Search

Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. From a global perspective, multicultural influences and societal conditions are crucial to consider. Neuroscience applications in international marketing and consumer behavior is an emergent and multidisciplinary field aiming to understand consumers' thoughts, reactions, and selection processes in branding and sales. This study focuses on real-time monitoring of different physiological signals using eye-tracking, facial expressions recognition, and Galvanic Skin Response (GSR) acquisition methods to analyze consumers' responses, detect emotional arousal, measure attention or relaxation levels, analyze perception, consciousness, memory, learning, motivation, preference, and decision-making. This research aimed to monitor human subjects' reactions to these signals during an experiment designed in three phases consisting of different branding advertisements. The nonadvertisement exposition was also monitored while gathering survey responses at the end of each phase. A feature extraction module with a data analytics module was implemented to calculate statistical metrics and decision-making supporting tools based on Principal Component Analysis (PCA) and Feature Importance (FI) determination based on the Random Forest technique. The results indicate that when compared to image ads, video ads are more effective in attracting consumers' attention and creating more emotional arousal.

The following Arbitration practice note provides comprehensive and up to date legal information on Arbitration as a dispute resolution method in Macau

O presente estudo faz parte de uma investigação mais alargada que pretende i) estudar, numa população estudantil de ensino superior, as suas necessidades e comportamento perante a informação e ii) desenvolver um programa de formação em literacia da informação, integrando este conhecimento e os contributos dos diversos intervenientes (estudantes, docentes, bibliotecários). Sabemos hoje que a integração da literacia da informação nas aprendizagens melhora o desempenho dos estudantes e que, por esse motivo, os bibliotecários académicos podem desempenhar um papel importante ao colaborarem no desenho e formação de programas nestas áreas. Esta comunicação apresenta a primeira fase deste estudo. Trata-se da aplicação de um inquérito por questionário a uma população de estudantes de graduação, no ensino superior, em Macau. Os resultados demonstram as perceções dos estudantes relativamente às suas necessidades de informação, bem como o uso dos recursos informativos preferidos na prossecução dos seus estudos. A formação destes estudantes na pesquisa, recuperação, análise e uso da informação parece ser essencial. A construção de programas de formação em literacia da informação deve ser concebida à medida, recorrendo-se a um diagnóstico próximo e efetivo. A par, é importante continuar a desenvolver ambientes físicos e virtuais que disponibilizem informação credível e que deem resposta às necessidades informacionais dos que os utilizam, apoiando a aprendizagem.

This paper examines the extent to which China’s aid policies integrate poverty alleviation as a goal of their aid in general, particularly in Guinea. More specifically, the paper analyzed how aid donors focus on poverty alleviation and which policies and mechanisms are in place to address poverty in the countries receiving aid. Regarding the methodology, the author collected data from secondary sources, including government declarations of donors, policy documents at both the donor and recipient levels, as well as from scholarly publications. The following findings resulted from study:  China’s aid policies have progressively incorporated poverty alleviationobjectives and identified sectors for intervention against poverty. However, the limitations of China approach to poverty is that China adopts a top-down approach to poverty reduction and lacks of an impact evaluation mechanism based on poverty alleviation.

Purpose Research on battery electric vehicles (BEVs) has typically considered environmental concern a key determinant of behavioral intention that leads individuals to prefer electric vehicles. This paper challenges this assumption and argues that technology frameworks may require new variables to capture consumers' preferences. A UTAUT2-based study has been developed to assess the role of environmental concern in the BEVs context and put forward the technology show-off (TS) concept to explain the technology's acceptance. Design/methodology/approach A quantitative and cross-sectional look at behavioral intention is adopted. The study uses structural equation modeling to analyze a sample of 236 Macau residents to determine the relevance of the factors behind the choice to adopt BEVs. Findings The findings indicate that environmental concern and price may be relevant to explain behavioral intention to adopt the BEVs technology. Furthermore, the UTAUT2 framework seems to benefit from adding new variables, with TS playing a pertinent role in explaining technology acceptance. Social implications The findings show that environmental concern fails to build an argument for the shift to full electric mobility and promote the desired behavioral change toward adopting BEVs. Herein lies the necessity to consider new variables that can better describe the characteristics of modern society. Originality/value This paper proposes the TS construct, combining visibility and trialability as significant determinants of behavioral intention to use technology. The study also stresses the need to reconsider the role of environmental concerns' impact on consumer decision-making.

The global living standard improved significantly in the last decades and China moved 800 million people out of poverty since 1980. However, production and consumption in their current forms are unsustainable in matters of resource and energy use and involved emissions with their significant ecological impact. The global human community committed itself in the COP21 Agreement of Paris 2015 to reduce Green House Gas (GHG) emissions based on National Determined Contributions (NDCs) in order to limit the increase of global average temperature below 2°C or better 1.5°C above pre industrial levels. This commitment entails a comprehensive transformation of the current social and economic system in view of decoupling economic growth from both resource extraction and GHG emissions, in view of fostering a resource sensitive and CO2 neutral Circular Economy (CE) based on Sustainable Development (SD). China submitted its first Intended Nationally Determined Contributions (INDCs) in 2015 with policies and measures affecting 15 major areas. In 2020, President Xi Jinping announced the commitment to peak China’s carbon dioxide emissions before 2030 and achieving carbon neutrality before 2060. Proper and Integrated Resource and Waste Management is central on the way to achieve the transformation into a CE. The State Council of the People’s Republic of China (PRC) released its plan “生活垃圾分类制度实施方案” to promote source separation of household waste on March 30, 2017 aiming at the recycling rate for household waste to reach 35% by 2020 for the selected cities. The first China’s Mandatory Waste Source Separation Law “廣州 市生活垃圾分類管理條例” was enforced by the city of Guangzhou on July 1st, 2018. One of the key strategic plans in China is the development of the Greater Bay Area (GBA) with its comprehensive development plan released on February 18, 2019. Following the INDCs by China, parts of the GBA Development Plan emphasize that the development of the CE systems and the implementation of extended producer responsibility (EPR), are effective principles to provide financial incentives in view of reducing embedded emissions in material and processes. The present research studied, analysed, and compared the MSW treatment strategies, rules, regulations, and retrievable data, which lead to MSW source separation and the reverse logistic of separated waste among 4 selected cities Guangzhou, Zhuhai, and the 2 S.A.R.s of Hong Kong and Macao. The experience and comparison from Guangzhou and Hong Kong revealed that a Top-down approach in environmental policy decision making is more efficient and is able to implement necessary policies faster. However, the experiences from Guangzhou and Zhuhai indicate, that also a more participatory implementation process is crucial, as it enables the involved stakeholders to express their experiences and opinions properly, which can lead to a higher level of policy feasibility and acceptance and a smoother operation accompanied with a higher effectiveness. For the two SARs, to achieve the objective to increase the recycling rate, the local Government must seek approval from China’s Central Government to allow locally generated recyclable material, in their original form, to enter mainland China for further treatment and to be turned into secondary raw material. Without such a proper support by a reverse resource logistic from the mainland, the CE schemes, such as the Mandatory Waste Source Separation, Producer Responsibility Scheme (PRS), Waste Charging Scheme, are not able to be implemented effectively. The current approach of the Local Government purchasing of recycling and exportation services of recyclable materials from private companies, and the sole reliance on existing market forces to handle, process, and export recyclable material out of the S.A.R.s cannot ensure a reliable and continuous operation in view of mitigating involved emissions. By way of a comparative analyses, the present investigation works out and distils suggestions for best practices of implementing the CE to comply with targets of emission reductions

Listening to children’s voices is still not considered an essential part of education in some schools, including many in Asian countries. The authority of schools and teachers is still highly valued under the continued influence of Confucian Heritage Culture in many Asian schools, including a significant number in Macao. Teachers in international schools in Asian countries often experience some difficulties when communicating with young children because of their low English proficiency and the traditional views supported by many parents who grew up with the Confucian Heritage Culture, which encourages children to be quiet in the classroom to be good listeners. This Action research took fifteen months between two school years, 2018- 2019 and 2019-2020, with two groups of four and five-year-old students in a kindergarten classroom. Documentation posters were created for young children to use the next morning to reflect on their learning. The pedagogy of listening and pedagogical documentation from the Reggio Emilia approach were implemented to discover and record young children’s ideas and interests, work with daily documentation posters, and help them reflect on documentation posters to improve their learning and develop their higher-order thinking skills. Photos and videos, observation notes with the children’s comments, documentation posters, and reflective discussions were used as interventions to collect the children’s ideas and record their learning activities. The children learned to use documentation posters to remember, think, share, and improve their learning. The children’s comments from Learning Centres, recess, and reflective discussions were used to examine their understanding of learning and higher-order thinking skills. During one Pilot Cycle and three structured data collection cycles, the children demonstrated improvement in learning for each learning project and development of their thinking skills both with and without the teacher’s support. The children demonstrated higher-order thinking skills more often from Learning Centres and recess when they had to solve problems. They also demonstrated higher-order thinking skills more often during the whole group reflective discussions than in small group reflections, when a bigger number of children joined or when they had enough time to think. The thinking skills when children were reflecting were observed to concentrate on remembering and understanding as they focused on remembering and sharing the previous day’s work. The children’s other higher-order thinking skills did not show an increase in frequency during reflective discussions. However, the children demonstrated active engagement and a range of higher-order thinking skills when the teacher asked openended questions and provided support and comments to help them to connect their learning to their past experiences. Findings indicated that the children’s learning from each Learning Centre showed change and improvement during their play over time according to their interests, indicated by their material use and comments. The research was limited by its small number of participants within their age group due to convenience sampling and the children’s relatively limited ability to demonstrate higher-order thinking skills. This study has shown how teachers could help children use daily documentation posters to develop their learning and thinking skills by visualizing their ideas and the teacher’s important role in supporting children’s learning with active listening and support in the classroom

This thesis explores language teaching and language acquisition by multilingual learners using a Variation Theory approach and multilingual teaching in a university setting in Macao, China. It includes three case studies applied to students of the Spanish language in the introductory level which took place from late August to early December of the year 2017. The first study describes Macao’s multilingual language learners in the University of Macao in 2017. Based on the LEAP-Q questionnaire, a questionnaire was created to inquire all Spanish language students about their languages´ background, their motivations to learn new languages, as well as their learning strategies. The second study shows how the usage of Variation Theory techniques and multilingual teaching techniques boosted the teaching and the learning during the semester. This study employs a case study methodology, by analysing in-class multiple interactions gathering information on how multilinguals´ language background affects the pedagogical process. It analyses a total of 28 classes of 1 hour and 15 minutes. The third study presents the analysis of a questionnaire to 82 students of the initial level of Spanish language in the University of Macao, along with the analysis of interviews from 10 selected multilingual students about their linguistic background and how they experienced the semester. These interviews collected more information about the effectiveness of the Variation Theory in the semester in terms of in-class teaching and learning. From the triangulation of these three studies, some conclusions have been drawn about the advantages of using Variation Theory and multilingual teaching techniques for multilingual students, for the language teacher and ultimately also into the curricular design of foreign language teaching. In sum, that the linguistic background of students plays a major role in how they acquire a new language and, that applying Variation Theory techniques can be an immensely effective technique in a language classroom setting; suggesting that multilingual students will gain from being previously identified and placed in a separate class where these variation techniques were applied. Since this thesis focuses solely on an introductory language course, there is ground to explore this same approach on more advanced multilingual language learners

Dennis Zuev* The Belt and Road Initiative (BRI) has become the largest infrastructure program in history, and has become a symbol of growing significance of China and its power.