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As individuals reach 35, they often find that others no longer view them as young. Various theories of adult development suggest that the shift into middle age officially begins at 40. This stage is seen as a transitional period leading toward middle age, commonly referred to in our context as the ""35-year threshold"" or ""35-year crisis."" Therefore, the transformations and significant decisions faced by those aged 35 to 40 deserve attention to better understand the support necessary for a smooth transition into middle age. Research on those in the 35 to 40 age bracket is limited in many regions. This study seeks to identify the needs of early adults within this age group in our area, utilizing qualitative methods. By conducting in-depth interviews about the life experience of the interviewees and starting up writing the stories with the dimension of phenomenological pedagogy, we aim to capture participants' subjective experiences, shedding light on the psychological aspects of their decision-making during pivotal life events. In total, 20 participants aged 35 to 40 from our region were invited to contribute to this study. After three months of interviews and five months of analysis, the research identified four key factors influencing their decision-making attitudes toward major life events: a primary focus on family considerations, a perceived urgency to enact changes before turning 40, a pursuit of stability, and a desire for self-actualization while letting go of rigid expectations. Additionally, based on participants’ insights regarding support systems for Macau adults in this age group, five recommendations were proposed: enhancing family welfare policies, regular reviews of housing policies, promoting life education and diversified development for youth, addressing workplace stress and fostering continuous professional development, and increasing awareness of mental health. These measures aim to provide better support for individuals navigating life transitions or challenges. In summary, the insights gathered from participants provide important implications for adults, government bodies, and social workers regarding the services needed. This research underscores the essential support services for those aged 35 to 40 and suggests the creation of more customized programs and resources. 當踏入35歲後在別人眼裡已不再年輕，在許多成人發展理論定義上則認為踏入40歲後才算中年階段，35歲後正要開始步向中年的過渡時期，國內更稱為「35歲門檻」及「35歲危機」，所以35至40歲這個年齡階段的生活遇到的轉變和重大事件決策歷程，從而了解那些支援能讓這個年齡階段能順利過渡至中年階段，亦是值得進行探討及研究。 不同地區亦較少對35至40歲這個年齡人士進行研究，本研究為了解本澳35至40歲成年早期人士的需要，研究會採用質性研究，以深度訪談了解受訪者在研究題目當中有關的生活體驗，並以教育現象學作分析，期望從受訪者主觀表述其經驗，以了解35至40歲成年人士對於生活中重大事件的決策深層心理意涵與其真實想法。 本次研究共邀請20位本澳35至40歲之成年人士為對象，經過3個月的訪談及歷時5個月進行探討及總結，研究分析得出這個年齡階段之人士，他們面對重大事件作出決策取態的結果有以下四大重要元素：本澳35至40歲成年早期人士首先以家庭角度出發，其次認為時間不多需要在40歲前作出轉變並且追求穩定的生活，追求自我價值及放下執着。 另外，從受訪者提及如何支援本澳35至40歲之成年人的生活，共歸納出五項建議：完善家庭福利措施、定期檢視房屋政策、青年生命教育及多元發展、在職人士壓力及持續進修發展、促進心理健康的關注，讓他們能更有支援的情況下應對生活的轉變或挑戰。 最後，從各位受訪者的建議中整理及歸納，為成年人、政府相關單位及社會工作者在服務提供相關啟示，更能補充35至40歲這個年齡階段人士的生活所需之服務，以及作出更合意的支援方案與服務資訊作參考。

This dissertation investigates consumer satisfaction with the Philippine fast food chain Jollibee in the highly competitive and multicultural Macau market. The study adopts a mixed method approach, combining semi-structured interviews with ten consumers (residents and non-local tourists) to analyze the important factors driving satisfaction. The results show that service quality, especially employee efficiency and the organization of events (such as birthday parties), has a significant impact on satisfaction. However, language barriers and cultural differences when ordering food pose challenges to non-local customers. Although Jollibee's core products (especially fried chicken) are appreciated by many respondents for their taste and freshness, the menu lacks diversity. It is not localized enough to meet Macau's unique Chinese-Portuguese fusion dining preferences fully. Price sensitivity is very significant, and Jollibee is often considered by customers to be more expensive than competitors such as McDonald's, which affects their value perception. Therefore, promotional strategies, especially experiential activities, should show effectiveness and cultural resonance. Finally, the study proposed suggestions on improving service quality, menu localization, strategic pricing, and culturally sensitive promotions to improve Jollibee’s positioning in the Macau market and provide a reference for other Western fast food brands to develop in the Macau market.

Inclusiveness has become a critical topic nowadays, serving as a benchmark of a nation and community’s level of civilization. As a core component of the United Nations' Sustainable Development Goals (SDGs), inclusiveness underscores its global significance in fostering equitable and justice societies. The changing dynamics of Macao households, characterized by both parents working or engaging in shift work, along with an increasingly aging population, have led to a growing reliance on domestic workers. As a result, these domestic workers often develop deep relationships with the children under their care, becoming integral members of the households. According to statistics from the Labour Affairs Bureau in Macao (2024), Filipino non-resident workers comprise the second-largest ethnic group, totaling 30,267 individuals. Of this group, 48% (14,604 individuals) are engaged in domestic work, highlighting their substantial presence in the sector. This study aims to investigate the experiences of the largest migrant working group in the region—female Filipino domestic workers—focusing on their experiences of inclusiveness within both the workplace and the Macao community. Utilizing a quantitative research methodology, the study conducts interviews with 10 female Filipino domestic workers in Macao. These interviews provide valuable insights into their lived experiences, illuminating their perceptions of inclusion within their employed families and society. Additionally, the research examines whether existing laws and regulations facilitate their inclusion in Macao. The results of this study revealed eight key themes and two new models of Perceived Inclusiveness in Domestic Workplace and Community , contributing to a deeper understanding of the inclusiveness experience of Filipino domestic workers in Macao.

Artificial intelligence (AI) is changing the way we operate as a society. Generative AI models are especially known for being used to generate synthetic artifacts, such as texts, music, and images. This doctoral thesis explores generative AI's ability to create accurate images from prompt text. Our work aims to prove how generative AI tools are creating images that are remarkably similar in appearance as those created by humans. In addition to the theoretical contributions, this thesis explores broader secondary open questions about generative AI: what implications arise for the perception of what is virtual and non-virtual in our contemporary visual landscape? How does the new nature of interaction with generative AI change human-machine communication? Generative AI tools saw a series of breakthroughs these last years, which led to models that generate texts and images that are increasingly more difficult to distinguish from human- made creative content. As of 2022, Open AI developed and released ChatGPT, a chatbot enabling human users to converse, ask questions, explain concepts, and create new text-based content. However, the capabilities of generative AI went far beyond text generation. For example, gen AI models, Midjourney and DALL-E 3, are specifically designed to create images based on text prompts. These images are artificially created, meaning every screen pixel was produced using AI. Throughout this research, we explore new concepts of creative content generation, perception of virtual and non-virtual, memory, and trustworthiness in our contemporary imagery. Using an interdisciplinary methodological framework, this thesis engages with the creation of synthetic imagery as an opportunity for an infinite source of creativity or a detrimental disruption of contemporary visual culture.

Procter & Gamble (P&G) was founded in 1837 and is headquartered in Cincinnati, Ohio, USA. It is one of the giants of global consumer goods companies. The company has a high reputation in the daily chemical market, with factories and branches in over 80 countries worldwide. Its products from over 300 brands are sold in over 160 countries and regions, including shampoo, hair care, skincare products, cosmetics, baby care products, women's hygiene products, pharmaceuticals, fabrics, home care, personal cleaning products, etc. However, in the context of globalization and the global pandemic, maintaining a competitive advantage in the industry for a long time remains a huge challenge. The article analyzes P&G 's financial data and draws conclusions that will help evaluate its value and future positioning. A comparison between the intrinsic values from three valuation models as of December 31, 2023, will provide valuable information for investors and serve as a reference for the operation and development of other similar companies.

This dissertation investigated the impact of nature exposure, namely access to green elements, and time spent outdoors on well-being, specifically experiences of positive and negative affect and flourishing, in Macao. Drawing on existing literature, the study proposes the following hypotheses: H1: Access to green elements has a positive relationship with positive affect. H2: Time spent outdoors moderates the relationship between access to green elements and positive affect, in that more time spent outdoors will strengthen the relationship. H3: Access to green elements has a negative relationship with negative affect. H4: Time spent outdoors moderates the relationship between access to green elements and negative affect, in that more time spent outdoors will weaken the relationship. A quantitative methodology utilising cross-sectional self-response questionnaires was employed for data collection. The measures used were pre-validated and translated into Chinese through a rigorous translation and back translation process. The final sample consisted of 740 participants from different industries in Macao. The results highlight the significance of integrating natural elements in daily life to promote flourishing and positive affect. The implications of these findings, both in theoretical and practical terms, are thoroughly discussed. The findings offer valuable insights for the implementation of the biophilic practices by counsellors, educators, health professionals, urban planners, employers and other decision makers.

The shipbuilding industry in Macau, a significant cultural and economic pillar for over 150 years, faces challenges of fading memory and structural decay, particularly at the Lai Chi Vun Shipyards, a site protected under Macau’s Cultural Heritage Protection Law. This study adopts virtual reality (VR) technology to digitally reconstruct the 1990s shipyards, offering users an immersive exploration of historical structures and traditional shipbuilding practices. The VR prototype was evaluated in two distinct settings—outdoors at Song Veng Shipyard and indoors in a study room at the University of Saint Joseph (USJ) in Macau—using a combination of user recruitment, task-based interactions, and data collection through questionnaires, interviews, and observations. Results revealed that users appreciated the cultural significance and visual authenticity of the VR experience but identified limitations such as physical discomfort, text-heavy content, and a lack of interactivity. Outdoor settings generally provided a more positive experience, while indoor conditions exacerbated cybersickness symptoms. Recommendations for future iterations include enhancing interactivity, incorporating multisensory elements, and improving ergonomic design to maximize educational and cultural impact. This study highlights the potential of VR as a tool for preserving and promoting Macau’s maritime heritage while addressing key areas for refinement.

With the steady growth of the global population and the acceleration of the urbanization process, the carbon footprint generated by the food production system and thus by food waste (40 % of food is wasted globally) has a significant impact on the environment and for sustainable development. Dongguan, as a new first-tier city in China, has attracted many internal migrants from China to work and settle down. A large proportion of the city's waste is composed of organic waste, and household food waste is an important part of it. This may be due to the fact that families purchase too much food, set aside excessive amounts, or fail to consume the food before it spoils, resulting in a waste of resources that comes along with significant environmental impacts, especially in the form of greenhouse gas emissions. This research adopted the method of questionnaire survey. The questionnaire aims to gain an in-depth understanding of the food waste perception and situation in Dongguan’s household sector and its families. By covering questions in three aspects: the demographic information of the respondents, their views and perceptions of local food waste, and their behavioral habits, the questionnaire investigates the current situation and local challenges of household food waste in families (such as the situation of leftover dishes, the proportion of food waste in household garbage, etc.), analyzes the causes of waste (factors in links such as purchasing, cooking, and storing), explores the wider public's awareness and attitudes towards food waste (degree of attention, views on reduction measures, environmental awareness, etc.), and clarifies the behavioral habits of dealing with leftover food (handling methods, willingness to purchase discounted food, etc.), and analyzes the relationship between demographic characteristics and food waste, so as to provide a basis for formulating targeted strategies. The survey results show that there exists a significant degree of food waste in Dongguan households. The public's awareness and behavioral habits regarding food waste vary greatly, and there is much room for improvement and enhancement. It is urgent to strengthen publicity and education work, which will help improve the public's understanding of the harm of food waste and enhance their environmental awareness. The research finds that although the Dongguan Municipal Government attaches great importance to the problem of food waste, the current policies mainly focus on the catering industry. In terms of the governance of food waste at the family level, relevant measures still need to be further strengthened. This study analyzes the factors affecting household food waste generation and comprehensively reviews and evaluates relevant policies aimed at mitigating food waste in Dongguan. On this basis, this study provides preliminary suggestions for policymakers and government departments on regional and national level, aiming to point out the direction for future related research and work planning.

This research focuses on Nike, Inc., an American multinational corporation and global leader in the design, marketing, and sale of athletic footwear, apparel, and equipment. The study executes a financial valuation of Nike with the objective of estimating its intrinsic value and comparing it with the market value as of May 31st, 2023. The analysis combines a review of the company's overall strategic positioning in the industry and its historical financial performance. The methodology involved the reorganization of financial statements, the calculation of key financial metrics (NOPLAT, FCF, ROIC), the estimation of the cost of capital (WACC) using CAPM, and the application of valuation models based on discounted cash flows (Enterprise DCF, APV, DEP). The results imply that, as of May 31st, 2023, Nike's estimated intrinsic value was between $54.94 and $59.23 per share. Comparing this to the market price of $105.26 on the same date, the analysis concludes that Nike shares were significantly overvalued. The sensitivity analysis highlighted the vulnerability of the valuation to changes in the market risk premium and the perpetual growth rate. It is concluded that, despite Nike's strong market position, effective management of external risks, and maintenance of financial discipline are crucial to its future value.

This dissertation investigates the implementation of gender mainstreaming in career development in the Macao Public Security Police Force, specifically how the institutional policies and socio-cultural contexts interact within and influence careers in a traditionally structured organization. The study utilizes the Theory of Planned Behavior (TPB) to explore the impact of Attitude, Subjective Norms and Perceived Behavioral Control in influencing career development outcomes. Adopting a qualitative approach, utilizing policy analysis with in-depth interviews to identify gaps in academic studies and assess the effectiveness. Findings demonstrate that while some progress is observed, highly entrenched biases and traditional views of roles remain present and pose significant challenges. Police officers throughout the organization expressed a desire for reducing structural barriers, and enhancing support for employee work-life balance to benefit all personnel. By analyzing the local conditions in Macao and reflecting on relevant global practices in gender mainstreaming, this study concludes that sustainable equality in the workplace requires a balance of institutional and cultural factors, including organizational policies, workplace norms, gender stereotypes and societal expectations. In essence, the study contributes to the multidimensional discussion on how we can all leverage positive practices and offers valuable advice on improving workplace equality.

Spiritual beliefs enhance work engagement because religious and spiritual perspectives influence how individuals perceive their daily circumstances and organize their activities, impacting their overall happiness and satisfaction with life and reinforcing their meaning in the workplace. This study examines the impact of spirituality on work engagement and wellbeing among religious sisters, focusing on their unique workplace dynamics and coping strategies. Recognizing that work serves not only as a means of survival but also as a source of social, organizational, and spiritual experiences that create meaning, happiness, and a sense of purpose. Moreover, research indicates that spirituality plays a significant role in enhancing well-being, leading to higher levels of work engagement, life satisfaction, and flourishing. This research aims to fill a gap in existing literature about the well-being of religious workers and offer insights that benefit both individuals and organizations. Understanding how spirituality, work engagement, and well-being interact can help organizations and contribute to personal overall well-being. This study has adopted qualitative research as the research as methodology. Semi-structured interviews allow for an in-depth exploration of personal experiences and perceptions, providing flexibility for participants to elaborate on their thoughts. Thematic analysis was then applied to each interview to identify and interpret key themes emerging from the data, facilitating a comprehensive analysis of the participants’ insights (Braun & Clarke, 2006). Thematic analysis revealed several key findings: spirituality serves as a source of resilience, provides a sense of purpose, and fosters strong community ties, all of V which significantly enhance subjective well-being. The findings highlight that high levels of subjective well-being are linked to active engagement in spiritual practices and supportive community relationships. The findings suggest that religious organizations should create tailored support programs that address the specific needs of individual religious sisters, including mental health resources, opportunities for spiritual growth, peer support groups, and regular retreats. This research contributes to the understanding of the unique challenges faced by religious sisters and underscores the importance of integrating spirituality into workplace practices, offering valuable insights for religious communities and policymakers.

Foul language is a common phenomenon in our daily lives. In the modern time, it is no longer a novelty in using foul language. However, the subjective impression of foul language as uncultured or rude is no longer rare. With the popularity of people speaking foul language in their daily life, especially we are witnessing more and more young people in Macau using foul language to communicate in different context. This study aims to explore the experiences of Macau youth in using foul language. This study adopts semi-structured interviews with study participants, and analyze what they understand and perceive as foul language in different certain situations in the context of Macau. Findings of this study indicate that foul language plays a role in emotional expression and relationship building, which are essential element of counselling service. Even with this factor, participants still felt that the use of foul language was more effective only when the client used than in other situations.

"The advent of the metaverse heralds a new era of unparalleled potential within digital ecosystems, significantly transforming industries such as tourism. This study explores the profound changes in tourism marketing induced by the metaverse, particularly through a focused examination of Macau's strategic initiatives. Predicated on the belief that immersive technologies like Virtual Reality (VR) and Augmented Reality (AR) are driving a marketing paradigm shift, this research clarifies the theoretical foundations and practical impacts of metaverse marketing in enhancing the tourism experience. Employing mixed-methods research combining qualitative and quantitative approaches, the analysis showcases Macau's utilization of metaverse marketing to bolster value creation and competitive positioning in the tourism sector. Findings indicate that metaverse marketing profoundly influences consumer behavior, highlighting nuanced consumer journeys within the virtual tourism market. Macau's case illustrates the success of its meta-universe initiatives and benchmarks them against global practices to extract sustainable competitive advantages and strategic insights. The study aggregates the marketing experiences of metaverse practitioners, revealing transformative effects on stakeholders ranging from revelant industries. It notes that while metaverse marketing provides some convenience for small and medium-sized enterprises (SMEs) in tourism, it lacks long-term effectiveness. Commending Macau's innovative approach in the meta-universe, the research outlines directions for future efforts and contributes to the burgeoning literature on metaverse marketing, offering actionable recommendations and underscoring the imperative for ongoing innovation in this dynamic digital realm."

The purpose of this thesis is to assess how the use of prefabricated components alters management practices in fit-out projects and to propose effective adjustments based on real-world evidence. Focusing on the renovation of the Venetian Cotai Arena in Macau, conducted between January and October 2024, this study aims to help project managers anticipate and overcome the unique challenges introduced by prefabrication, especially in areas such as supply chain coordination, cost control, quality assurance, workforce management, and communication. Driven by rising labor costs and growing quality demands in Hong Kong, Macau, and Mainland China, prefabricated construction has emerged as a promising yet complex solution for interior fit-out projects. Despite its theoretical advantages—such as time efficiency and standardized quality—this research finds that practical management issues can offset these benefits if not properly addressed. The study adopts a qualitative case study approach, drawing on stakeholder interviews, internal meeting records, and dynamic cost analysis to investigate management failures and derive actionable insights. The findings reveal that delays in prefabricated material production and delivery were the root cause of construction inefficiencies. These delays disrupted work sequencing, led to labor idle time, and triggered costly overtime during final phases. Inadequate supplier capacity and outdated production processes contributed to this problem, while poor quality control caused dimensional mismatches and on-site rework. Cost analysis confirmed that rework expenses reached over MOP 22 million, while material and labor costs also significantly exceeded the original budget. Labor inefficiencies—driven by untrained workers and uncoordinated instructions—added further financial and scheduling pressures. Warehouse mismanagement and unclear material labeling further delayed installation work and increased operational overheads. The study concludes that prefabrication success is contingent not only on technical design but also on the implementation of proactive management strategies, including early supplier engagement, accurate production planning, effective logistics labeling, and structured site-level authority. This thesis contributes practical guidance for future projects by demonstrating how targeted management adjustments—based on real case data—can reduce cost overruns, improve coordination, and increase overall project efficiency when using prefabricated components.

Against the backdrop of a deepening global concept of sustainable development, environmental, social and governance (ESG) elements have gradually risen to become key components of corporate strategic choices. Within the framework of China's ‘dual-carbon’ strategic goal, green investment, as a key path to promote sustainable development, has attracted widespread attention for its intrinsic driving mechanism. This study selects a sample of Chinese A-share listed companies between 2019 and 2023, and systematically analyses the impact of ESG-linked executive compensation on corporate green investment and its mechanism of action. By establishing a multiple regression model and applying the mediation effect and moderating effect analysis method, the following empirical results are obtained: First, ESG-linked executive compensation has a significant positive impact on green investment; Second, Environmental awareness plays a partially mediating role in the relationship between ESG-linked executive compensation and green investment, suggesting that ESG-linked executive compensation not only acts directly on investment decisions, but also indirectly promotes green investment by enhancing corporate environmental awareness; Third, the nature of enterprise ownership and industry characteristics have a significant moderating effect on this effect, compared with private enterprises, ESG-linked executive compensation promotes green investment in state-owned enterprises more obviously; at the same time, the sensitivity of high-pollution industries to ESG-linked executive compensation is higher than that of low-pollution industries, which suggests that ESG-linked executive compensation has a stronger ‘corrective’ effect in industries facing higher environmental risks. To ensure the robustness of the findings, the study was validated by replacing the dependent variable (EPI for environmental investment), replacing the empirical model (Tobit model), and dealing with endogeneity issues (lag analysis and propensity score matching method), all of which yielded results consistent with the underlying research hypotheses.

As suicide and medical consultation rates among local adolescents in Macau rise, their mental health becomes increasingly concerning, highlighting a lack of relevant local research. This qualitative study examines the perspectives of adult helping professionals in Macau regarding adolescents' mental health. It involved semi-structured interviews with 12 professionals, including social workers, teachers, counselors, and psychotherapists. The analysis of the interview data revealed six significant themes impacting the mental health of young people: adult sensitivity to adolescents, excessive online information, the influence of peers or significant others, negative self-image and life experiences, and family and socio-cultural factors. The study's findings highlight the protective role of adult sensitivity to adolescents, the prevalence of excessive online information, the influence of peers and significant others, negative self-image and life experiences, and negative socio-cultural factors in Macau. The study underscores the societal demand for success, the need for family-friendly policies, limited public knowledge about mental health, and the protective impact of adult sensitivity on adolescents' mental health. Recommendations include that the government prioritize adolescents' needs, foster multiple abilities, enhance teachers' understanding of mental health and treatment methods, strengthen the workforce, optimize family-friendly policies, value parent-child time, and integrate emotional education courses into the educational system to boost public awareness of mental health. This study provides valuable insights for policymakers and practitioners committed to improving the mental health of Macau's youth.

This dissertation conducts a comparison of French Nouvelle Cuisine and Japanese Kaiseki Cuisine, exploring the similarities and differences of both cuisines and reflecting how cultural values, philosophical aspects, and historical influences have shaped contemporary dining experiences. In the examination of both cuisines, it takes into consideration aspects such as sensory experience, plating, and their underlying philosophical principles to demonstrate the interaction between aesthetics and culture particularly in relation to the culinary arts. French nouvelle cuisine was influenced by the Enlightenment, and this type of Western cuisine highlights a focus on texture and balance in flavor, emphasizing freshness, innovation, and intellectual artistry. Kaiseki cuisine inherited the tradition of the Japanese tea ceremony and is essentially rooted in Zen Buddhism. Some of the core aesthetic concepts in Kaiseki cuisine include seasonality, simplicity, and the aesthetic concept of wabi-sabi, emphasizing how humans should live in harmony with nature. As these two types of cuisines are compared, there will also be a comparison of Immanuel Kant’s aesthetics and how it is related to French nouvelle cuisine, as representative of a Western philosophical view and this will be compared to Japanese aesthetics in general and, in particular, the views on aesthetics of the Japanese philosopher Daisetsu Teitaro Suzuki, as representative of an Eastern philosophical view and its relation to culinary arts.

his study analyzes the effectiveness of Lancôme's localization strategy in the Chinese market, and explores how international brands can win recognition and achieve sustainable development in a highly competitive market. Against the backdrop of a fast-growing Chinese cosmetics market that is facing the challenges of rising local brands, shifting consumer preferences, and digital marketing, the study employs the Howard Sheth model, combined with in-depth interviews with 16 female consumers, to analyze their purchasing decisions and feedback on localization strategies. The study finds that Lancôme's technological attributes and social media communication have significantly improved brand perception, but the issues of cultural adaptation and price sensitivity still need to be optimized. Consumers generally perceive its high-end technology positioning as contradictory to local needs, and suggest differentiated pricing, deepening of local cultural elements, and emotional marketing to enhance affinity. The conclusion suggests that international brands need to find a balance between ""high-end technology"" and ""local affinity"", and respond to the complex challenges of the market through flexible pricing, in-depth localization and upgrading of the omni-channel experience.

This study provides an empirical assessment of public servants’ integrity in Macao’s public sector, exploring how integrity is perceived, practiced, and promoted amid Macao’s unique administrative and socio-cultural context. Drawing on in-depth, semi-structured interviews with ten public servants from diverse departments and hierarchical levels, the research adopts a qualitative approach guided by the Theory of Public Service Motivation (PSM). The findings reveal that integrity fundamentally prioritizes public interest above personal gain, grounded in honesty, self-discipline, and ethical commitment. While organizational missions and formal codes offer guidance, individual values, professional ethics, and personal motivation are central to upholding integrity. Key enablers include mission-driven values, ethical leadership, supportive organizational culture, non-monetary incentives, and recognition. However, integrity is undermined by inconsistent ethics training, weak supervision, ineffective reporting mechanisms, and cultural factors such as close social networks and fear of retaliation. The effectiveness of mechanisms, such as internal regulations, anti-corruption agencies, and ethics training, varies across departments, often hindered by procedural gaps and societal norms. The study concludes that sustaining integrity in Macao’s public sector requires strengthening ethics education, enhancing leadership and culture, improving internal systems, and addressing systemic and societal risks. Limitations include the small, non-generalizable sample and focus on qualitative insights. Recommendations are targeted at policymakers, the supervisory institution, the Commission Against Corruption (CCAC), and institutional leaders for future reforms.