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This paper selects Noble Fitness Club in Zhongshan as a research object, adopting a qualitative method and conducting in-depth interviews with its members to determine what factors affect customers’ choice of a fitness club. This study is important because it enriches the theoretical guidance framework of the fitness market. Moreover, it helps partitioners from the fitness industry realize what factors directly impact customer satisfaction, providing recommendations for them to foster sustainable development. In-depth interviewing is the primary method for data collection. And, the thematic content analysis (TCA) approach is used to analyze the data derived from interview transcripts. Existing research identified eight factors affecting customers’ choice of a fitness club. However, the author discovered three additional factors that also significantly influenced their selection of a fitness club: geographical location, group courses, and fitness atmosphere. The fitness industry has an issue of product homogenization. Attracting more customers while retaining existing members is a challenge many fitness clubs face nowadays. Therefore, operators should avoid engaging in a price war, reducing the profit margin to attract more customers at the expense of sacrificing service quality. Instead, they should prioritize customers’ practical needs and make the best effort to meet their expectations
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Since 2006, the Government of Macau has been promoting inclusive education. This has now been ongoing for seventeen years. As education policies gradually improve, the focus has shifted from students in inclusive settings to the realm of teachers. With an increasing number of inclusive students, the corresponding work pressures faced by teachers has also increased. The aims of this study are to better understand the work-related stress, sources of stress, and subsequent coping strategies used by mainstreamteachers within the inclusive education sector of Macau. This study used qualitative research methods, interviewing twelve frontline teachers from eight different private primary educational institutions. Eight of these teachers work in schools practicing inclusive education, while four were employed in regular schools. However, all twelve participating teachers had experience in teaching inclusive students but also lacked any specialized background in special education. Following and obtaining and meticulously analyzing interview data, supported by relevant literature, the study findings are presented as follows: 1. Views and Attitudes of Regular Teachers in Inclusive Schools towards Inclusive Education The interviewed teachers support the concept of inclusive education but were concerned about student behaviors and their learning challenges. These concerns included inappropriate behaviors, learning disabilities, and the teachers’ own pedagogical demands. In managing student behaviors, teachers found it difficult to handle the emotional control of inclusive students, leading to disruptions in class. Regarding learning, teachers had to use additional and extra time on after-class tutoring, increasing their workload. Teaching inclusive students also complicated the instruction, requiring teachers to undergo additional training and preparation. 2. Work-Related Stress and its Sources among Regular Teachers within Inclusive Schools The participating teachers rated their stress-resilience as not low, but rather they experienced medium to high levels of work-related stress, mainly due to long working hours and extensive workloads. The study identifies four main sources of stress: (i) The nature of work, including extensive teaching and non-teaching tasks, including heavy class management, or multiple roles. (ii) Social relationships, where regular teachers lacked an understanding of resource teachers’ roles, leading to ineffective communication and an underutilization of resource teachers in schools. (iii) Organizational structure, where schools involved in inclusive education required improvements in facilities and teaching environments, particularly in the safety of sports areas. Additionally, not all mainstream teachers had access to inclusive education resources, and the instructional adjustments for inclusive students did not fully meet their needs. (iv) Social aspects, where the public did not fully understand the concepts of inclusive education, and expectations on teachers were excessively high. Furthermore, teachers were dissatisfied with their salaries and benefits, which they felt were not commensurate with their heavy workload. The study also found that female teachers faced additional stress from both work and family responsibilities, as they also bear the burden of caring for and educating their own children at home. 3. Responses and Coping Methods of Regular Teachers in Inclusive Schools to Work-Related Stress The study analyzed the negative impacts of work-related stress on teachers’ physical health, psychological state, and behavior. The impacts included poor sleep quality or insomnia and emotional states of worry and anxiety. In response to stress, teachers engaged in communication and social activities, exercise and rest, and dietary adjustments. However, these stress-relief methods did not effectively address the root causes of the stress, making long-term stress management a crucial issue for teachers. Based on the findings regarding stress perceptions, sources, and coping methods, the researcher proposes recommendations for teachers, educational institutions, and relevant government departments, with an aim to support and aid future policymaking in the area of inclusive education in Macau
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The purpose of this study was to explore the correlation between empathy, love maintenance behaviors, relationship satisfaction in a convenience sample of young adult lovers in Macau. Participants were N = 183 (84 males, 99 females) recruited from the social media platform (e.g. Instagram, WeChat, Facebook). Firstly, young adult lovers who tended to have high relationship satisfaction and empathy are tended to use positive love maintenance behaviors but less likely to use negative love maintenance behaviors. Besides, there were differences found by gender in empathy (affective empathy & total empathy), some dimensions of positive love maintenance behaviors (openness & advice), and negative love maintenance behaviors (causing jealousy, destructive conflict & negative love maintenance behaviors in general). Lastly, the findings in this study supported the hypotheses that love maintenance behaviors mediated the relationship between relationship satisfaction and empathy among young adult lovers in Macau. It was revealed that there was higher satisfaction in younger adult lovers in younger group (18-24 years) compared to older groups (32-40 years). For empathy, it correlated positively with relationship satisfaction and most positive love maintenance behaviors, but also with certain negative love maintenance behaviors. Positive love maintenance behaviors mediate the relationship between relationship satisfaction and empathy, highlighting their critical role in maintaining healthy relationships
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