Your search

The increasing contribution of Generation Z (Gen Z) to Macao’s economy may be the driving force behind the recent changes in Macao’s consumption patterns. This dissertation analyzes how consumption patterns of Macao’s Gen Z differ from other generations. To investigate the types of goods and services consumed, the shopping modes, and the factors that influence the consumption decisions of different generations of Macao, this study conducts a survey to collect primary quantitative data from 296 Macao residents. This study found that the most Macao residents consumed 21%-60% of their income, showing a balance between consumption and saving. They spent most on food and non-alcoholic beverages, healthcare, and education. In terms of receiving information about new products, many Macao consumers learned from family and friends and social media, such as the Red Book and TikTok. Electronic payments have become increasingly popular, such as the local payment system, MPay. The t tests for statistically significant differences show that Gen Z was more likely to make online purchases when buying beauty products and electronic devices than other generations. Compared to other generations, Gen Z was more concerned with the level of fun of the brand, impacts on the environment, society, and local community of the product, personal preference and research, and the recommendations of online reviewers, influencers, and salesperson. Based on the findings of this study, businesses can develop up-to-date marketing strategies to introduce their products to different generations in Macao

Many sports events have been reopened since the recovery from the global Covid19 epidemic. As countries work toward the third sustainable development goal of good health and well-being, sports events have received increasing support and investments. This study focuses on the Xiamen Marathon, which had reached the platinum level of sustainable development and is a benchmark marathon race in China. To assess the factors that influence the brand image and behavior of consumers of the Xiamen Marathon, this dissertation references the conceptual models in previous studies and hypothesizes that experience, brand image, loyalty, satisfaction, motivation, organization, quality, and trust are the direct influencing factors of brand image and indirect determinants of word of mouth, sport, and behavioral intention. This study surveyed participants of the Xiamen Marathon in 2024 and collected data from a sample of 285 participants. All the respondents were local residents and over 90% were contestants. The largest proportions were 36-to-55-year-old, married, highly educated, and employed, earning monthly income between ¥5000 to ¥15000 and spending over ¥1000 on marathon equipment. IBM SPSS and Amos were used for the quantitative analysis based on structural equation modeling techniques, including reliability test, validity test, and hypothesis testing. The questionnaire quality was good, the scale data were suitable for factor analysis, and the questionnaire data fitted well. However, quality and trust were excluded due to low significance. The results show that experience, loyalty, satisfaction, motivation, and organization have significant and positive impacts on brand image, which in turn has significant and positive impacts word of mouth, sport, and behavioral intention. The results support the eight hypotheses of direct effects and the 15 hypotheses of intermediate effects

This study assesses Tesla's marketing strategies and their effectiveness in the Chinese market. Given Tesla's leading position in the global electric vehicle sector and the importance of the Chinese market, this study aims to analyze in-depth how Tesla has succeeded in China with its unique marketing tactics, and to suggest improvements to enhance its competitiveness. By utilizing analytical tools such as PEST, Porter's Five Forces Model, SWOT, and STP, this study comprehensively evaluates Tesla's marketing environment and thoroughly analyzes its marketing mix of products, prices, channels, promotions, etc., combined with consumer feedback and market research data. The study reveals that the key factors for Tesla's success include innovative design, unique branding, effective marketing strategies and digital marketing applications. Nevertheless, Tesla still needs to face the challenges of localization, pricing strategy, channel adjustment and promotion innovation. In order to maintain its leading position, Tesla should continue to innovate, strengthen its localization strategy, improve service quality, and adapt to policy changes. The optimization suggestions proposed in this study will help Tesla overcome challenges and achieve sustained growth, and they will also provide valuable references for other new energy vehicle companies

This dissertation provides an in-depth valuation assessment on NVIDIA Corporation which is a leading technology company known for its GPUs, study its financial results, strategic initiatives by SWOT Analysis, and access its market positioning in semiconductor industry by using PESTEL Analysis and Poter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the future prospects of NVIDIA, the study then utilizes several financial models, Enterprise Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted Economic Profit (DEP). The study presents NVIDIA is potentially overvalued

This study focuses on China's volatile organic compound treatment industry and deeply analyzes the current situation, challenges, and development trends of the volatile organic compound environmental protection industry. This study discusses technological advancements in reducing VOC emissions, environmental regulations' impact, and market demand changes. The market size, growth potential, and primary driving factors were analyzed by studying the business scope and competitive advantages of VOC management companies. Predict the company's operational status, investment return rate, and other related financial data through financial analysis. Finally, emphasis was placed on technological innovation, market positioning, and risk management while pointing out the industry's principal risks and response strategies. The research findings indicate that, in the context of increasing environmental awareness and policy support, China's VOC ecological protection industry has enormous growth potential. The company is expected to achieve significant success in both business and finance through technological innovation and market adaptation. The research and production of VOC environmental protection equipment is feasible

This research used a qualitative approach to explore the environmental, social, and governance (ESG) practices implemented by SME restaurants in Macau. In-depth interviews were conducted with eight (8) SME restaurant owners and managers to understand their ESG initiatives and their challenges. Key findings include: Environmental Initiatives: Many restaurants have adopted practices such as limiting plastic use, better food management, and organic waste recycling, often driven by government regulations rather than broader ESG considerations. Community Engagement and Social Responsibility: Social practices are less adopted, with some restaurants collaborating with charities, hiring individuals with disabilities, and donating food. However, most do not make monetary donations or engage in sponsorship activities due to financial concerns rather than a lack of consumer trust. Governance Initiatives: Restaurants have adopted electronic workflows, risk management practices, and stakeholder management approaches, including a flexible approach to employee management focused on operational efficiency rather than investor attraction. The findings indicate that for SME restaurants, the key drivers for ESG implementation are more focused on factors such as cost-savings and operational efficiency rather than broader considerations around investor interest or consumer trust. This study provides insights into how SME restaurants integrate ESG elements into their operations

As one of the world's leading technology companies, HP occupies an essential position in the printer and personal system markets. In order to analyze HP's current market value and predict its future financial performance, this thesis values HP by applying three models: EDCF, DEP, and APV. Based on the financial statement from 2019 to 2023, this thesis conducts a common size analysis of the financial data to facilitate the comparison between various indicators. HP's asset structure and profitability are analyzed and the company's beta is also tested. To analyze HP's position and environment in the technology industry, Dell Inc. will be analyzed as its main competitor. At the same time, the intrinsic value of HP is estimated based on the financial statements for the next ten years which is predicted. The valuation results are compared with HP's stock price at the end of 2023 to determine whether HP's stock price is overvalued or undervalued. In order to improve the accuracy of the valuation, sensitivity analysis is also used to evaluate the impact of variables such as internal factors and external market factors on the company's value. Studies have shown that HP's intrinsic value is greatly affected by the market risk premium. This thesis also uses SWOT and PESTEL to analyze the company's strengths, weaknesses and operating environment which will help to identify the company's competitiveness. It also helps to identify HP's potential opportunities and risks in technological innovation and market expansion. The impact of the macro-economy on HP's development is also analyzed. The results of this thesis provide a reference for investors and management, which helps to understand the market positioning and future development potential of HP and other technology companies. The limitations of the study are the subjectivity of data forecasts and the uncertainty of the market environment

Against the backdrop of escalating global climate change and China being the world’s largest carbon emitter, this study explores the impact of the carbon trading system on green finance in Chinese power sector. This study uses a quantitative research method, namely a difference-in-differences (DID) model, to investigate power companies that participated or had the potential to participate in carbon trading in 2019 and 2022. The key finding is that companies that participated in carbon trading had significantly higher green finance than those that did not participate, indicating that the carbon trading system has a positive impact on promoting green finance. However, the impact does not significantly intensify after the national carbon trading scheme was implemented in mid-2021. The green finance of listed companies and state-owned enterprises were less affected by carbon trading, possibly because these companies rely on alternative financing options and government financial support. Due to the findings, this study recommends that policy makers should strengthen the promotion of the carbon trading scheme and provide more support for non-listed companies and non-state-owned enterprises. At the same time, the companies should actively participate in the carbon market to take advantage of the industrial policies to enhance green finance, and ultimately promote environmental protection and their own sustainable development

In today's rapidly changing and fiercely competitive environment, talents are the key factor for a company's success and success, and a good strategy for retaining talents is how to use effective management measures to grasp employees' focus, vitality and service on work enthusiasm can generate dedication and loyalty to the enterprise, making the enterprise more consolidated and sustainable. Previous studies have shown that human resource management measures can increase employee contribution. Therefore, this study takes the important role of human resource management as an intermediary to explore how the human resource management of Macau's hospitality industry is affected by the COVID-19 pandemic and the changes in post-pandemic human resource management. At the same time, the company's commitment to its employees after the outbreak is further analyzed for the success of the solutions made by the human resource management of the hospitality industry in Macau. The research results are expected to be used as a reference for leaders or managers in the hospitality industry when an unexpected pandemic occurs, by enhancing and improving human resource management. The qualitative research method was adopted, and in-depth interviews were conducted with hotel employees. The key findings of this research were that there are five factors affecting human resource management post-pandemic in the hospitality industry. More importantly, we found that Macau’s hospitality industry needs to transform in the future, which will also have a key impact on human resources management

As international tourism continues to flourish and airlines are eager to expand their fleets, the demand for civil aircraft has continues to grow in the global market. The market has been a duopolistic one, shared by Boeing and Airbus. However, the recent entry of the Chinese company, Comac, had the potential to turn it into a triopoly within certain segment of the product line. This observation motivates the research objective to analyze the impact of Comac's entry on the production strategies of the incumbents. Specifically, this dissertation studies the impact on each firm’s allocation of production capacity toward different civil aircraft in the product line in response to how Comac’s entry, which can also impact the effects of capacity increase and market expansion on the product line rivalry. This dissertation is based on a multi-product, oligopolistic model of Boeing and Airbus. To provide insights on the strategy and behavior of each firm in the evolving competitive environment, this dissertation solves and extends the mathematical model to incorporate Comac as the entrant and compares model results with data of orders and deliveries of the three companies in the past 15 years. This model finds that when Comac's C919, a relatively small plane, enters the global civil aircraft market, Boeing and Airbus will increase the production of their small planes and decrease the production of the relatively large planes under the production capacity constraints. If the production capacity increases, both Boeing and Airbus will produce more planes, but will allocate more additional capacity to large planes than to small planes compared to the duopolistic competitive environment. When the market demand increases, despite the entry of the C919, Boeing and Airbus iv will continue to increase the production of both large and small planes, but the response is greater to an increase of demand for large planes than that for small planes. The orders and deliveries data provide some but insufficient support for the model predictions. As the market participation of Comac continues to grow, future researchers can re-assess the models’ propositions with more available data

The global food industry generates substantial waste, posing significant environmental, economic, and social challenges. This dissertation explores circular business strategies for food waste management, aiming to develop an efficient model that integrates circular economy principles and innovative technologies. Key research questions include: What are current food waste management practices? How can circular economy principles reduce food waste effectively? What role can technology play in improving these systems? The study also examines barriers to implementation and identifies gaps in existing literature. The methodology involves a comprehensive literature review, case studies, and the development of a detailed mathematical model. The literature review covers circular economy concepts, current food waste treatment technologies, machine learning and Al applications in waste management. Case studies from various countries provide insights into regulatory frameworks and innovative solutions. Central to this research is the mathematical modelling of food waste management systems. The model employs Hamiltonian and/or Lagrangian formulations to optimise waste transportation and processing. This approach allows for the simulation of various scenarios, helping to identify the most efficient pathways for food waste reduction and resource recovery. The model also incorporates phase transitions better to understand the dynamics of waste generation and treatment processes. Phase transitions mark changes on tendencies and in this case they help us to evaluate the viability of the construction of a fast track for the transportation of food waste in any city. Results indicate that adopting circular economy principles in food waste management is feasible and beneficial. Effective strategies include bioplastics, insectutilisation, and machine learning models for waste prediction and management. The developed mathematical model suggests efficient waste transportation through a coupled network approach, ensuring rapid and effective waste evacuation. The research highlights the importance of technological integration and cross-sector collaboration for sustainable food waste management. It also stresses the need for robust regulatory frameworks and consumer education to drive behavioural changes and support circular practices

China leads in global automobile production and sales, but fuel vehicle usage causes energy crisis and pollution. Electric vehicles, as energy-saving and environmentally friendly transportation, can alleviate urban ecological pressure and reduce dependence on non-renewable energy. Development of electric vehicles is thus prioritized. However, the current electric vehicle market is immature and faces slow growth due to various constraints. Despite state policies, market performance lags, and consumer acceptance is low, leading to a mismatch between praise and sales. Therefore, exploring factors influencing consumer demand and purchase intention for electric vehicles is crucial. This paper focuses on consumer perceived value to study factors affecting second-hand electric vehicle resale value, offering practical relevance and value. Consumer behavior theory suggests that consumers' purchase decisions hinge on their perception of a product. Consumer perception involves a subjective, overall evaluation of a product or service based on usage purposes and needs, and an analysis of relevant information from various channels. For used electric vehicles, perception includes understanding of appearance, function, cost, and performance.This study aims to analyze factors affecting the resale value of used EVs and explore consumers' perception of this value. Guided by consumer perception, the study conducted a literature review-based comprehensive analysis and qualitative exploration of used EV resale value. The findings reveal that price, battery performance, endurance, environmental protection, and safety significantly impact the resale value of used EVs. Finally, combined with the research conclusions of this paper, management suggestions are put forward, and countermeasures are summarized from the two levels of government and second-hand electric vehicle marketing enterprises

With the rapid development of digital media, internet celebrity live streaming has become a key factor in influencing the consumer decision-making of adolescents, presenting unique regional characteristics in different socio-cultural and economic contexts. This study investigates the differences in consumption habits among adolescents in Macau and Mainland China and their impact on the innovation and reform of the commercial model of internet celebrity live streaming. The methodology employs a questionnaire survey and data analysis to systematically compare the consumption behavior of adolescents in Macao and mainland China, collecting live streaming consumption habits of adolescents in both regions. Statistical methods are used to compare and analyze the consumption patterns within the regions. The analysis indicates that influencers, as internet celebrities with a large number of fans on social media, have a significant impact on adolescents' consumption decisions through their recommendations and evaluations. Firstly, the convenience and diversity of e-commerce platforms provide adolescents with a wealth of consumption choices, such as characteristics and usage effects of products. Secondly, the recommendations and evaluations of influencers have become an important reference for adolescents' consumption. Results show that adolescents in Macau tend to seek entertainment and interaction in their consumption of internet celebrity live streaming, whereas those in Mainland China place greater emphasis on the practicality of the live streaming content and the cost-effectiveness of the products. Moreover, the study reveals the roles of socio-cultural and economic levels in the differences in consumption between the two regions. Based on these insights, it is recommended that live streaming platforms should advance the innovation and reform of their business models to cater to different market characteristics—such as optimizing content recommendation algorithms, enhancing interactive elements, and improving the integration of e-commerce features, thereby promoting business sustainability and economic benefits

In the wave of digital transformation, Chinese banks have taken digital and scenario-based finance as primary strategic goals. The goal is to revolutionize the mobile banking experience and encourage frequent use of mobile banking services. However, assessing customer satisfaction with the various financial and contextual services mobile banking provides is crucial. The main objective of this study is to propose a model based on users' perception of financial usage in mobile banking scenarios and how the development of mobile banking finance and scenarios affects users' choice motivations. The study examined the interview records of 12 mobile banking users through qualitative in-depth interviews and utilized Nvivo qualitative analysis software to analyze the interview content. Through repeated thinking, sorting, and differentiating the data, nine core coding categories were formed. The coding was further refined and deepened to include Financial professionalism, Security, Marketing Stimulation, Innovative Products, Use Experience, Strong Relationship, Trust, Perceived usefulness, and Willingness to use. Based on these categories, a theoretical model of user willingness in the financial scenario of mobile banking has been proposed by referring to the optimized TAM model. The results may provide support to the banking industry in Macau in understanding customers' needs and fostering the positive development of mobile finance and the scene field in Macau

The emergence of blockchain technology in 2008 marked a significant milestone in the evolution of digital currencies, paving the way for the emergence of cryptocurrencies such as Bitcoin. Since then, blockchain has undergone four generations of development, expanding its applications across various sectors. In particular, the integration of blockchain into accounting and auditing practices has garnered significant attention due to its potential to transform traditional methods. However, there's a lack of clear understanding of how blockchain impacts traditional auditing practices and finance recordkeeping and the implications for audit quality. Significant challenges and uncertainties hinder its widespread adoption, including technical hurdles, regulatory complexities, and practical barriers. This dissertation aims to determine the transformative impact of blockchain technology on auditing practices and finance recordkeeping. In order to fully understand the impact of blockchain on auditing practices and finance recordkeeping, the dissertation utilizes a mixed sequential research approach that is divided into three phases. The first approach involves gathering qualitative data through interviews with blockchain experts. The second approach involves collecting secondary qualitative data through a systematic literature review to determine the changes that blockchain has brought to traditional auditing practices and finance recordkeeping. This is followed by a bibliometric analysis to identify current trends in blockchain research related to auditing practices and finance recordkeeping. The third approach involves gathering data through an online-focused survey distributed to finance and other industry professionals to determine the challenges organizations face in implementing blockchain technology in auditing practices and finance recordkeeping. Additionally, in phase three, case studies will be conducted based on the survey responses to examine the hindrances and challenges faced by organizations in implementing blockchain and its impact on auditing practices in different regions and among different demographic groups. As the findings indicate, Integrating blockchain technology into accounting and auditing practices can bring about significant improvements in transparency, efficiency, and fraud prevention. However, there are several challenges that must be overcome for successful implementation, such as technical difficulties, regulatory uncertainties, and privacy concerns. To overcome these hurdles, it is necessary to establish clear regulatory frameworks and innovative solutions. Although smart contracts offer automation, they also pose security risks that need to be addressed. Despite these challenges, blockchain has the potential to revolutionize auditing by enabling real-time auditing and enhancing integrity verification. To ensure audit quality, auditors must adapt to new responsibilities and stay up-to-date with emerging trends. Collaboration among stakeholders and continuous education and training programs are key to driving the successful adoption of blockchain technology

Disney is a leading global cross-media entertainment giant. With its diversified business model, Disney has achieved significant success in film production, television programs, theme park and resort operations, product sales, and media networks. Disney not only has strong capabilities in content creation but also excels in distribution channels and platform construction. By continuously expanding its direct streaming services to consumers, such as Disney+, Disney is adapting to the changes in the digital age and further consolidating its leadership position in the global entertainment market. Nevertheless, Disney still faces many challenges, including rising copyright costs, threats from emerging competitors, the impact of global political and economic uncertainty, and addressing the long-term impact of the COVID-19 pandemic. Therefore, an analysis of Disney's financial position considering these internal and external factors will help assess the company's intrinsic value and its future position. Based on the above background, this thesis aims to provide in-depth insights into the current financial situation and future development prospects of Disney Company through detailed financial analysis

To evaluate 3M's intrinsic value and compare the calculated results with the stock market price as of 31 December 2022. To study 3M's future operating strategies and the internal and external factors that may impact the Company's operations

This study aims to investigate the difficulties and challenges faced by sports agents in the development of Macao, as well as the feasibility of the emergence of this industry in Macao. Since there is a lack of research on sports agents and related sectors in Macao, this study analyses the current environment of Macao's sports industry and tries to explore the development of sports tourism projects in Macao as an industrial upgrading and transformation and to promote the emergence of sports agents as a breakthrough, which will help Macao find a better way of development to become a world center of tourism and leisure, in the context of the diversification of the ""1+4"" industries. This study also aims to contribute to developing sports tourism in Macao. This study also provides modest suggestions for the professionalization of sports and the commercialization of the sports market in Macao, as well as for the future personal development of Macao's athletes and the sustainable development of the sports industry. This study adopts a qualitative research approach, starting with a basic introduction to sports agents, the origin and development of sports agents, and the definition of the concepts, and then further insights into the current development status, constraints, and future outlook of sports agents in Macao through industry experiences. The study sought out ten local sports industry practitioners in Macao for in-depth interviews. By analyzing and summarising the data, the study proposes meaningful recommendations for the sustainable development of the sports agent industry in Macao. Overall, the study found that the development of sports agents in Macao is still early. With the improvement of the talent admission system in Macao, society will pay more attention to the development of the sports industry, and the profession of sports agent will be nurtured in the context of a developed sports environment. However, the lack of professional athletes and large-scale sports events in Macao and the lack of innovative thinking of the General Sports Association in cultivating sports talents will limit the emergence of sports agents to a certain extent

A world-class retailer, Walmart Inc. (WMT) operates in multiple formats, including physical and online stores. Walmart began operations in 1962 and currently owns 10,616 merchandise units around the world. Most of Walmart's revenue comes from the United States segment, 17% from the Walmart International segment, and 14% from the Sam's Club segment. Walmart offers many products, such as groceries, consumables, general merchandise, and health products. With its marketing strategy of low-cost products, Walmart has successfully navigated through economic prosperity and recessions in different periods. However, there is still intense competition in the retail industry, so we will analyze the company's internal factors across the economic climate and external factors and see how the company positioned itself to adapt to the trends in the industry to achieve the current intrinsic value. Three valuation models have been completed to determine Walmart’s intrinsic value. We will then compare that figure with WMT's stock price at the end of fiscal year 2022, which will benefit investors by providing valuable reference information