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<jats:p>Detecting emotions is a growing field aiming to comprehend and interpret human emotions from various data sources, including text, voice, and physiological signals. Electroencephalogram (EEG) is a unique and promising approach among these sources. EEG is a non-invasive monitoring technique that records the brain’s electrical activity through electrodes placed on the scalp’s surface. It is used in clinical and research contexts to explore how the human brain responds to emotions and cognitive stimuli. Recently, its use has gained interest in real-time emotion detection, offering a direct approach independent of facial expressions or voice. This is particularly useful in resource-limited scenarios, such as brain–computer interfaces supporting mental health. The objective of this work is to evaluate the classification of emotions (positive, negative, and neutral) in EEG signals using machine learning and deep learning, focusing on Graph Convolutional Neural Networks (GCNN), based on the analysis of critical attributes of the EEG signal (Differential Entropy (DE), Power Spectral Density (PSD), Differential Asymmetry (DASM), Rational Asymmetry (RASM), Asymmetry (ASM), Differential Causality (DCAU)). The electroencephalography dataset used in the research was the public SEED dataset (SJTU Emotion EEG Dataset), obtained through auditory and visual stimuli in segments from Chinese emotional movies. The experiment employed to evaluate the model results was “subject-dependent”. In this method, the Deep Neural Network (DNN) achieved an accuracy of 86.08%, surpassing SVM, albeit with significant processing time due to the optimization characteristics inherent to the algorithm. The GCNN algorithm achieved an average accuracy of 89.97% in the subject-dependent experiment. This work contributes to emotion detection in EEG, emphasizing the effectiveness of different models and underscoring the importance of selecting appropriate features and the ethical use of these technologies in practical applications. The GCNN emerges as the most promising methodology for future research.</jats:p>

<jats:p>Worldwide, cardiovascular diseases are some of the primary causes of death; yet the early detection and diagnosis of such diseases have the potential to save many lives. Technological means of detection are becoming increasingly essential and numerous techniques have been created for this purpose, such as forecasting. Of these techniques, the time series forecasting technique seeks to predict future events. The long-term time series forecasting of physiological data could assist medical professionals in predicting and treating patients based on very early diagnosis. This article presents a model that utilizes a deep learning technique to predict long-term ECG signals. The forecasting model can learn signals’ nonlinearity, nonstationarity, and complexity based on a long short-term memory architecture. However, this is not a trivial task as the correct forecasting of a signal that closely resembles the original complex signal’s structure and behavior while minimizing any differences in amplitude continues to pose challenges. To achieve this goal, we used a dataset available on the Physio net database, called MIT-BIH, with 48 ECG recordings of 30 min each. The developed model starts with pre-processing to reduce interference in the original signals, then applies a deep learning algorithm, based on a long short-term memory (LTSM) neural network with two hidden layers. Next, we applied the root mean square error (RMSE) and mean absolute error (MAE) metrics to evaluate the performance of the model and obtained an average RMSE of 0.0070±0.0028 and an average MAE of 0.0522±0.0098 across all simulations. The results indicate that the proposed LSTM model is a promising technique for ECG forecasting, considering the trends of the changes in the original data series, most notably in R-peak amplitude. Given the model’s accuracy and the features of the physiological signals, the system could be used to improve existing predictive healthcare systems for cardiovascular monitoring.</jats:p>

Objetivo: Explorar a aplicação de inteligência artificial (IA) na predição da idade óssea a partir de imagens de raios-X. Método: Utilizou-se a Metodologia Interdisciplinar para o Desenvolvimento de Tecnologias em Saúde (MIDTS) para desenvolver uma ferramenta de predição. O treinamento foi realizado com redes neurais convolucionais (CNNs) usando um conjunto de dados de 14.036 imagens de raios-X. Resultados: A ferramenta alcançou um coeficiente de determinação (R²) de 0,94807 e um Erro Médio Absoluto (MAE) de 6,97, destacando sua precisão e potencial de aplicação clínica. Conclusão: O projeto demonstrou grande potencial para aprimorar a predição da idade óssea, com possibilidades de evolução conforme a base de dados aumenta e a IA se torna mais sofisticada.

Consumer neuroscience analyzes individuals’ preferences through the assessment of physiological data monitoring, considering brain activity or other bioinformation to assess purchase decisions. Traditional marketing tactics include customer surveys, product evaluations, and comments. For product or brand marketing and mass production, it is important to understand consumer neurological responses when seeing an ad or testing a product. In this work, we use the bi-clustering method to reduce EEG noise and automatic machine learning to classify brain responses. We analyze a neuromarketing EEG dataset that contains EEG data from product evaluations from 25 participants, collected with a 14 channel Emotiv Epoch + device, while examining consumer items. Four components comprised the research methodology. Initially, the Welch Transform was used to filter the EEG raw data. Second, the best converted signal biclusterings are used to train different classification models. Each biclustering is evaluated with a separate classifier, considering F1-Score. After that, the H2O.ai AutoML library is used to select the optimal biclustering and models. Instead of traditional procedures, two thresholds are used. First-threshold values indicate customer satisfaction. Low values of the second threshold reflect consumer dissatisfaction. Values between the first and second criteria are classified as uncertain values. We outperform the state of the art with a 0.95 F1-Score value.

Introduction: SARS-CoV-2, a virus responsible for the emergence of the life-threatening disease known as COVID-19, exhibits a diverse range of clinical manifestations. The spectrum of symptoms varies widely, encompassing mild to severe presentations, while a considerable portion of the population remains asymptomatic. COVID-19, primarily a respiratory virus, has been linked to cardiovascular complications in some patients. Notably, cardiac issues can also arise after recovery, contributing to post-acute COVID-19 syndrome, a significant concern for patient health. The present study intends to evaluate the post-acute COVID-19 syndrome cardiovascular effect through ECG by comparing patients affected with cardiac diseases without COVID-19 diagnosis report (class 1) and patients with cardiac pathologies who present post-acute COVID-19 syndrome (class 2). Methods: From 2 body positions, a total of 10 non-linear features, extracted every 1 second under a multi-band analysis performed by Discrete Wavelet Transform (DWT), have been compressed by 6 statistical metrics to serve as inputs for an individual feature analysis by the means of Mann-Whitney U-test and XROC classification. Results and Discussion: 480 Mann-Whitney U-test statistical analyses and XROC discrimination approaches have been done. The percentage of statistical analysis with significant differences (p<0.05) was 30.42% (146 out of 480). The best overall results were obtained by approximating the feature Energy, with the data compressor Kurtosis in the body position Down. Those results were 83.33% of Accuracy, 83.33% of Sensitivity, 83.33% of Specificity and 87.50% of AUC. Conclusions: The results show that the applied methodology can be a way to show changes in cardiac behaviour provoked by post-acute COVID-19 syndrome.

Artificial intelligence (AI) and deep learning (DL) are advancing in stock market prediction, attracting the attention of researchers in computer science and finance. This bibliometric review analyzes 525 articles published from 1991 to 2024 in Scopus-indexed journals, utilizing VOSviewer software to identify key research trends, influential contributors, and burgeoning themes. The bibliometric analysis encompasses a performance analysis of the most prominent scientific contributors and a network analysis of scientific mapping, which includes co-authorship, co-occurrence, citation, bibliographical coupling, and co-citation analyses enabled by the VOSviewer software. Among the 693 countries, significant hubs of knowledge production include China, the US, India, and the UK, highlighting the global relevance of the field. Various AI and DL technologies are increasingly employed in stock price predictions, with artificial neural networks (ANN) and other methods such as long short-term memory (LSTM), Random Forest, Sentiment Analysis, Support Vector Machine/Regression (SVM/SVR), among the 1399 keyword counts in publications. Influential studies such as LeBaron (1999) and Moghaddam (2016) have shaped foundational research in 8159 citations. This review offers original insights into the bibliometric landscape of AI and DL applications in finance by mapping global knowledge production and identifying critical AI methods advancing stock market prediction. It enables finance professionals to learn about technological developments and trends to enhance decision-making and gain market advantage.

Facial expression recognition (FER) is essential for discerning human emotions and is applied extensively in big data analytics, healthcare, security, and user experience enhancement. This paper presents an empirical study that evaluates four existing deep learning models—VGG16, DenseNet, ResNet50, and GoogLeNet—utilizing the Facial Expression Recognition 2013 (FER2013) dataset. The dataset contains seven distinct emotional expressions: angry, disgust, fear, happy, neutral, sad, and surprise. Each model underwent rigorous assessment based on metrics including test accuracy, training duration, and weight file size to test their effectiveness in FER tasks. ResNet50 emerged as the top performer with a test accuracy of 69.46%, leveraging its residual learning architecture to effectively address challenges inherent in training deep neural networks. Conversely, GoogLeNet exhibited the lowest test accuracy among the models, suggesting potential architectural constraints in FER applications. VGG16, while competitive in accuracy, demonstrated lengthier training times and a larger weight file size (512MB), highlighting the inherent balance between model complexity and computational efficiency.

The objective is to assess whether the extent to which employee resilience and organizational culture would be significantly related to and statistically predict the three facets of employee work engagement. Resilience was measured by four facets (Determination, Endurance, Adaptability, and Recuperability); and Organization Culture was measured for three types (Bureaucratic, Innovative, and Supportive). The dependent measures were the three facets of Work Engagement (Cognitive, Emotional, and Physical). This research by questionnaire was conducted in 2023. The questionnaires completed by 316 full-time workers revealed that all four facets of employee resilience had significant positive correlations with all three types of work engagement. Also, all three facets of work engagement were significantly higher in Innovative and Supportive cultures compared to Bureaucratic cultures. The regression analyses performed showed that the resilience factors of Determination and Adaptability were strong positive predictors of all three facets of work engagement. Furthermore, Innovative culture had additional positive effects on all three facets of work engagement; while Supportive culture had an additional positive effect on Emotional Work Engagement. The implications of the results for management are also discussed in this paper.

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Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a dominant, narrow approach. This research aims to develop a comprehensive set of items to measure retail omnichannel obstacles, refine the scale and assess its reliability and validity for a robust measurement tool. Design/methodology/approach Our approach combines quantitative and qualitative methods, using data from primary and secondary sources to create and validate the omnichannel obstacles scale. Findings This study emphasises the inclusive nature of retail functional areas, departing from prior literature that examined them in isolation. Instead of focussing on separate domains where retail omnichannel obstacles may arise, we adopt a holistic perspective by integrating previously disconnected elements. Originality/value We assert that challenges in retail omnichannel operations encompass three distinct dimensions: operational efficiency, channel inefficiency, and strategy and organisational culture within retailing. In our final validated measurement model, we consolidate the channel inefficiency dimension and refine the omnichannel obstacles scale to emphasise two areas of consideration.

Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a dominant, narrow approach. This research aims to develop a comprehensive set of items to measure retail omnichannel obstacles, refine the scale and assess its reliability and validity for a robust measurement tool. Design/methodology/approach Our approach combines quantitative and qualitative methods, using data from primary and secondary sources to create and validate the omnichannel obstacles scale. Findings This study emphasises the inclusive nature of retail functional areas, departing from prior literature that examined them in isolation. Instead of focussing on separate domains where retail omnichannel obstacles may arise, we adopt a holistic perspective by integrating previously disconnected elements. Originality/value We assert that challenges in retail omnichannel operations encompass three distinct dimensions: operational efficiency, channel inefficiency, and strategy and organisational culture within retailing. In our final validated measurement model, we consolidate the channel inefficiency dimension and refine the omnichannel obstacles scale to emphasise two areas of consideration.

Purpose: This study explores the emotional impact of post-purchase guilt on younger consumers in the Chinese luxury retail market, with a specific focus on the role of Cause-related Marketing (CrM) in mitigating negative emotions across luxury and non-luxury product categories.Design/Methodology/Approach: A quantitative experimental design was utilized, involving 326 respondents exposed to different advertising scenarios. The study tested the impact of CrM on post-purchase guilt in both luxury (high-priced) and non-luxury (moderately priced) product conditions, using a 2 × 2 factorial design. The data were analyzed using ANCOVA to assess the effects of CrM campaigns across conditions.Findings: The results demonstrate that CrM effectively reduces post-purchase guilt across both luxury and non-luxury product categories, providing a moral justification for purchases by linking them to a positive social cause. However, contrary to expectations, the impact of CrM was not significantly stronger in the luxury context compared to non-luxury. This suggests that CrM's influence on post-purchase guilt operates uniformly, regardless of product type.Originality: This research enhances understanding Millennial and Gen Z consumer behavior in the Chinese luxury market. The findings offer actionable insights for luxury brands, highlighting the effectiveness of CrM in addressing guilt-related concerns, thereby informing marketing strategies aimed at younger generations.Keywords: post-purchase guilt, Millennials, Gen Z, Chinese luxury retail industry, cause-related marketing.Acknowledgments: The first author would like to thank CEGE – Research Centre in Management and Economics, funded by The Multiannual Funding Programme of R&D Centres of FCT – Fundação para a Ciência e Tecnologia under the project UIDB/00731/2020. The fourth author would like to thank COMEGI funded by FCT – Fundação para a Ciência e Tecnologia under the project UIDB/04005/2020.DOI: https://doi.org/10.58869/EJABM10(3)/06

This article sets a theoretical foundation to transformative mixed methods research that is rooted in the critical theory of Habermas and Honneth. This addresses Habermas’s knowledge-constitutive interests and communicative action for redressing societal pathologies, and Honneth’s work on (mis)recognition, (dis)respect, and social justice. In doing so, the article argues for broadening the scope and embrace of mixed methods research, to go beyond being empirical research only or largely, and to include theorisation, critical theoretical discourse and its analysis, and ideology critique, as legitimate methods for (transformative) mixed methods research. The article makes a case for these methods as constituting important research methods in themselves in the portfolio of mixed methods research, moving the boundaries of mixed methods research beyond solely empirical studies, and providing emancipatory lenses and consciousness-raising in recognising that transformation takes many forms.