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Traditional healthcare typically focuses on the treatment of illness and medical consultations (TAHIRU, 2021). However, new generations of health centers are moving beyond this traditional model. Nowadays, it has shifted to prioritizing preventive care, such as wellness programs, fitness classes, mental health support services and leisure activities to promote healthy lifestyles (Marizahn, 2020). Hence, this research focuses on exploring how an integrated health center approach could address the mental health challenges of youth in Macao.

As cities continue to grow at an unprecedented rate, the need for efficient land use becomes even more critical. Mixed Use Architecture is essential for modern cities because of its efficiency in using land that is prevalent in the rapid urbanization we are facing today. Mixed-use development offers numerous advantages for communities and serves as a crucial approach in attaining sustainable ecosystems (Woo and Cho, 2018). Land scarcity in Macau has made mixed-use architecture essential to city expansion. Mixed-use developments in Macau typically consist of combination of housing and commercial towers, casino and hotel complexes and office buildings. This has improved land use in the city. However, these developments, however, unappetizing living conditions resulting sick building syndrome to its residents. The research question identified and addressed in this study is: How can Mixed Use Architecture respond to the underlying problems Urbanisation has brought? Based on this question, this dissertation develops a new type prototype for mixed use architecture that to resolve the issues prevalent in the current mixed use architecture models using Macau as context for this prototype. This study challenges traditional architecture and uses innovative approaches stemming from biophilic strategies and industry leading green technologies that improve quality of life and the environment. This study proposes a novel solution to urbanization's problems such Sick Building Syndrome, high population density, and land scarcity. This dissertation suggests a space-efficient architecture to meet the needs of rising populations and land scarcity while prioritizing resident well-being.

Macau, as a densely populated city, has been facing a prominent challenge in fulfilling the rapidly growing demand for land due to its small geographical size. The limited availability of land exacerbates the conflict between urban development needs and land supply, leading to an imbalance in land resource allocation. This scarcity of land not only hinders the city's ability to meet its growing population's housing needs but also contributes to a lack of social space. The absence of adequate outdoor gathering areas and communal spaces has resulted in the fragmentation of communities and a fading sense of community in the society of Macau. As the urban environment undergoes relentless development, the social fabric of Macau is undergoing a transformation. Communities are becoming fragmented into smaller groups, and chance encounters and serendipitous social interactions are being neglected or excluded. Social events primarily take place within dedicated indoor spaces that cater to groups, further isolating different segments of the population due to the limited and subpar outdoor gathering space available. This dissertation aims to examine the possibility of developing a new housing prototype that could provoke connections between segregated communities. By introducing a combination of communal spaces and vertical circulation spaces, the design seeks to create opportunities for social interaction and the revitalisation of community bonds that could eventually fit into a hyperdense city. To achieve this, the dissertation will begin with a comprehensive site analysis of the site, considering both the physical constraints and the potential benefits for social space creation. Furthermore, the study will draw insights from relevant literature and architectural projects that have addressed relevant challenges, exploring effective strategies for fostering community engagement and creating inclusive social spaces. The design process will emphasise the integration of communal spaces that encourage spontaneous interactions and vertical circulation spaces that facilitate movement and connectivity between different community segments.

Traditional malls often suffer from isolated and inward-focused designs that disconnect them from their urban surroundings, hindering pedestrian integration and community engagement. This dissertation addresses these issues by exploring the concept of integrating streets and malls to create a more cohesive and vibrant urban environment. The research examines contemporary architectural approaches that emphasize seamless connections between exterior streets and mall interiors, blurring the lines to foster social interaction and enhance walkability. Central to this study is an architectural design project that illustrates the practical application of these concepts. Through a detailed analysis of urban design principles and case studies of successful integrated malls, this research investigates the potential benefits and challenges of such integration. The design project provides a tangible example of how thoughtful interventions can activate public spaces, promote pedestrian flow, and cultivate a strong sense of place. The research highlights best practices and achievements in the area of integrated mall designs, offering valuable insights for urban planners, architects, and stakeholders involved in mall and urban space development. Findings suggest that integrating streets and malls can lead to improved community engagement and create more vibrant urban destinations that meet the specific needs and aspirations of the local community. This study provides a comprehensive analysis of how these designs can enhance urban vitality, iii pedestrian activity, and social interaction. Future research could focus on additional case studies or pilot projects to further implement and evaluate this approach in different contexts, providing practical insights and refining the understanding of its benefits and challenges. By reimagining the traditional mall structure and its relationship with the urban environment, this dissertation contributes to the ongoing discourse on sustainable and inclusive urban development, proposing strategies that make urban retail spaces more responsive to contemporary needs. 傳統購物中心常常受到孤立和內向設計的困擾，這些設計使它們與城市環境脫節，阻礙了行人融入和社區參與。本論文透過探索整合街道和購物中心的概念來解決這些問題，以創造一個更有凝聚力和活力的城市環境。該研究探討了當代的建築方法，強調外部街道和購物中心內部之間的無縫連接，模糊界限以促進社會互動並增強步行能力。這項研究的核心是一個建築設計項目，它說明了這些概念的實際應用。透過對城市設計原則的詳細分析和成功綜合購物中心的案例研究，本研究探討了這種整合的潛在好處和挑戰。這個設計計畫提供了一個具體的例子，說明深思熟慮的干預措施如何激活公共空間、促進人流並培養強烈的地方感。該研究重點介紹了綜合購物中心設計領域的最佳實踐和成就，為參與購物中心和城市空間開發的城市規劃者、建築師和利益相關者提供了寶貴的見解。研究結果表明，整合街道和購物中心可以提高社區參與度，創造更有活力的城市目的地，滿足當地社區的特定需求和願望。這項研究對這些設計如何增強城市活力、行人活動和社會互動進行了全面分析。未來的研究可以專注於其他案例研究或試點項目，以在不同的背景下進一步實施和評估這種方法，提供實用的見解並加深對其好處和挑戰的理解。透過重新構想傳統的購物中心結構及其與城市環境的關係，本論文為可持續和包容性城市發展的持續討論做出了貢獻，提出了使城市零售空間更能滿足當代需求的策略。

Macau, a Special Administrative Region of China, is an impressive destination known for its unique blend of Chinese and Portuguese influences. With a history dating back centuries, Macau’s architecture tells the story of its rich former times. In recent years, Macau has faced a growing challenge due to its status as an overpopulated city. With limited land resources and a rapidly increasing population, there is a critical need to create additional spaces that cater to the intellectual and cultural development of its residents. Due to the increasing demand on housing, most of the available land is currently occupied and in consequence of that, the government had no choice but to develop innovative and expanding solutions. They established a ‘’reclamation area”, which is a land built from scratch that has the purpose of relieving the tension of insufficient land with entertaining facilities that can gather and attract communities. On this dissertation will concentrate on the social-educational aspects of the new Zone A development. The libraries will act as a focal center for all future residents in zone A, The fact that libraries are changing and becoming more than just places for preserving books is a major problem. It is important to think of the library as a multifunctional place that can accommodate not just traditional study spaces but also collaborative work, the development of digital media, events, and social gatherings in response to the evolving demands of the community, above all, the library should be the center for all the community involvement. Also would be used as a prototype to test this new form of library that explores the benefits and feasibility of implementing additional libraries and unusual architectural spaces in Macau while integrating them with other recreational facilities. Macau, known for its thriving tourism and entertainment industry, currently faces a scarcity of public spaces that promote intellectual and leisure activities. This study investigates the potential advantages of the implementation of recreation facilities that have the potential to meet the diverse needs of the community. To conclude, the implementation of more recreational facilities within libraries in Macau holds significant benefits for both residents and tourists. By combining these two elements, libraries can evolve into dynamic community hubs that fulfil a wide range of needs and interests.

This dissertation explores the concept of a topographic shopping mall in Macau inspired by the region's mountainous landscapes and its potential to integrate nature within urban environments. As consumer preferences increasingly shift towards sustainable and health- oriented experiences, the incorporation of nature-inspired design principles emerges as a critical response to these demands. This study investigates how blending natural elements— such as local flora, organic forms, and water features—can enhance the shopping experience, fostering a deeper connection between individuals and their environment. The research addresses key questions regarding the effective integration of nature-inspired design in commercial architecture, the impact of these elements on user experience and well-being, and their influence on economic performance. By examining existing design strategies and their effects on visitor satisfaction, this dissertation aims to contribute to a deeper understanding of the benefits associated with nature-inspired retail environments. Ultimately, the findings highlight the importance of creating biophilic spaces that not only fulfill practical needs but also promote health and a sense of community, positioning the topographic shopping mall as a potential model for future commercial developments.

This dissertation investigates how to alleviate the shortage of green space in high-density urban areas. It explores a design approach that integrates green plants into high-rise mixed-use buildings, especially the green plants growing on vertical space and building facade of a high-rise building. To develop specific design principles and design methods, this study conducts a literature review and case studies in the following two ways. First, this study explores three key themes that are regarded as design concepts in my graduation project, namely vertical greenery, sky garden, and low-carbon design. Based on these themes, this study further explores the implied design principles, which include (1) balancing ecology and aesthetics, (2) ensuring spatial equity, and (3) sustainability. Secondly, super high-rise buildings, mixed-use buildings, and nature-integrated buildings are three typological cases that are analyzed in this study. Based on an analysis of these cases, this study develops the following design methods that apply to my graduation project: (1) double-skin facade system, (2) structural symbiosis, (3) hierarchical sky gardens, and (4) three-dimensional green network. To better understand how to increase green space in high-density urban areas, this study develops an architectural design scheme in Zone D of Macau’s new town. 本论文旨在研究如何缓解高密度城市区域的绿地短缺问题。它探索了一种将绿色植物融入高层综合用途建筑的设计方法，尤其关注在高层建筑的垂直空间和建筑外立面上生长的绿色植物。 为了形成具体的设计原则和设计方法，本研究通过以下两种方式开展了文献综述与案例研究。首先，本研究探讨了三个关键主题，这些主题被视为本人毕业设计中的设计理念，即垂直绿化、空中花园和低碳设计。基于这些主题，本研究进一步挖掘了其中隐含的设计原则，包括：（1）平衡生态与美学；（2）保障空间公平；（3）可持续性。其次，本研究对超高层建筑、综合用途建筑和自然融合型建筑这三类典型案例进行了分析。在案例分析的基础上，本研究总结出适用于本人毕业设计的以下设计方法：（1）双层表皮系统；（2）结构共生；（3）层级化空中花园；（4）三维绿色网络。为了更深入地理解如何在高密度城市区域增加绿地，本研究在澳门新城 D 区规划了一个建筑设计方案。

This study explores the attitudes of students at Macau Baptist College toward social media usage and its influence on their relationships and academic performance. The research utilized mixed methods to incorporate focus group discussions, in-depth interviews with eight students, eleven teachers, and seven parents, and an online questionnaire administered to 341 students across all college levels. Findings reveal that WeChat is the primary communication tool among college members, significantly facilitating relationships within the school community. Students reported spending extensive time online, especially during holidays, which raises concerns about its impact on academic performance and mental well-being. While many students acknowledge the potential benefits of social media for learning, they also express skepticism regarding the reliability of online information and experience challenges in seeking help due to fears of judgment. The study highlights students' mixed attitudes toward social media, emphasizing the need for digital literacy and guidance to navigate online interactions safely. Ultimately, this research underscores the importance of fostering a supportive environment for students, enabling them to balance their digital engagements with academic responsibilities. Recommendations for parents, educators, and policymakers include: - Promoting responsible social media use. - Enhancing media literacy education. - Facilitating open communication to address online challenges. By addressing these aspects, stakeholders can optimize the positive effects of social media while mitigating its potential drawbacks on students' well-being and academic success

In the present world, many cities have historical and culturally rich districts, but protectionism or economic reasons have slowed their development. Therefore, how to generate more value for these areas is crucial for a city with a deep and complex history. Using immersive virtual reality technology can help solve this problem, and this paper takes Macau's famous historical district as an entry point and starts from the perspective of the general public to explore and design some of the existing buildings and public areas in the district. The focus of this study is to explore the future development possibilities of historical and cultural districts in cities and experience the current situation of the district. Specifically, by studying the historical background and human investigation of ST. LAZARUS CHURCH PEDESTRIAN STREET (Chinese official name: 疯堂斜巷), the study uses immersive virtual reality technology to first create a scene of the existing building group in the district as a stage of protection for historical buildings. Then, it creates and presents a future building group scene in the district, which includes completed buildings and public area facilities after renovation and sustainable design. This renovation does not destroy the protected historical buildings at all, but is a protective exploration. The researchers used 3D computer graphics software (Blender) and virtual tour software (Kuula) to create the design, and users can freely explore the scene by ""walking"" virtually. The design includes two groups of architectural scenes of the ST. LAZARUS CHURCH PEDESTRIAN STREET in the present and the future. After entering the scene, users can freely switch between the present and the future time points to experience the different architectural scene atmospheres. Users can enter some buildings and public areas, and interact with objects in the scene to generate visual or auditory introductions to the target. Users can see the rough outline of the future historical and cultural district after the protective development in the free exploration of the virtual reality environment, which can inspire further public thinking about the development of historical and cultural street areas in the city. Users can explore and experience the project using professional virtual reality equipment or directly on the web. By using immersive virtual reality technology, the public can have a more intuitive and comprehensive understanding of the future development of historical and cultural street areas, and urban planners, professional architects, and clients of architectural design can all benefit from this technology, especially in the initial conceptual design and prototype design of buildings

Markets in Macau are not merely places for commercial retail, they are also social spaces. As a centre of communal life, markets are of great significance to the lives of Macau residents. However, with the rise of supermarkets and online shopping, the role of traditional markets has been reduced. At the same time, the messy and unkempt nature of traditional markets has become a negative factor of their social viability. The result has been a downward spiral of poor operation, decline in rental yield and loss of customers. Can the markets be revitalized for Macau residents? Can the social attributes of markets be reactivated? How can the experience of markets be re-imagined for different user groups? The present thesis is organized into 5 parts. The first part deals with the background of research. It also describes the purpose and significance of the research and discusses research methodology. The second part details market pressures in Macau, including insufficient land and space resources, poor sanitary environment, and tourism promotion needs. The third part examines the idea of “walkable cities” in terms of four concerns—usefulness, safety, comfort, and spatial interest—and in terms of specific case studies. The fourth part concerns a design project for a market at ZONE A in Macau. The thesis details the needs of a market in this zone and considers them in the light of the idea of walkable cities. Overall, this thesis attempts to contribute to public discussion of the future of markets in Macau in terms of service, socialisation and promotion

In the age of the information society, the prominence of internet communication and social media has meant that the role of face-to-face encounters in public life has been diminished. This trend has been exacerbated by public health concerns in the aftermath of the COVID pandemic. The social role of architecture and its contribution to the sustainability of interpersonal relationships has become a significant issue for architects. As a place to accommodate sporting activities and social space in the community, sports centers play an important role in promoting social cohesion and interaction. This is the focal topic of the present thesis. The principal tasks of this thesis are as follows: (1) This thesis collects and studies relevant literature on sports centers as social spaces. A special emphasis is placed on discussions of social spaces. The intention is to articulate design characteristics of community sports centers that merit further exploration. (2) This thesis selects three representative sports facilities as case studies and considers how they promote the formation of social bonds and interactions. The thesis offers a review of design ideas, planning strategies and specific methods of implementation. (3) This thesis takes the design project for a sports center in New District A in Macau as an example, and puts forward a design strategy of ""vertical intensification + shared application"". This strategy aims to promote the integration of the sports center with the urban environment, while creating a flexible public space that can adapt to the needs of spontaneous and social activities. The intention is to make the sports center a place that promotes community interaction and connectivity. Overall, this thesis argues that community sports centers can become important places to promote social interaction through well-designed architectural space. Specific design factors and strategies explored in this thesis provide useful points of reference for architects. Through on-going processes of optimization and innovation, sports centers can better serve the community of Macau

In a fast-paced and densely populated city, community activity centers can provide a social place for residents. This thesis is a study of this promise of social life for a new urban development in Macau. Community centers play an important role in promoting community cohesion and resident participation. Yet, public space for Macau residents is increasingly unable to meet growing and diversified needs. In what ways can the development of activity centers improve the quality of life of residents? Can transitional spaces between different functional areas in community centers play a more effective role in promoting social interaction within the community? The principal tasks of this thesis are as follows: (1) an in-depth examination of the impact of shared transitional spaces on the overall design of community activity centers, (2) a discussion of transitional spaces in community centers in terms of the functional efficiency of these centers and the interactive experience of users, and (3) articulation of principles and recommendations for the design of transitional spaces in community centers. Overall, this thesis argues that, by designing efficient and user-friendly shared transitional spaces, architects can better serve the community and its users, and foster a closer connection between architecture, people, and communities

Cantonese opera has a long and profound history and has evolved over 700 years, making it unique and distinctive. In a diversified media and entertainment, Cantonese opera culture in Macao, like many other aspects of traditional Chinese cultures, is facing a general decline. Specific challenges include loss of audience, the decline and disintegration of professional groups, and reduced scope of the active repertoire. How can a new venue for traditional Cantonese opera promote a positive response to the contemporary challenges that threaten its cultural vitality? How can a new design approach respond to local issues and contemporary architectural production? Can programmatic diversification of a performance venue (cultural exchange, art display, education) be a useful strategy? This thesis consists of five parts. Part 1 of this thesis outlines the background of research, describes the purpose and significance of the research, and deal with issues of research method. Part 2 considers the artistic characteristics of Cantonese opera, including the spatial characteristics of traditional Cantonese opera theatres, the characteristics of Cantonese opera costumes, and the changing characteristics forms of performance. Part 3 is focused on the uses of parametric models in architectural design. Part 4 offers three case studies of opera houses in China, the Guangzhou Opera House, the Harbin Grand Theatre, and the Xiqu Centre in Hong Kong. Part 5, the core of this thesis, proposes a design of a new performance venue for Cantonese Opera House in Macao. Overall, this thesis offers an account of main considerations in the transformation process from traditional Cantonese opera venues to modern Cantonese opera houses and situates these considerations in the context of contemporary discussions of parametric architecture

This study delves into the television news practices of TDM (Teledifusão de Macau, S.A.) and TVS (Televisão Santomense) over the past five years (2018-2023), using a systematic approach, this research begins with an introduction outlining the broadcasters' contexts and influences. A content analysis of a representative sample of news programs from both channels forms the core of the study. To gain deeper insights, the research employs a mixed methodological approach. Qualitative data is gathered through interviews with the chief journalist of TVS and 150 residents from Água Grande and Cauê Districts (Angolares ). Additionally, a quantitative analysis is conducted through an online survey targeting the Community of Portuguese-speaking Countries in Macao, garnering 150 responses. The findings highlight the need for improvements to increase viewership. While both broadcasters cover similar news topics (politics, economics, social issues), their presentation styles differ. TDM and TVS adopt a formal and structured approach, but their visual storytelling techniques reflect cultural and regional preferences. The study then interprets the results, examining historical context, cultural influences, and audience preferences to understand the divergent approaches to television journalism. This comprehensive analysis provides valuable insights to enhance news viewership and offers a deeper understanding of the factors shaping television journalism in these two distinct contexts

This study analyses how to contribute to the Portuguese cultural language in Macau. Macau has a long Portuguese governing history, which has lasted for around 450 years and formed the Portuguese cultural heritage. One of the elements is Portuguese and Patuá languages, the languages the Macau residents used to speak. Since the Portuguese and Patuá cultural heritage influence happened, the Macau government has tried to preserve the Portuguese cultural language as much as possible. In Macau, the University of Saint Joseph is a part of the Portuguese and Patuá language contribution in conducting Portuguese programmes for students. This study aims to find out how to effectively promote the Portuguese and Patuá cultural language via the Macau education system and how to benefit the development of the Portuguese cultural language in Macau. To find out the efficient way of the Portuguese and Patuá cultural language contribution at the University of Saint Joseph, we applied snowball analysis to find the key interviewees to conduct face-to-face semi-structured interviews with six interviewees. The results show that the Portuguese and Patuá cultural languages are vital to the Macau education system, especially for students learning Portuguese. For students, learning Portuguese should be compulsory in Macau

Previous research has explored the development of online music and singers in Guangdong Province; however, there is a gap in understanding how singers establish and maintain a strong online presence through effective online marketing strategies. To fill this gap, this study employs a mixed-methods approach to deeply investigate how Guangdong singers leverage digital platforms for effective music promotion and fan engagement. Online questionnaires were distributed via Xiaohongshu and WeChat, collecting 153 valid responses from fans, which were analyzed to understand interaction methods and their impact on singers. Additionally, semi-structured interviews were conducted with three Guangdong singers and one music company employee, and the interview data were thoroughly analyzed.The findings indicate that Guangdong singers utilize specific social media platforms (such as TikTok) to create and share personalized content and establish direct interactions with fans. These strategies are crucial for successful music promotion and fan engagement. In the highly competitive online music market, adopting such targeted digital marketing strategies allows singers to significantly enhance their visibility and fan engagement. This approach not only holds significant importance for the personal development of singers in Guangdong but also has far-reaching implications for the prosperity of the music industry and the creative economy as a whole

This research analyzed and compared the Instagram content of Victory Philippines and Every Nation Manila to evaluate its impact on the faith perception of university students associated with these churches. In this digital age, institutions have embraced the shift towards online interactions, including adapting religious practices such as worship services to online platforms. Religious organizations are navigating the dynamics between online and offline communication methods as they adapt to engaging with their audience through social media channels. While previous research has delved into online religious content and virtual church services, no prior studies have specifically compared the social media communication strategies of Every Nation churches in Manila, Philippines, and Macau. The research employed a mixed-method approach, compromising interviews, focus groups, and quantitative content analysis. As per the interviews, these took place with four pastors and four media content creators within the Metro Manila region of Every Nation Philippines, commonly recognized as Victory Philippines, and one pastor and one content creator of Every Nation Macau. These interviews helped gather insights into their thought processes and analyze their social media strategies and plans. Three distinct focus group discussions were carried out, involving 15 undergraduate students from Manila and Macau affiliated with Victory Philippines and Every Nation Macau. The participants were equally divided into three groups. These students also actively engage with the Victory Philippines and Every Nation Macau Instagram posts. These focus group discussions were employed to analyze patterns to understand their thought processes. Furthermore, a quantitative content analysis was carried out on Victory Philippines and Every Nation’s Instagram account as part of the study. Despite the active engagement on social media platforms by Victory Philippines and Every Nation Macau, both organizations maintained a strong offline church community. Interviews conducted indicated that the online activities of these churches significantly influenced the faith of students, while their spiritual growth was further supported by an inclusive offline community. This approach exemplified a multi-generational ethos, fostering collaboration between younger and older members towards the shared objective of evangelism. This research validates the Figuring and Disfiguring theoretical framework of Taylor (2007, apud Åhman and Thorén, 2021). The results of the empirical data may provide strong practical guidance to churches of any size as they build and develop their online presence while strengthening their offline presence

I have met many friendly and patient professors and classmates during my two years of university. I would like to take this opportunity to thank them for the support and encouragement when I encountered difficulties, also professors detailed sharing and explanations in my learning and growing. Taking classes with my job at the same time is a very challenging task, especially in the thesis writing stage, it is difficult to manage the time allocation as well as concentration on thesis writing, and I even had the thoughts of giving up for a few times, but I am very thankful to my supervisor for his continuous support and encouragement during the thesis writing period, and for his attentive guidance whenever I have confusion during the time, he has provided me with a lot of practical and valuable advice, which inspired me a lot. In addition, I would like to thank those who helped me to complete the questionnaire survey. Without their help, I believe it would have been difficult for me to collect enough questionnaires. I would also like to take this opportunity to thank the two interviewees who agreed to be interviewed, as it is a difficult task to conduct interviews as a student in Macau. I would like to thank both for their support of the academic research, and the experience that they shared with us is very important to this study. Last but not least, I would like to thank my family, friends, and colleagues for always providing me with positive support, listening to my concerns, and helping me to overcome difficulties one after another. Once again, I would like to thank all those people who have helped me to complete my thesis

Technological advancements have enabled machines to offer more efficient assistance to people across several domains. Art and creativity are what distinguish people or societies the most. The arrival of AI has caused a fresh wave of concern among many of us; it is crucial that we evaluate the weight of the positives and the drawbacks of how people employing these technologies will influence societies. Legislation is frequently delayed because of the various revolutions througout history. Along with the difficulties raised in the continuing debate, it is critical to identify a route or alternative to assist existing challenges for artists. This dissertation includes our case studies, analysis, and conclusions, which explain the effects on imagination, creativity, communication, and culture when individuals use AI technologies to create art or/and images. According to our findings, AI technology should be considered as one way to solve problems. The vast majority of created outputs are unable to accomplish the desired reach. Furthermore, even if the ethical issues cannot be resolved, individuals should not ignore it and keep their moral compass. Importantly, we must realise that individuals should always be involved in and influence the intricacies and components of the creative process. However, it is commonly understood that the deployment of artificial intelligence has an influence on people’s communication and societies. There are still no standards, frameworks, or norms on this front of Ai-generated images. This might contribute to an increase in industrial imbalance and discrimination. As a result, to safeguard our individuality, we must take the initiative to uncover any answers or directions that would aid in this scenario. As with any experience, whether internal or external, we should use it to our advantage to apply our creative process, something the computer cannot accomplish. Still, it gives many benefits and is effective in assisting people in completing challenging tasks, so it is smart not to avoid teamwork. Furthermore, because social media and the internet provide powerful expression and communication tools, their advantages should help build universal rules to safeguard artistic work

This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields