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This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological monitoring tools, electrodermal activity (EDA), and Facial Expression Analysis (FEA), applied to video advertising, offering a twofold contribution of significant value. First, to identify the most relevant physiological features for consumer preference prediction. We integrated a statistical module encompassing inferential and exploratory analysis tools, which identified emotions such as Joy, Disgust, and Surprise, enabling the statistical differentiation of preferences concerning various advertisements. Second, we present an artificial intelligence (AI) system founded on machine learning techniques, encompassing k-Nearest Neighbors, Support Vector Machine, and Random Forest (RF). Our findings show that the RF technique emerged as the top performer, boasting an 81% Accuracy, 84% Precision, 79% Recall, and an F1-score of 81% in predicting consumer preferences. In addition, our research proposes an eXplainable AI module based on feature importance, which discerned Attention, Engagement, Joy, and Disgust as the four most pivotal features influencing consumer ad preference prediction. The results indicate that computerized intelligent systems based on EDA and FEA data can be used to predict consumer ad preferences based on videos and effectively used as supporting tools for marketing specialists.

Integrating financial technologies with green initiatives is critical to the sustainable development agenda. This is particularly true for newly developed smart cities like Tongzhou, the sub-city center of Beijing. To assess the adoption of green fintech in Tongzhou, this paper extends the EnergyAugmented Technology Acceptance Model (EA-TAM) to incorporate two green factors – environmental awareness and green knowledge. This paper applies structural equation modeling techniques to analyze data from 403 respondents who live, work, or study in Tongzhou and finds allhypothesized constructs significant. Since green knowledge is significant to the adoption of green fintech, this paper further divides the sample into a high-education group (162 respondents with university-or-above degrees) and a low-education group (251 respondents with post-secondary-orlower degrees) to evaluate the impact of education. All the hypothesized factors are significant to the high-education group,but environmental awareness and perceived usefulness are insignificant to the low- education group. Hence, the results provide evidence that people in the newly developed smart city adopt green fintech due to their environmental sensitivity. The adoption of green fintech is more environmentally sensitive for people with high education levels.

In a world where sustainable food choices are becoming increasingly important, this study explores the connection between food neophilia — the desire to experiment with new foods — and people's willingness to include insects in their diets. Using the Theory of Planned Behavior (TPB), our research delves into how neophilia (NP) moderates respondents’ attitude (ATT), social norms (SN), and perceived behavioral control (PBC) concerning the adoption of insects as a food source. The analysis draws from 160 self-administered surveys and employs structural equation modeling. Conducted in the context of Macau SAR (China), our study reveals the pivotal role that neophilia plays in shaping consumer attitudes and intentions. Notably, respondents generally expressed a willingness to explore novel culinary experiences. A positive moderating effect of neophilia on attitudes toward insect consumption is observed, suggesting that individuals with higher neophilia scores are more inclined to hold favorable intentions regarding insects as food. However, neophilia's influence on moderating SN and PBC exhibits contrasting effects, implying that a strong inclination for food neophilia may not necessarily leadto increased social pressure or perceived control in adopting insect-based diets. In light of these findings, this study recommends that practitioners and policymakers promote insect consumptionas an innovative and adventurous means of achieving sustainable nutrition. While the primary focus is on the impact of food neophilia on people's intention to consume insects as food, the study underscores the urgent need for diversified and sustainable dietary choices to address escalating environmental concerns and secure a resilient food supply for future generations.

An increasing number of countries have launched their central bank digital currencies (CBDC) in recent years, but the economic impacts of CBDC adoption are underexplored. To empirically assess how CBDC adoption influences regional economic integration, this paper investigates the Greater Bay Area, where China carried out one of its first digital renminbi pilot programs. The Greater Bay Area provides a good example because the growing acceptance of digital renminbi in the area can potentially mitigate transaction costs and risks due to the exchange rate volatility of the Chinese renminbi, Hong Kong dollar, and Macao pataca. CBDC adoption can lead to greater real and financial integrations by facilitating cross-border trade in goods and services. This paper evaluates deviations from uncovered interest rate parity, purchasing power parity, and real interest rate parity across Guangdong, Hong Kong, and Macao based on monthly interest rate and price data from January 2016 to December 2022. The time series have mean values near zero, which validate the parity conditions and indicate high degrees of financial, real, and economic integrations. The Markov regime-switching regression model identifies three regimes: (1) pre-Covid, (2) post-Covid, and (3) post-CBDC. The Covid-19 outbreak brought lower integration and stability, but the launch of the CBDC restored some of the pre-Covid integration and stability. Regimes 1 and 2 are persistent, and transitions from Regime 3 back to Regime 1 are probable. Hence, this study finds evidence that CBDC adoption improves regional economic integration in the short and long run.

As environmental awareness grows, sustainable modes of transportation have garnered increasing importance. With the rising popularity of electric vehicles (EVs), a broader community now acknowledges their numerous advantages, such as lower noise levels, enhanced efficiency, and cost-effectiveness in comparison to traditional internal combustion engine vehicles. Furthermore, EVs significantly contribute to a more sustainable future by emitting fewer pollutants and reducing overall environmental impact. However, consumers' perceptions and expectations about the vehicle's country of origin - the nation where the vehicle is manufactured - remain unclear, particularly in the case of Chinese-manufactured EVs due to China's reputation for pollution and product safety concerns. This study employsa qualitative framework based on the Unified Theory of Acceptance and Use of Technology 2(UTAUT-2) to assess the acceptance of Chinese electric vehicles, and the influence of the Country-of-Origin Effect (COE) on a sample of Portuguese residents. Data was gathered through semi-structured interviews and analyzed using qualitative methods. The study's results shed light on the significance of the country of origin in shaping consumers' behavioral intentions to purchase Chinese electric vehicles, indicating a positive influence. This suggests that country of origin is a crucial factor when considering an individual's intention to adopt electric vehicles. Additionally, the research highlights the importance of various other factors such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, and habit in shaping consumers' attitudes and intentions. Our results underscore the complexity of consumer behavior toward electric vehicles, suggesting the need for a multifaceted approach to understanding andpromoting EV adoption. Research is needed to examine the COE in different cultural and geographic contexts to develop effective strategies to enhance the global adoption of electric vehicles, particularly from countries with varying environmental reputations