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This study investigates and analyzes the behavioral intentions of consumers in Guangdong region towards All-Electric Aircraft (AEA) within the theoretical framework of the Theory of Planned Behavior (TPB), and uses Structural Equation Modeling (SEM) and SmartPLS to analyze the collected data. According to the existing literature, TPB and SEM have not been used to evaluate the electric aviation market in Guangdong region. The purpose of this study is exploratory, adopting a quantitative research method. Structured questionnaires are distributed to approximately 100 consumers in Guangdong to explore their overall cognition of electric aircraft, the factors influencing such cognition, and their willingness to use electric aircraft. The study finds that consumers’ attitude, subjective norm, and environmental concern have a positive impact on their adoption of the new AEA technology, while perceived behavioral control and perceived risk are found to have no effect on consumers. The results of this study provide valuable insights for airlines, aircraft manufacturers, and policymakers. By understanding consumers’ concerns and preferences, airlines can formulate more effective marketing strategies to promote electric aircraft. Aircraft manufacturers can utilize these findings to improve the design and performance of electric aircraft and address consumers’ concerns. Policymakers can formulate relevant policies to support the development and adoption of electric aircraft and promote the sustainable development of the aviation industry.

Amazon is a global leader in e-commerce and cloud computing that has continually proven that it can diversify its business model well beyond being just one of the world's largest online retailers. Study its financial results, strategic initiatives by SWOT Analysis, and access its market positioning in industry by using PESTEL Analysis and Porter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the future prospects of Amazon, the study then utilizes several financial models, Enterprise Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted Economic Profit (DEP). The study presents Amazon is potentially overvalued (December 31, 2024).

Macao is a small city, and most businesses operating in Macao are small and medium-sized enterprises (SMEs). With personal data protection gaining increasing global attention, what impact does personal data protection law have on the operations of SMEs in Macao? What is the perception of the impact of the Personal Data Protection Law on the operation of Macao's SMEs? This thesis aims to make a corresponding analysis. The article examines Macao's current business environment and enterprise models, integrates data collected from SME surveys, and considers Macao's economic development trajectory before and after its return to China. It analyzes Macao's connections with Portuguese-speaking countries, the European Union, and the cities in the Guangdong-Hong Kong-Macao Greater Bay Area, which the Chinese government is actively developing. By studying the characteristics of personal data protection legal systems in various countries and regions and their influence on Macao, the paper provides recommendations for enhancing SMEs' awareness of personal data protection and leveraging personal data protection laws to improve business operations in Macao. 澳門是一個細小的城市，在澳門做生意的企業大多是中小企業，個人資料保護在全球日益受到重視，究竟個人資料保護法對澳門中小企營運又帶來甚麼影響 ? 澳門中小企營運過程中，對個人資料保護法影響認知有多少? 本篇論文將會作出相應分析，文章透過分析澳門現時具體營商環境及企業模式，結合透過中小企問卷調查搜集獲得之資料，以及澳門在回歸後，前後經濟發展歷程中與葡語系國家、歐盟、以及與現時中國政府大力發展之大灣區城市之聯系，分析各國家及地區的個人資料保護法律制度之特色以及對澳門之影響，最後就澳門中小企未來就加強中小企個人資料保護意識以及善用個人資料保護法律營商作出建議。

Management of people” and “enhancement of the system” are the focused aspects for improvement of the business operations in this thesis. A case study was carried out in the Facility Management department of a five-star hotel. A list of questionnaire was delivered to about 50% employees of the FM department for the purpose of identifying the awareness of the Organizational Culture. The result indicate that the “Work Process” and “Organization Climate” are the higher score elements than the “Leadership Style” and “Organization Value”. The results tell the management that people are reluctant to change the present work process and the leadership is not effective in the organization. The above issues represent the employees’ behavior and attitude which can affect the employees’ performance as well as the company’s operational efficiency. Suitable management techniques are applied to analyze the employees’ needs and group the people into passive and active attitude, then the appropriate motivation schemes are proposed aiming to improve the overall performance of different groups of employees. The latest technologies such as the Internet of Things (IoT) and 5G mobile communications are proposed for enhancement of the current FM systems aiming for the improvement on fast response, operational cost saving , carbon neutralization and comfort to customers. The proposed system enhancement also considers the minimal investment, so the system enhancement is mainly executed by software upgrade on the core system and replacement of the Smart Sensing devices. The hardware of core equipment can be re-used. AI technology is the future trend of operational improvement, it will be considered as the next step when AI become mature and standardized.

Caterpillar, one of the world's most recognised industrial brands, is a leading global manufacturer of construction and mining equipment, as well as diesel and natural gas engines and industrial gas turbines. Currently, Caterpillar operates in North America, Asia Pacific, EAME region and Latin America, with operations in North America accounting for approximately 47% of the company's net revenue in 2022. Caterpillar has been able to win customers' trust and achieve stable business growth through reliable products, advanced technology, user-friendly services and differentiated service solutions. Post-coronavirus, it can be seen that the industry in which Caterpillar operates is vulnerable to changes in the economic and social environment. In addition, the industry is becoming increasingly competitive, especially with the rise of emerging players, such as construction equipment manufacturers in China, who are entering the markets of developing countries with cost-effective products. In addition to that, such as the traditional machinery manufacturing companies in Europe and Japan, their products are not only highly intelligent, but also motorised equipment technology is quite reliable. It is a tough challenge to maintain a competitive edge. Understanding the impact of these changes on the industry and the company helps in assessing the intrinsic value of Caterpillar and its future positioning. Comparing the intrinsic value derived from the three valuation models to the company's market share price as of 31 December 2022 will provide valuable information to investors.

Ikea’s entry into the China market and how its become successful in the foreign country