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This dissertation investigates the relationship between nature exposure in the workplace, job satisfaction, and creativity among full-time employees in Macao. The study aims to examine the impact of exposure to greenery and sunlight on job creativity and job satisfaction, as well as the mediating role of job satisfaction in the relationship between workplace nature exposure and creativity. Drawing on existing literature, the study proposes the following hypotheses: (H1) Workplace nature exposure, including greenery and sunlight, positively influences job creativity. (H2) Workplace nature exposure, including greenery and sunlight, positively affects job satisfaction. (H3) Job satisfaction mediates the positive relationship between workplace nature exposure (specifically, greenery and sunlight) and job creativity. A quantitative methodology utilizing cross-sectional self-response questionnaires was employed for data collection. The measures used were pre-validated and translated into Chinese through a rigorous process of translation and back-translation. The final sample consisted of 450 full-time workers in Macao. The results highlight the significance of integrating natural elements, such as greenery and sunlight, into the work environment to promote a more favourable setting for innovation and the overall well-being of employees. The implications of these findings, both in theoretical and practical terms, are thoroughly discussed. By examining the relationships, this study contributes to the understanding of how the physical environment influences employee well-being and performance. The findings offer valuable insights for organisations and policymakers in designing workspaces that foster creativity and job satisfaction among employees

This dissertation examines the current implementation of specific Sustainable Development Goals (SDGs) within the Macau legal system, despite the non-mandatory nature of these goals and how they were implemented. The SDGs, established by the United Nations, provide a comprehensive framework for addressing global social, economic, and environmental challenges. While Macau is not obliged to adopt the SDGs, this study aims to explore the extent to which the principles and objectives of specific SDGs have been integrated into the legal system of Macau. Through an analysis of relevant laws, and policies, this research seeks to identify alignment and visible gaps between the SDGs and the Macau legal framework. The findings of this study may contribute to a deeper understanding of the voluntary implementation of the SDGs in Macau and provide insights for other jurisdictions facing similar circumstances

Public transportation is an important component of urban infrastructure and has a significant impact on the convenience and well-being of citizens. In Macau, with rapid economic development and urbanization, an efficient land transport system is essential to support sustainable development. Previous research has primarily focused on the sustainable development of the transportation sector in Macau, with little attention given to studies concerning employees. Therefore, the purpose of this study is to examine the impact of transformational leadership on employee work performance in the land transportation sector in Macau, with a particular focus on the mediating role of employee work engagement. Through a quantitative research methodology, this study utilized an online questionnaire to collect data from 194 employees from the bus and LRT sectors in order to achieve the research objectives. Convenience sampling and snowball sampling methods were used in this study to analyze the data through SPSS software to assess the relationship between transformational leadership, employee work engagement and employee performance. The findings reveal that there is a significant positive relationship between transformational leadership and employee performance, as well as a significant positive relationship between transformational leadership and employee work engagement. In addition, employee work engagement played a partial mediating role between transformational leadership and employee performance. The findings suggest that transformational leadership not only directly enhances employee performance, but also indirectly enhances employee performance by increasing employee work engagement. These insights have important practical implications, indicating that adopting transformational leadership behaviors can effectively enhance employee engagement and performance, thereby improving organizational effectiveness. Specifically, managers in Macau's transportation sector should pay attention to and cultivate transformational leadership behaviors in order to enhance employee work engagement and performance, and thus achieve higher organizational effectiveness and building a strong team

As the world becomes more globalized, it is now more important than ever for brands and advertisers to find effective ways to engage with consumers of different cultural backgrounds. Developing marketing that targets people of different cultural backgrounds, or multicultural marketing, carries specific nuances and complexities that may make traditional methods fall short. With this being said, there is still a lack of studies that explore the correlation between consumer's cultural background and their overall brand perception. Neuromarketing has proven to be an effective tool to understanding consumer behavior, by utilizing neuroscience tools. To employ a more sophisticated and in-depth understanding of consumer perception, the current research study makes use of neuroscience tools and aims to study the influence of cultural background in brand perception, while in a controlled environment. Using physiological neuroscience tools, namely, facial expression analysis (FEA), electrodermal activity (EDA), and eye-tracking (ET), a total of thirty-eight individuals, with ages between 19 and 50 years old, from 12 different countries and regions, participated in this research study. Findings suggest that participants of different cultural backgrounds perceive multicultural commercials as more favorable than monocultural commercials. However, future research should be done with a larger sample size, as well as include a wider variety of commercials. Research would also benefit from adopting a statistical analysis to help determine the significance of the results obtained

What strategies did educators use to cultivate a sense of belonging, self-competence, and agency among students with Special Educational Needs (SEN)? Did educators face any challenges in implementing these strategies? Were the findings of this study specific to the inclusive school in Macau, or can they be generalised to other educational settings? This study brings to light educators' inner perspective of students' sense of belonging, self-competence, and agency. Specifically, it aims to uncover the academic and emotional needs of students with SEN and the importance that these may have in promoting a positive educational experience. By gathering the perspectives of educators in an inclusive school in Macau who work side-by-side with these students daily, we can understand how essential these elements are in contributing to their overall development. The purposive sampling approach was used in this study to further investigate various experiences and perspectives of educators within an inclusive classroom setting. The educators interviewed provided insight into an inclusive classroom with students with SEN in full-time attendance. The educators sampled in this study facilitated the search for strategies, challenges and support systems to cultivate a sense of belonging, self-competence and agency, among students with SEN. Findings showed educators' understanding of the importance of students with SEN's sense of belonging, self-competence and agency. The educators' awareness of their students' interactions with peers, and the educators themselves, was prominent, revealing how the sense of belonging for students with SEN affected these relationships. Regarding students' sense of self-competence, according to educators, students with SEN had opportunities to showcase their confidence in specific classroom areas and to exercise independence in the classroom, within the set curriculum and lesson plans. In the findings, educators illuminated the importance of agency in students with SEN. However, they were apprehensive about changes in lesson plans, cultivating a fully independent classroom setting and providing choices to students with and without SEN. The study's implications highlight the educational practices and policies that effectively supplement students with SEN's academic and social environments. The findings of this study aim to guide curriculum developers, educators and parental figures in fostering positive learning experiences for students with diverse learning needs

This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields

The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence

This dissertation examines the relationship between internal corporate communication (ICC)strategies and occupational safety and health (OSH) Management practices in Macau's hospitality industry. The primary objective is to investigate how communication approaches can enhance workplace safety protocols and improve OSH outcomes for corporations in the leisure and entertainment sectors. The study aligns with Macau's several policies and economic development on promoting health and safety. It highlights the critical role of OSH Management in the post-COVID-19 business environment, influencing consumer choices and industry practices. The mixed-methods research identified critical success factors, including aligning OSH goals with corporate objectives, utilizing diverse communication platforms, and establishing a safety culture. Areas for improvement were also uncovered. The findings provide valuable insights for hospitality organizations, emphasizing the critical role of internal communication in driving effective OSH Management. By integrating communication strategies with OSH initiatives, organizations can cultivate a robust safety culture, ensure regulatory compliance, and enhance employee well-being and customer satisfaction - key factors for long-term business success

This research chooses Macau Baptist Church in Macau as the research object, studying the brand and marketing strategy adopted by the church and determining what is essential for Christian churches when they do marketing to build brand awareness. Branding is essential in church communication mechanisms to recruit members and build loyal membership to reach sustainability. This topic is a relatively new study in the research field; the Macau Baptist Church case filled the gap of lack of Asia sampling and provided the perspective from the Baptist in branding church. The research sets off to answer the question of what marketing strategies Christian churches in Macau can adopt to build brand awareness, adopting a qualitative case study research method. The primary data was collected through in-depth interviews with leaders involved and included in the marketing effort of recruitment and evangelisation in Macau Baptist Church. Secondary materials are analysed and collected through printed materials published by Macau Baptist Church, an online social media platform and monthly meeting minutes. Participant observation notes are used in the process of analysing the effectiveness of the strategy used by the church. In branding a Christian church, the key is to understand and accurately interpret the church identity and build a God-centred church to help attendees have a strong relationship with God with the a posteriori of understanding the word of God. A priori experience with God through the services and evangelical campaigns hold by the church. Then, the vision and mission, goal setting, review, and reform will be determined so the church can sustain itself in modern days and achieve church growth

By discussing various aspects of family functioning, including the intricate nature of family functioning, family dynamics’ impact on adolescent growth and lifelong development, and the COVID-19’s effects on family relationships, it reveals the importance and necessity of assessment instruments in the field of family counselling. And concerning the gap between family research and clinical practice as well as the absence of a singular tool capable of evaluating various family functions comprehensively in the Macao context, the study introduced the Basic Family Relations Inventory (BFRI; or ‘Cuestionario de Evaluación de las Relaciones Familiares Básicas’, CERFB), a self-reported questionnaire based on Linares’ Basic Family Relations Theory. This valuable tool consists of 25 items, assessing simultaneously the quality of family relationships in two basic dimensions—marital and parental functioning. This study aimed to develop the Chinese version of the BFRI and investigate its psychometric properties in the context of Macao. By employing a quantitative research approach, it evaluated the normal distribution, exploratory factor analysis and reliability of the BFRI in a non-clinical snowball and convenience sample of 165 participants with at least one biological child from 12 to 18 years old. In the exploratory factor analysis, the initial factor extraction resulted in four components, reflecting both marital and parental items. This suggested potential overlap and interconnectedness between the marital and parental subsystems. Subsequent analysis identified a three-factor solution, separating marital, negative parental, and positive parental components. This aligned with the factor structure of the original Spanish version of the BFRI. A two-factor solution was also explored, replicating findings from the previous Italian and Portuguese validation of the BFRI despite some inconsistencies in item alignment. The EFA results revealed that the three-factor structure of the Chinese version of the BFRI was the best fitting model for the Macao population. Reliability analysis, assessed through Cronbach’s alpha, indicated satisfactory internal consistency of the scales. The results of the analyses demonstrate promising psychometric properties, supporting the tool’s effectiveness in assessing marital and parental relationships in a Macao population. The study contributed to the development of the valuable family assessment instrument. It suggested that the Chinese version of the BFRI could serve as a useful instrument to concurrently assess the quality of marital and parental relationships and systematically collect the data of family functioning in both dimensions. It’s also believed that this instrument could benefit the evaluation of family dynamics and comprehension of family relations not only in family research studies, but also in counselling intervention and clinical therapy, preventing risks to the health of children as well as promoting healthy family contexts in Macao

The aim of this study was to investigate the relationship between job burnout and subjective well-being among primary school teachers in Macao during the post- pandemic era. The research questions included understanding the current status of teachers' job burnout and subjective well-being, analyzing the differences in these aspects across different background variables, and examining the relationship between them. Data were collected through an online questionnaire designed to measure teachers' job burnout and subjective well-being. SPSS 25 and Mplus 8 statistical software were used to ensure the reliability and validity of the questionnaire through Cronbach's alpha analysis and confirmatory factor analysis, ensuring that both were within acceptable ranges. The collected data were analyzed using descriptive statistics, independent samples t-tests, one-way ANOVA, Pearson correlation analysis, and linear regression. The results indicated that Macao primary school teachers' job burnout and subjective well-being were both at a moderate level. There were no significant differences in job burnout and subjective well-being among teachers of different genders, ages, school types, and school sizes. Moreover, there was no significant relationship between different educational backgrounds and subjective well-being among Macao primary school teachers. However, regarding educational background and teaching experience, primary school teachers with a "Master's degree or above" and those with teaching experience of "1-3 years" showed significant differences in the "Emotional Exhaustion" dimension. Additionally, the data revealed a significant relationship between job burnout and subjective well- being among Macao primary school teachers, with job burnout predicting subjective well-being. Teachers, as frontline educators, deserve attention to their mental health, particularly in the post-pandemic era. Therefore, this study provided empirical evidence for educational authorities, schools, and the public to reduce job burnout and enhance the well-being of primary school teachers in Macao, thereby supporting the development of primary education in the region. 本研究旨在探討後疫情時期澳門小學教師職業倦怠感與主觀幸福感之間的關係。研究問題包括瞭解教師的職業倦怠感與主觀幸福感現況，分析不同背景變量對教師職業倦怠感與主觀幸福感的差異。透過線上問卷形式蒐集資料，以測量教師的職業倦怠感和主觀幸福感。通過SPSS25和Mplus8統計軟件，以克隆巴赫係數分析和驗證性因子分析確定問卷的信效度均在可接受的範圍內，並對蒐集所得之數據進行描述性統性、獨立樣本 t 檢定、單因子變異數分析、皮爾森積差相關分析及線性迴歸進行分析。 研究結果顯示，澳門小學教師的職業倦怠感與主觀幸福感分別處於中位程度。不同性別、年齡、任教學校類型及學校規模對教師職業倦怠感與主觀幸福感無顯著差異，而且不同學歷的澳門小學教師在主觀幸福感無顯著差異。然而，在學歷和教師年資方面，除主觀幸福感外，具備「碩士或以上」學歷及教學年資為「1-3 年」的小學教師與「情感耗竭」維度之間呈現顯著差異。此外，數據也顯示，教師的職業倦怠感與主觀幸福感之間存在相關關係，且教師職業倦怠感對主觀幸福感有預測作用。 教師作為教育工作的前線人員，其心理健康值得被關注，尤其在後疫情這特殊時期，教師的心理健康問題更突出。因此，本研究為教育行政當局、學校、 社會大眾提供實證依據，為減輕澳門小學教師職業倦怠感，提高主觀幸福感提出建議，以促進本澳小學教育事業的發展。

Artificial Intelligence (AI) is the most advanced technology nowadays and has already been adopted by the media industry globally. Some research has stated that journalists use these technologies to improve their work. Studies found that the extent to which journalists use these technologies depends on the size of their organization and regional circumstances. This study explores how interviewed Macao journalists integrate AI tools into their work, focusing on text processing, translation, and idea generation to improve efficiency and creativity. In addition, respondents expressed that there is not enough information about AI for a small place like Macao. And the problem of application in a “three primary written languages and four spoken languages” environment. At the same time, respondents’ concerns about AI’s accuracy, reliability, and impact on journalistic professionalism are discussed, emphasizing the need for credible and trustworthy AI outputs. This study reveals a significant difference in AI tool adoption between Chinese and Portuguese respondents, with the former group showing a higher inclination towards using these technologies. Therefore, further research is suggested. In the absence of media competition in Macao, the use of AI and its knowledge is spread by journalists sharing it among different organizations, and there seems to be no official decision on the use of AI by media organizations in Macao

With the continuous reform of education and the ongoing development of teaching methods by the Macao government, the teaching model of biology is also constantly evolving. The “5E” instructional model, proposed and developed by the Biological Sciences Curriculum Study (BSCS) in the United States, consists of a learning cycle divided into five phases: Engagement, Exploration, Explanation, Elaboration, and Evaluation. Each phase begins with the letter “E,” hence it named as the 5E teaching model. This model is currently widely applied in inquiry-based teaching across multiple countries. This article is a research study on practical teaching, where the researcher attempts to integrate information technology with the 5E learining method in an 8th Grade biology class. The aim is to explore whether the learning attitudes and academic performance of middle school students can be enhanced in the context of the 21st century. The focus of this study is on the chapter about the “Immune System,” selecting two parallel classes of 8th Grade students from a secondary school in Macao as research subjects. One class uses the 5E model, while the other teaching with traditional lecturing methods. Through Document Analysis, equivalent-group design, and questionnaire surveys and lesson plan based on 5E model, statistical software SPSS 22 is used to analyze the data regarding students’ biology learning attitudes and academic performance, thereby assessing the effectiveness of teaching using the 5E model and identifying issues encountered during the teaching process to provide targeted teaching strategies. The research findings indicate: (1) There is no significant difference in the learning attitudes and performance of students in the experimental class compared to the control class regarding the immune system unit. (2) There is no significant difference in the learning attitudes and performance of students in the experimental class before and after receiving 5E teaching. (3) For students with average academic performance, the experimental class shows significant differences in learning interest and strategies compared to the control class after undergoing 5E teaching. (4) Among students with average academic performance in the experimental group, there is a significant difference in learning interest after 5E teaching compared to before. (5) Students express high satisfaction with the teacher’s integration of information technology into the 5E teaching model, which can stimulate their interest in learning natural sciences.

In the everchanging environment of the digital era, incorporating new technologies has become a critical engine for company development and progress Mobile applications, for example, have emerged as important tools for reaching and engaging a diverse client base These apps° user interface ¥UI¦ design is essential to this engagement since it directly influences the ease of use, user experience ¥UX¦, and, ultimately, the organisation°s overall reputation Macau has experienced a significant shift in food delivery service in recent years, with a quick transition to an online platform Three significant companies have emerged in this fastpaced atmosphere, each vying for a piece of the market These platforms act as meal order brokers, linking customers and restaurants, with most eateries available on all three apps In this situation, it is vital to identify the factors that influence clients to pick one application over another Simultaneously, pinpointing the pain points inside competitors° applications that generate unhappiness among certain customers becomes a crucial goal This research aims to uncover the primary factors influencing user app preferences in the Macau food delivery business, providing insight into the strengths and weaknesses that impact customer choices and, as a result, the trajectory of these organisations

The purpose of this study is to examine the current situation of work stress and school support among teachers in integrated schools in Macau, to analyze the differences and correlations between work stress and school support among different background variables. This study utilized the questionnaire survey method as the research method, with secondary, primary and kindergarten teachers of integrated schools in Macau as the research subjects. The research instrument was a self-administered questionnaire on the relationship between work stress and school support among teachers of integrated schools in Macau, which was filled out in the form of an electronic questionnaire. A total of 253 questionnaires were collected and 253 questionnaires were usable, with a usability rate of 100%. The collected data were analyzed by descriptive statistics, independent sample t-test, single factor analysis of variance, and Pearson's cumulative difference correlation analysis, among other statistical methods. Based on the analysis, the following conclusions are as follows: (1) The overall work stress of Macau's integrated teachers is moderately high, and the mean values of each level are ranked from highest to lowest as workload, professional knowledge, and administrative cooperation, among which workload and professional knowledge belong to the medium-high level, and administrative cooperation belongs to the medium level. (2) The overall school support of Macau's integrated teachers is of medium-high level, with the mean values of each level ranked from high to low as family and friends' support, peer support, parents' support and administrative support, among which family and friends' support, peer support and parents' support are of medium-high level, while administrative support is of medium-low level. (3) The overall work stress of Macau's integrated teachers varies significantly across the highest level of education and stages of education. (4) The overall school support of Macau's integrated teachers varies significantly by marital status, highest academic qualification, years of teaching experience, position held, integrated education courses pursued, number of students in the classroom, and the size of the school. (5) The relationship between total work stress and total school support of Macau's integrated teachers was found to be low and negative. In Macau, there are no systematic research has been conducted on these two topics. Through this study, the authors localize these existing research findings, explore their applicability in Macau, and make recommendations for the education sector, school units, and integration teachers respectively, based on the actual situation in Macau. 本文旨在探討澳門融合學校教師的工作壓力及學校支持之現況，分析不同教師背景變項在工作壓力及學校支持的差異情況及兩者之間的相關性。 本研究以問卷調查法為研究方法，以澳門融合學校的中、小、幼教師為研究對象。研究工具為自編的澳門融合學校教師工作壓力與學校支持關係之研究問卷，以電子問卷的方式進行填寫。共回收問卷253份，可用問卷為253份，可用率為100%，回收的數據以描述性統計、獨立樣本t檢定、單因數變異數分析法、皮爾遜積差相關分析等統計方法進行分析。 根據分析所得結論如下：（一）澳門融合學校教師總體工作壓力屬於中等偏高程度，在各個層面平均值由高至低排列為工作負荷、專業知能及行政配合，其中工作負荷及專業知能屬於中高水準，行政配合屬中等水準。（二）澳門融合學校教師總體學校支持屬於中等偏高程度，在各個層面平均值由高至低排列為親朋支持、同儕支持、家長支持及行政支持，其中親朋支持、同儕支持及家長支持屬於中高水準，行政支持屬中低水準。（三）澳門融合教師總體工作壓力在不同學歷及任教教育階段有顯著差異。（四）澳門融合教師總體學校支持在不同婚姻狀態、學歷、教學年資、擔任職務、融合教育課程進修、任教班級學生數目及校部規模有顯著差異。（五）澳門融合教師總體工作壓力與總體學校支持兩者之間的關係為顯著低度負相關。 在澳門地區，目前尚未進行過針對這兩個主題相關的系統性研究。作者透過本研究，將已有的研究成果進行本土化，探索它們在澳門環境下的適用性，結合當地的實際情況，分別為教育部門、學校單位及融合教師提出建議。

Macau is often affected by typhoons and rainstorms, especially during summer and autumn, there are also an increasing number of natural disasters due to the current climate change. On top of that, in 2017, tremendous devastation was caused by Typhoon Hato. However, there is only limited research on the psychological impact of natural disasters on Macau residents. This study aims to develop culturally appropriate psychometric instruments to assess fears and emergency reaction in children and adolescents from Macau. By applying this instruments to Macau children and adolescents, the study aims to assess the level of preparedness of children and adolescents in emergencies, fill the research gap, and contribute to future development of courses and training programmes to prepare them for future natural disasters. Specifically, this study aims to adopt the Emergency Reaction Questionnaire for Children and Adolescents (ERQ-CA) and the Short Form of the Fear Survey Schedule for Children-Revised (FSSC-R-SF) and to examine their psychometric properties with a sample of children and adolescents in Macau. Firstly, the ERQ-CA and FSSC-R-SF were translated into Chinese, and 6 children aged 8-9 were invited to take the Think-Aloud-Protocols (TAP). The content of the questionnaires was suitable for children and adolescents. Secondly, the ERQ-CA and FSSC-R-SF were administered to 262 children and adolescents aged 9-15 who were studying in non-higher education institutions in Macau. The questionnaires were analysed for their reliability and validity. With some adjustments, the two Macau versions of the instruments showed satisfactory psychometric properties regarding construct validity, reliability, and convergent validity. Recommendations for the practical use of the ERQ-CA and the FSSC-R-SF in Macau and future directions are presented

This study aims to explore the attitudes of kindergarten teachers in Macao towards early Chinese literacy. Using semi-structured interviews and purposive sampling, eight kindergarten teachers from seven different private schools in Macao were invited as study participants. Based on the interview data, the study further understands teachers' cognition, emotional experiences, and support towards early Chinese literacy, as well as their behavioral tendencies in practicing early Chinese literacy. The research findings indicate: (1) Kindergarten teachers have insufficient cognition of early Chinese literacy, mainly due to a lack of awareness and understanding of early Chinese literacy. (2) From the perspective of emotional experiences and support, all interviewed teachers support the development of early Chinese literacy at the kindergarten stage. (3) Kindergarten teachers exhibited positive, negative, and neutral emotions in the process of organizing early Chinese literacy, with emotions influenced and transformed by students' performance, from negative to positive emotions. (4) Kindergarten teachers face shortages of resources, such as teaching aids and training, in practicing early Chinese literacy. Based on the study results, recommendations were made for kindergarten teachers, the government, and schools. It is hoped that schools can provide sufficient teaching materials for early Chinese literacy and conduct relevant research activities. Kindergarten teachers should enhance their professional knowledge of early Chinese literacy. Additionally, the Macao government should formulate related policies and training courses for early literacy, enabling kindergarten teachers to design appropriate teaching curricula. 本研究旨在探討澳門幼稚園教師對中文早期讀寫的態度，研究採用半結構式訪談，透過立意取樣的方式，邀請到來自本澳七所不同的私立幼稚園的八位前線幼稚園教師作研究对象，依據訪談所獲得的資料，深入瞭解教師們對中文早期讀寫的認知，其情感體驗與支持度，以及在實踐中文早期讀寫的行為傾向。 研究結果顯示：（一）幼稚園教師對中文早期讀寫的認知不足，造成認知不足的原因主要有幼稚園教師缺乏對中文早期讀寫的認知。（二）從情感體驗及支持度來看，全部受訪教師都支持在幼稚園階段發展中文早期讀寫。（三）幼稚園教師在組織中文早期讀寫的過程，會呈現出正面、負面及中立的情緒，而情緒表現亦會受到學生的表現而發展轉變，由消極的情緒轉化為正面情緒。（四）幼稚園教師在實踐中文早期讀寫會受到資源短缺，如：缺乏教學用具，欠缺中文早期讀寫的培訓。 本研究依據研究結果，研究者對幼稚園教師，政府及學校等提出相關建議，期望學校能夠提供充足的中文早期讀寫教學材料，以及開展相關的教研活動，而幼稚園教師應提升對中文早期讀寫的專業知識。同時，澳門政府應該制定相關早期讀寫政策及培訓課程，使幼稚園教師能設計適切的教學課程。

This study focuses on China's volatile organic compound treatment industry and deeply analyzes the current situation, challenges, and development trends of the volatile organic compound environmental protection industry. This study discusses technological advancements in reducing VOC emissions, environmental regulations' impact, and market demand changes. The market size, growth potential, and primary driving factors were analyzed by studying the business scope and competitive advantages of VOC management companies. Predict the company's operational status, investment return rate, and other related financial data through financial analysis. Finally, emphasis was placed on technological innovation, market positioning, and risk management while pointing out the industry's principal risks and response strategies. The research findings indicate that, in the context of increasing environmental awareness and policy support, China's VOC ecological protection industry has enormous growth potential. The company is expected to achieve significant success in both business and finance through technological innovation and market adaptation. The research and production of VOC environmental protection equipment is feasible

As international tourism continues to flourish and airlines are eager to expand their fleets, the demand for civil aircraft has continues to grow in the global market. The market has been a duopolistic one, shared by Boeing and Airbus. However, the recent entry of the Chinese company, Comac, had the potential to turn it into a triopoly within certain segment of the product line. This observation motivates the research objective to analyze the impact of Comac's entry on the production strategies of the incumbents. Specifically, this dissertation studies the impact on each firm’s allocation of production capacity toward different civil aircraft in the product line in response to how Comac’s entry, which can also impact the effects of capacity increase and market expansion on the product line rivalry. This dissertation is based on a multi-product, oligopolistic model of Boeing and Airbus. To provide insights on the strategy and behavior of each firm in the evolving competitive environment, this dissertation solves and extends the mathematical model to incorporate Comac as the entrant and compares model results with data of orders and deliveries of the three companies in the past 15 years. This model finds that when Comac's C919, a relatively small plane, enters the global civil aircraft market, Boeing and Airbus will increase the production of their small planes and decrease the production of the relatively large planes under the production capacity constraints. If the production capacity increases, both Boeing and Airbus will produce more planes, but will allocate more additional capacity to large planes than to small planes compared to the duopolistic competitive environment. When the market demand increases, despite the entry of the C919, Boeing and Airbus iv will continue to increase the production of both large and small planes, but the response is greater to an increase of demand for large planes than that for small planes. The orders and deliveries data provide some but insufficient support for the model predictions. As the market participation of Comac continues to grow, future researchers can re-assess the models’ propositions with more available data