artificial intelligence has an influence on people’s communication and societies. There are still no standards, frameworks, or norms on this front of Ai-generated images. This might contribute to an increase in industrial imbalance and discrimination. As a result, to safeguard our individuality, we must take the initiative to uncover any answers or directions that would aid in this scenario. As with any experience, whether internal or external, we should use it to our advantage to apply our creative process, something the computer cannot accomplish. Still, it gives many benefits and is effective in assisting people in completing challenging tasks, so it is smart not to avoid teamwork. Furthermore, because social media and the internet provide powerful expression and communication tools, their advantages should help build universal rules to safeguard artistic work

Previous research has explored the development of online music and singers in Guangdong Province; however, there is a gap in understanding how singers establish and maintain a strong online presence through effective online marketing strategies. To fill this gap, this study employs a mixed-methods approach to deeply investigate how Guangdong singers leverage digital platforms for effective music promotion and fan engagement. Online questionnaires were distributed via Xiaohongshu and WeChat, collecting 153 valid responses from fans, which were analyzed to understand interaction methods and their impact on singers. Additionally, semi-structured interviews were conducted with three Guangdong singers and one music company employee, and the interview data were thoroughly analyzed.The findings indicate that Guangdong singers utilize specific social media platforms (such as TikTok) to create and share personalized content and establish direct interactions with fans. These strategies are crucial for successful music promotion and fan engagement. In the highly competitive online music market, adopting such targeted digital marketing strategies allows singers to significantly enhance their visibility and fan engagement. This approach not only holds significant importance for the personal development of singers in Guangdong but also has far-reaching implications for the prosperity of the music industry and the creative economy as a whole

As cities continue to grow at an unprecedented rate, the need for efficient land use becomes even more critical. Mixed Use Architecture is essential for modern cities because of its efficiency in using land that is prevalent in the rapid urbanization we are facing today. Mixed-use development offers numerous advantages for communities and serves as a crucial approach in attaining sustainable ecosystems (Woo and Cho, 2018). Land scarcity in Macau has made mixed-use architecture essential to city expansion. Mixed-use developments in Macau typically consist of combination of housing and commercial towers, casino and hotel complexes and office buildings. This has improved land use in the city. However, these developments, however, unappetizing living conditions resulting sick building syndrome to its residents. The research question identified and addressed in this study is: How can Mixed Use Architecture respond to the underlying problems Urbanisation has brought? Based on this question, this dissertation develops a new type prototype for mixed use architecture that to resolve the issues prevalent in the current mixed use architecture models using Macau as context for this prototype. This study challenges traditional architecture and uses innovative approaches stemming from biophilic strategies and industry leading green technologies that improve quality of life and the environment. This study proposes a novel solution to urbanization's problems such Sick Building Syndrome, high population density, and land scarcity. This dissertation suggests a space-efficient architecture to meet the needs of rising populations and land scarcity while prioritizing resident well-being.

According to research, it is found that images, music, and emotions are closely related, and integrating visual and tactile elements into the music creation process, combined with auditory experience, can enhance emotional expression and understandability. The results highlight the potential of tangible interfaces in autonomous music creation and promoting emotional well-being. This work aims to explore the intersection of music creation, emotional expression, and technological innovation by creating a unique tangible interface for music. It does this by combining the challenges presented by the complexity of modern music production, the emotional issues faced by today's youth, and bringing a new way of expression to the phonograph technology. It hopes to draw inspiration from the historical significance of the phonograph through visual expression, user experience, and algorithmic music generation technology, and seek to provide a new way of music creation for young people who are creative and curious but not musicians, and provide a new way to express emotions. All things considered, the project demonstrates the feasibility and effectiveness of combining historical inspiration with modern technology to create innovative solutions for music technology. Furthermore, it is focusing on enhancing the interface design even more and carrying out longitudinal research to assess the long-term effects on emotional expressiveness and user experience. It is also being explored as an artistic installation, hoping to bring more changes and presentation methods and provide users with a more comprehensive and immersive music creation and emotional expression experience

Macau, as a densely populated city, has been facing a prominent challenge in fulfilling the rapidly growing demand for land due to its small geographical size. The limited availability of land exacerbates the conflict between urban development needs and land supply, leading to an imbalance in land resource allocation. This scarcity of land not only hinders the city's ability to meet its growing population's housing needs but also contributes to a lack of social space. The absence of adequate outdoor gathering areas and communal spaces has resulted in the fragmentation of communities and a fading sense of community in the society of Macau. As the urban environment undergoes relentless development, the social fabric of Macau is undergoing a transformation. Communities are becoming fragmented into smaller groups, and chance encounters and serendipitous social interactions are being neglected or excluded. Social events primarily take place within dedicated indoor spaces that cater to groups, further isolating different segments of the population due to the limited and subpar outdoor gathering space available. This dissertation aims to examine the possibility of developing a new housing prototype that could provoke connections between segregated communities. By introducing a combination of communal spaces and vertical circulation spaces, the design seeks to create opportunities for social interaction and the revitalisation of community bonds that could eventually fit into a hyperdense city. To achieve this, the dissertation will begin with a comprehensive site analysis of the site, considering both the physical constraints and the potential benefits for social space creation. Furthermore, the study will draw insights from relevant literature and architectural projects that have addressed relevant challenges, exploring effective strategies for fostering community engagement and creating inclusive social spaces. The design process will emphasise the integration of communal spaces that encourage spontaneous interactions and vertical circulation spaces that facilitate movement and connectivity between different community segments.

This study explores the attitudes of students at Macau Baptist College toward social media usage and its influence on their relationships and academic performance. The research utilized mixed methods to incorporate focus group discussions, in-depth interviews with eight students, eleven teachers, and seven parents, and an online questionnaire administered to 341 students across all college levels. Findings reveal that WeChat is the primary communication tool among college members, significantly facilitating relationships within the school community. Students reported spending extensive time online, especially during holidays, which raises concerns about its impact on academic performance and mental well-being. While many students acknowledge the potential benefits of social media for learning, they also express skepticism regarding the reliability of online information and experience challenges in seeking help due to fears of judgment. The study highlights students' mixed attitudes toward social media, emphasizing the need for digital literacy and guidance to navigate online interactions safely. Ultimately, this research underscores the importance of fostering a supportive environment for students, enabling them to balance their digital engagements with academic responsibilities. Recommendations for parents, educators, and policymakers include: - Promoting responsible social media use. - Enhancing media literacy education. - Facilitating open communication to address online challenges. By addressing these aspects, stakeholders can optimize the positive effects of social media while mitigating its potential drawbacks on students' well-being and academic success

Cantonese opera has a long and profound history and has evolved over 700 years, making it unique and distinctive. In a diversified media and entertainment, Cantonese opera culture in Macao, like many other aspects of traditional Chinese cultures, is facing a general decline. Specific challenges include loss of audience, the decline and disintegration of professional groups, and reduced scope of the active repertoire. How can a new venue for traditional Cantonese opera promote a positive response to the contemporary challenges that threaten its cultural vitality? How can a new design approach respond to local issues and contemporary architectural production? Can programmatic diversification of a performance venue (cultural exchange, art display, education) be a useful strategy? This thesis consists of five parts. Part 1 of this thesis outlines the background of research, describes the purpose and significance of the research, and deal with issues of research method. Part 2 considers the artistic characteristics of Cantonese opera, including the spatial characteristics of traditional Cantonese opera theatres, the characteristics of Cantonese opera costumes, and the changing characteristics forms of performance. Part 3 is focused on the uses of parametric models in architectural design. Part 4 offers three case studies of opera houses in China, the Guangzhou Opera House, the Harbin Grand Theatre, and the Xiqu Centre in Hong Kong. Part 5, the core of this thesis, proposes a design of a new performance venue for Cantonese Opera House in Macao. Overall, this thesis offers an account of main considerations in the transformation process from traditional Cantonese opera venues to modern Cantonese opera houses and situates these considerations in the context of contemporary discussions of parametric architecture

This project represents a comprehensive study of an interactive picture book employing augmented reality (AR) technology, focusing on the narratives of the A-Ma Temple and Nezha Temple in Macau. The target audience comprises children aged 6-9 years to enhance their concentration on aesthetic development and deepen their understanding of Macau's historical and cultural heritage. The study resulted in the creating of a picture book that integrates an interactive AR experience, resulting in highly satisfactory user feedback. The findings suggest the potential for further development of interactive picture books as a valuable medium for disseminating Macanese culture. Future efforts should prioritise continuous attention to user feedback and the AR technology's stability to ensure the work's long-term effectiveness and impact.

Traditional malls often suffer from isolated and inward-focused designs that disconnect them from their urban surroundings, hindering pedestrian integration and community engagement. This dissertation addresses these issues by exploring the concept of integrating streets and malls to create a more cohesive and vibrant urban environment. The research examines contemporary architectural approaches that emphasize seamless connections between exterior streets and mall interiors, blurring the lines to foster social interaction and enhance walkability. Central to this study is an architectural design project that illustrates the practical application of these concepts. Through a detailed analysis of urban design principles and case studies of successful integrated malls, this research investigates the potential benefits and challenges of such integration. The design project provides a tangible example of how thoughtful interventions can activate public spaces, promote pedestrian flow, and cultivate a strong sense of place. The research highlights best practices and achievements in the area of integrated mall designs, offering valuable insights for urban planners, architects, and stakeholders involved in mall and urban space development. Findings suggest that integrating streets and malls can lead to improved community engagement and create more vibrant urban destinations that meet the specific needs and aspirations of the local community. This study provides a comprehensive analysis of how these designs can enhance urban vitality, iii pedestrian activity, and social interaction. Future research could focus on additional case studies or pilot projects to further implement and evaluate this approach in different contexts, providing practical insights and refining the understanding of its benefits and challenges. By reimagining the traditional mall structure and its relationship with the urban environment, this dissertation contributes to the ongoing discourse on sustainable and inclusive urban development, proposing strategies that make urban retail spaces more responsive to contemporary needs. 傳統購物中心常常受到孤立和內向設計的困擾，這些設計使它們與城市環境脫節，阻礙了行人融入和社區參與。本論文透過探索整合街道和購物中心的概念來解決這些問題，以創造一個更有凝聚力和活力的城市環境。該研究探討了當代的建築方法，強調外部街道和購物中心內部之間的無縫連接，模糊界限以促進社會互動並增強步行能力。這項研究的核心是一個建築設計項目，它說明了這些概念的實際應用。透過對城市設計原則的詳細分析和成功綜合購物中心的案例研究，本研究探討了這種整合的潛在好處和挑戰。這個設計計畫提供了一個具體的例子，說明深思熟慮的干預措施如何激活公共空間、促進人流並培養強烈的地方感。該研究重點介紹了綜合購物中心設計領域的最佳實踐和成就，為參與購物中心和城市空間開發的城市規劃者、建築師和利益相關者提供了寶貴的見解。研究結果表明，整合街道和購物中心可以提高社區參與度，創造更有活力的城市目的地，滿足當地社區的特定需求和願望。這項研究對這些設計如何增強城市活力、行人活動和社會互動進行了全面分析。未來的研究可以專注於其他案例研究或試點項目，以在不同的背景下進一步實施和評估這種方法，提供實用的見解並加深對其好處和挑戰的理解。透過重新構想傳統的購物中心結構及其與城市環境的關係，本論文為可持續和包容性城市發展的持續討論做出了貢獻，提出了使城市零售空間更能滿足當代需求的策略。

In today's rapidly changing educational landscape, parents and children demand personalised, innovative, and engaging learning experiences beyond the standard curriculum. Modern education places a premium on igniting curiosity, encouraging critical thinking, and cultivating creativity. Collaborative learning between parents and children is critical for improving academic performance and strengthening relationships. This article discusses the "Yay Island" platform's game-based technique, which combines Mandarin Chinese and English in a multicultural and multilingual setting. Initial study shows that digital technologies dramatically increase children's motivation and interest when paired with peer and parent participation and game-based teaching, resulting in a pleasant learning environment. Further research demonstrates that collaborative and game-based learning and teaching improves motivation, respects individual differences, and strengthens parent-child connections. As a game, "Yay Island" uses integrated learning, child psychology concepts, modern educational methodologies, and user-centred design. It seeks to develop a collaborative learning environment and encourage growth in children, parents, and educators. The game emphasises knowledge, personal discovery, and innovation, laying the groundwork for children's growth and future competition. Through constant research and optimisation, "Yay Island" solves digital transformation concerns in education by providing personalised, efficient, and entertaining learning experiences.

In a fast-paced and densely populated city, community activity centers can provide a social place for residents. This thesis is a study of this promise of social life for a new urban development in Macau. Community centers play an important role in promoting community cohesion and resident participation. Yet, public space for Macau residents is increasingly unable to meet growing and diversified needs. In what ways can the development of activity centers improve the quality of life of residents? Can transitional spaces between different functional areas in community centers play a more effective role in promoting social interaction within the community? The principal tasks of this thesis are as follows: (1) an in-depth examination of the impact of shared transitional spaces on the overall design of community activity centers, (2) a discussion of transitional spaces in community centers in terms of the functional efficiency of these centers and the interactive experience of users, and (3) articulation of principles and recommendations for the design of transitional spaces in community centers. Overall, this thesis argues that, by designing efficient and user-friendly shared transitional spaces, architects can better serve the community and its users, and foster a closer connection between architecture, people, and communities

The research highlights the significance of souvenirs in contributing to the preservation of cultural heritage and communicating cultural messages to tourists. However, a need for more study exists on the visual elements and brand communication employed in designing cultural and creative products that represent local culture. This research aims to investigate the cultural and creative products industry's status and identify the essential visual elements for designing Macau's cultural and creative products. The study also seeks to understand the visual elements and communication strategies that significantly influence product design and brand communication while capturing the image and style of Macau. The research collected 265 valid questionnaires from online participants and interviewed four designers from small local artist brands. The analysis revealed that local consumers prefer products from small local artist brands, but there needs to be a higher brand awareness. Respondents suggested that utilising social media platforms would effectively increase brand awareness and engage with consumers. Furthermore, it was found that Macau's cultural and creative products can integrate various local elements and design styles to represent its unique style. These visual elements are deemed adequate for cultural and creative product design. This research contributes to the creative and tourism industries by providing designers and scholars with insights and references to better comprehend visual and brand communication for local small artist brands