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With the comprehensive opening of the global economy, the intensification of market competition and the increasingly prominent value of human resources, all trades and professions are facing unprecedented challenges. In order to remain competitive in the market, human resource management plays an increasingly important role. As an important part of human resource management, enterprise performance management can be used as a key tool to drive the release of employees' potential, which has attracted more and more attention from enterprises. More and more performance management-related systems have been introduced into enterprises. However, in the system introduction and implementation process, there are different degrees of problems, such as ""mechanically copied"" and ""process"". Therefore, according to the specific situation of different enterprises, it is necessary to formulate the corresponding performance management system to maximize the role of motivating employees. This paper explores enterprise performance management's influence on the employee incentive effect. The implementation of enterprise performance management and its influence on employee incentive are analyzed through the literature review, case analysis and empirical analysis. Research has found that effective enterprise performance management can significantly improve the work enthusiasm and satisfaction of employees, thus enhancing the overall performance of enterprises and promoting all-round development. At the same time, this paper also discusses the key factors affecting the incentive effect of enterprise performance management, and puts forward the corresponding optimization suggestions

Many sports events have been reopened since the recovery from the global Covid19 epidemic. As countries work toward the third sustainable development goal of good health and well-being, sports events have received increasing support and investments. This study focuses on the Xiamen Marathon, which had reached the platinum level of sustainable development and is a benchmark marathon race in China. To assess the factors that influence the brand image and behavior of consumers of the Xiamen Marathon, this dissertation references the conceptual models in previous studies and hypothesizes that experience, brand image, loyalty, satisfaction, motivation, organization, quality, and trust are the direct influencing factors of brand image and indirect determinants of word of mouth, sport, and behavioral intention. This study surveyed participants of the Xiamen Marathon in 2024 and collected data from a sample of 285 participants. All the respondents were local residents and over 90% were contestants. The largest proportions were 36-to-55-year-old, married, highly educated, and employed, earning monthly income between ¥5000 to ¥15000 and spending over ¥1000 on marathon equipment. IBM SPSS and Amos were used for the quantitative analysis based on structural equation modeling techniques, including reliability test, validity test, and hypothesis testing. The questionnaire quality was good, the scale data were suitable for factor analysis, and the questionnaire data fitted well. However, quality and trust were excluded due to low significance. The results show that experience, loyalty, satisfaction, motivation, and organization have significant and positive impacts on brand image, which in turn has significant and positive impacts word of mouth, sport, and behavioral intention. The results support the eight hypotheses of direct effects and the 15 hypotheses of intermediate effects

Against the backdrop of escalating global climate change and China being the world’s largest carbon emitter, this study explores the impact of the carbon trading system on green finance in Chinese power sector. This study uses a quantitative research method, namely a difference-in-differences (DID) model, to investigate power companies that participated or had the potential to participate in carbon trading in 2019 and 2022. The key finding is that companies that participated in carbon trading had significantly higher green finance than those that did not participate, indicating that the carbon trading system has a positive impact on promoting green finance. However, the impact does not significantly intensify after the national carbon trading scheme was implemented in mid-2021. The green finance of listed companies and state-owned enterprises were less affected by carbon trading, possibly because these companies rely on alternative financing options and government financial support. Due to the findings, this study recommends that policy makers should strengthen the promotion of the carbon trading scheme and provide more support for non-listed companies and non-state-owned enterprises. At the same time, the companies should actively participate in the carbon market to take advantage of the industrial policies to enhance green finance, and ultimately promote environmental protection and their own sustainable development

This paper selects Noble Fitness Club in Zhongshan as a research object, adopting a qualitative method and conducting in-depth interviews with its members to determine what factors affect customers’ choice of a fitness club. This study is important because it enriches the theoretical guidance framework of the fitness market. Moreover, it helps partitioners from the fitness industry realize what factors directly impact customer satisfaction, providing recommendations for them to foster sustainable development. In-depth interviewing is the primary method for data collection. And, the thematic content analysis (TCA) approach is used to analyze the data derived from interview transcripts. Existing research identified eight factors affecting customers’ choice of a fitness club. However, the author discovered three additional factors that also significantly influenced their selection of a fitness club: geographical location, group courses, and fitness atmosphere. The fitness industry has an issue of product homogenization. Attracting more customers while retaining existing members is a challenge many fitness clubs face nowadays. Therefore, operators should avoid engaging in a price war, reducing the profit margin to attract more customers at the expense of sacrificing service quality. Instead, they should prioritize customers’ practical needs and make the best effort to meet their expectations

China’s economy has entered a critical period of structural adjustment. The developing green industries and the transforming traditional industries have increasing demand for finance, making ""green finance"" increasingly essential. While China's green finance is in the development stage, some newly developed zones serve as pilots for the launch of green financial products. An example is Tongzhou District of Beijing, which aims to expand Beijing’s space, promote the coordinated development of Beijing-Tianjin-Hebei, and explore the optimal development mode of the densely populated economic areas. This thesis aims to study consumer acceptance of green financial technology (fintech) in the case of Tongzhou District. This thesis extended the commonly applied theoretical model for the problem of study, the Energy Augmented Technology Acceptance Model (EA-TAM), to analyze the impacts of perceived usefulness, perceived ease of use, attitude toward use, intention, usage intention, environmental awareness, and green knowledge on the acceptance of green fintech in Tongzhou District. The survey collected 403 valid responses from people that had been active in Tongzhou District. The quantitative analysis is based on structural equation modeling techniques, including reliability analysis, validity analysis, standard method deviation test, and hypothesis testing. The analytical results show that all the hypothesized factors are significant. In addition, the sample is divided into different gender groups and education groups, so that the impacts of the socio-demographic characteristics can be explored. Males’ environmental awareness and green knowledge are insignificant in determining their acceptance of green fintech. The low-educated group’s acceptance of green fintech does not significantly depend on environmental awareness and perceived usefulness

Teacher turnover is a global issue that has not received much research attention in Macau despite studies indicating that teachers in the region experience high levels of stress and burnout. Given that private school teachers account for a significant proportion (88.6%) of the non-tertiary education system in Macau, this qualitative study focused on this specific group who voluntarily resigned from their positions. Through in-depth interviews with 13 former teachers from different kindergartens, primary, and secondary schools, the research identified 50 reasons categorized into 15 factors under three categories. Although schoolrelated factors account for the most, personal reasons were found to be the primary driver. The findings of the study highlight the complex nature of teacher turnover which can be attributed to both single and multiple factors, in both direct and indirect forms. The factors could also interplay in both unidirectional and mutual relationships. A conceptual framework for teacher turnover in Macau was developed to address the 15 contributing factors and the complex interplay of these factors. This study could fill the gap in the literature and serve as a valuable resource for policymakers and school leaders seeking to reduce teacher attrition rates in the region

Online shopping in Macau has developed rapidly in recent years. And the success of Taobao is significantly hard to not notice. Its’ sales are breaking the record every year. However, there are a lot of negative comments towards Taobao. Various researches and data have shown that live-streaming is one of the biggest contributions towards Taobao’s sales and record breaking. This research aims to investigate deeply to understand how Taobao counters those issues and the role of live-streaming in relation to it. Based on a review of the literature in the relevant areas , qualitative methodology is adopted after thorough considerations. A small sample size of 10 were selected to conduct semi-structured in-depth interviews and the participants agreed to respond to answer the original interview questions and the follow-up questions. Analysis of the responses demonstrated e-customer service is the most influential variable towards repurchase intention. Live-streaming strategy can effectively and directly reduce constomer’s uncertainty of products and increase the efficiency of responsiveness. And product uncertainty and responsiveness speed are variables that impact purchase intention. The result demonstrated live-streaming's effectiveness in combating multiple negative aspects of Taobao and strengthening the positive aspects. On this basis, live-streaming is an impactful method to combat Taobao. In addition, e-service in terms of sufficiency of the staff’s communication skill have been found important towards customer’s satisfaction. A gap related to such an issue has been recommended in the further research recommendations along with other factors or sample groups, which are needed to explore deeply in the future

Technology is an essential and valuable tool nowadays. New technology and innovations are introduced to the public day by day. Metaverse will be a new trend, as the Macau government has been trying to promote this technology since the COVID-19 pandemic is still here. Before this technology goes deeply to the public, this paper attempts to examine the consumer’s perspective of Metaverse and understand the cognition of Macau people about Metaverse. And bring out what factors and conditions will make them accept this technology. A qualitative research method will address the questions and problem to understand consumer perspectives towards this technology. Entrepreneurs, managers, and professionals will be invited to take part in this research. Ten interviews will be carried out in this research for data analysis, which may provide a board overview of this technology in Macau and give recommendations to local entrepreneurs. In conclusion, consumers think it is still not a well-developed technology and is not globally used at this stage. In contrast, if this technology is ready-to-use, it will be a helpful assistant in their businesses. They expect the metaverse to be fully developed in ten or more years

Due to the expansion of the Internet and advancements in technology, e-commerce has been frequently and widely used nowadays. The popularity of online shopping continues to develop and become increasingly common, yet, the concept of impulsive buying has consistently drawn significant attention over the years. In order to fit into the current shopping trend, recognizing the needs and wants of online shoppers as well as providing appropriate approaches are essential tasks for companies to achieve. The question of how to attract consumers to make purchases has been a concern for a long time, and in fact, it is necessary to explore consumers’ online purchase decisions in relation to their impulse buying behavior. In accordance with current academic knowledge, the main objective of this study is to investigate factors that influence consumers' online impulsive buying behavior based on external stimuli (such as sales promotions and websites characteristics) and the elements of marketing mix strategy (product, price, place, and promotion). According to the analysis, the promotion strategy has been identified as the most significant influence on consumers’ decision to make an online impulsive purchase. Therefore, the findings from this study are beneficial for companies and marketers to build a framework in order to develop suitable and effective strategies in order to encourage and stimulate consumers' desire for purchases. Furthermore, the research applies the qualitative methodology by conducting semi-structured interviews with 11 consumers who have previously experienced an online impulse buying

This thesis mainly discusses and compares the human rights situation and the problems in China, the USA and the UK. Also, the thesis will give the solution of how to make the world's human rights situation more fairly. Because we sometimes listen to these countries use cruel ways to suppress the opponents from the news. So I think this will be very suitable for understanding the current human rights situation, problems and movements in these countries. This thesis mainly uses the secondary data analysis method to collect and analyse the data. After analysing the data, three main issues affecting human rights were identified. These issues are race, religion, and network privacy. Other important factors still influence human rights, but this dissertation focused on the three issues identified. Finally, I will give two to three recommendations to practice human rights more fairly. Although the step will be very small, we can greatly improve the fair human rights in the future

"Macau's rapid economic development in recent decades and relatively low usage of public transportation have put considerable pressure on the city's carrying capacity. Improving the transportation system has been a major policy goal of Macau's urban planners. To deepen the understanding of the perspectives of local road users, this dissertation's main research question is: what factors determine the satisfaction of local road users of Macau? After collecting responses using an online questionnaire, quantitative research methods were adopted to analyze travel patterns, satisfaction toward different road usage dimensions, and sociodemographic characteristics of local residents. 145 responses were collected and quota samples were generated to match the distribution of each sociodemographic feature of the population. Most respondents used private vehicles to travel during peak hours on weekdays for work or for school and to travel during the entire afternoon and evening on weekends for shopping necessities and for leisure. The most traveled districts were Baixa de Taipa, Costa & Ouvidor Arriaga, and Baixa de Macau. It was found that the mean overall satisfaction score inclined to the dissatisfaction side (below 3). Only clarity of traffic lights and number of road signs (measuring infrastructure) and temperature and price of fares (measuring public transportation) had mean satisfaction scores that were significantly higher than 3, indicating higher satisfactions. Meaningful hypotheses regarding the differences of different road user groups were set out, then Kruskal-Wallis ANOVA tests and Mann-Whitney U tests were run. The significant findings were such that the elderly aged 65 or above were less satisfied and the unemployed were more satisfied with road usage. The better educated were more satisfied with the environment, and the unemployed were more satisfied with the public transportation. Drivers were less satisfied with transportation costs, and peakhour road users were less satisfied with the infrastructure. The Spearman correlation analyses found that infrastructure had moderately positive correlation with facilities and with travel safety. Based on the findings and their policy implications, policy suggestions could be made. The policies suggested in this study should have favorable short-term and long-term effects on more than one road usage aspects."

Examining consumer perceptions of scent marketing in Macau's retail setting is the goal of this study. The study focuses on the following two primary uses of scent marketing in retail environments: subliminal application and application as a component of branding strategy. Qualitative research methodology is used. A total of ten consumer interviews produced the data. The findings show that consumers are in favor of scent marketing's use in retail settings. The use of scent marketing as a tool for establishing brands is preferred, and consumers find this approach to scent marketing to be more acceptable than its subliminal application. Although consumers believe that other factors, such as price, are typically more significant than scent when making purchases, the use of subliminal scents was not always evaluated negatively. Unless occasionally when making an unplanned purchase, consumers do not think that a subliminal scent can significantly impact their purchasing behavior

The world we live in today is constantly changing, with new technologies and innovations being introduced all the time. Through the continuation and innovation of Chinese medicine theories, scientific research methods, and progress, Traditional Chinese Medicine continues to evolve and develop more innovative Modern Chinese Medicine. In this research, Molecular Chinese Medicine is studied as a new form of Chinese medicine, intended to provide a more pleasant and safe experience for consumers. Thus, the objective of this study is to identify both positive and negative perceptions that contribute to the adoption of innovative technologies and their related products. In order to reach this goal, a robust value-based theoretical model is used. To examine behavioural intentions to adopt Molecular Chinese Medicine (MCM) in Macau, this study combines quantitative and qualitative methods. Thus, a Value-based Acceptance Model (VAM) was used to determine Macau citizens' attitudes towards Molecular Chinese Medicine, including their perceptions of its usefulness, enjoyment, technicality, and perceived fee, in relation to the perceived value of the product, which may ultimately determine adoption intentions. Structural Equation Modeling (SEM) was used to process a sample of 194 Macau residents. The data analysis supported our model's explanatory and predictive power and helped describe the characteristics of the local population. Our results provide insight into the acceptance of innovative products that may be useful in designing more accurate strategies and facilitating the introduction of MCM to Macau and similar markets. It was found that low perceived fees demonstrated a relatively strong positive correlation with potential users' perceived value, whereas usefulness and enjoyment showed a medium-strong positive correlation. Also, a strong positive correlation was found between potential consumers' perception of the value of Molecular Chinese Medicine and their intention to adopt it

Human emotions can be meticulously associated with decision-making, and emotion can generate behaviours. Due to the fact that it could be bias and exhaustively complex to examine how human beings make choices, important groups of study in finance are stock traders and non-traders. The objective of this work is to analyze the connection between emotions and the decision-making process of investors and non-investors to understand how emotional arousal might dictate the process of deciding policy. As facial expressions are fleeting, neuroscience tools such as AFFDEX (Real-Time Facial Expression Analysis), Eye-Tracking, and GSR (galvanic skin response) were adopted to facilitate the experiment and its accompanying analysis process. Thirty-seven participants attended the study, ranging from 18 to 72 years old; the distribution of investors and non-investors was twenty-four and thirteen, respectively. The experiment initially disclosed a thought-provoking result between the two groups under the certainty and risk-seeking prospect theory; there were more risk-takers among non-investors at 75%, while investors were inclined toward certainty at 79.17%. The implication could be that the non-investing individuals were less complex in thought and therefore pursued higher returns besides a high probability of losing the game. In addition, the automatic emotion classification system indicates that when non-investors confronted a stock trending chart beyond their acquaintance or knowledge, they were psychologically exposed to fear, anger, sadness, and surprise. Investors, on the contrary, were detected with disgust, joy, contempt, engagement, sadness, and surprise, where sadness and surprise overlapped in both parties. Under time pressure conditions, 54.05% of investors or non-investors tend to make decisions after the peak(s) of emotional arousal. Variations were found in the deciding points of the slopes: 2.70% were decided right after the peak(s), 37.84% waited until the emotions turned stable, and 13.51% were determined as the emotional indicators started to slide downwards. Several combinations of emotional responses were associated with decisions. For example, negative emotions could induce passive decision-making, in this case, to sell the stock; nevertheless, it was also examined that as the slope slipped downwards to a particular horizontal point, the individuals became more optimistic and selected the "BUY" option. The support of physiological monitoring tools makes it possible to capture the individuals' responses and discover the science of decision-making. Future works may consider expanding the study to more significant demographic populations for further discoveries

Employees in the hospitality industry, in particular, face difficult conditions such as overwork, job security, understaffing, and work-life imbalance in today's fast-paced society. Because of that, employees in the hospitality industry experience high levels of occupational stress. Severe conditions of occupational stress may not only lead to health issues for the employee but also affect their work performance. In order to get a better grasp of how occupational stress affects the employees in the hospitality industry in Macau, the research questions are: 1) What are the sources of stress in the Macau hospitality industry? 2) How does the COVID-19 pandemic change the perception of occupational stress among employees in the Macau hospitality industry? How do the companies help the employees in the Macau hospitality industry cope with occupational stress? have been formulated. Semi-structured interviews were conducted with eleven participants working in the hospitality industry, with a median age of 39 years and a median range of 13 years. Based on these interviews, participants expressed their perceptions of occupational stress under the categories of distress and eustress, while coding schemes were applied to all semi-structured interviews. The results on distress showed that reactions from employees and their working conditions, in particular, were the two most important determinants of occupational stress, while motivation helped people grow and develop their confidence. For the changes in occupational stress due to the pandemic, mental reactions from employees were the most significant determinant of occupational stress in the Macau hospitality industry during the changes brought about by the pandemic in these years, closely followed by employee job insecurity. In order to cope with occupational stress, employees should take responsibility for coping with their stress, but employers also have a role to play in this process, like providing good communications and proactive assistance to the employees. Finally, employees' responses were described as more negative as a result of their experience. Further research could focus on more methods for employees to cope with occupational stress in both physical and mental ways

This paper analyses the valuation of McDonald's Corporation (MCD) as of December 31, 2021. An estimate of the Company's intrinsic value will also be provided. In addition, the internal company factors and external market conditions influencing company valuations and share prices will be discussed. The study has two main objectives: Determine the intrinsic value of McDonald's common stock as of December 31, 2021, and compare it to the actual stock market price on the same date. An assessment of the stock’s market price should represent the Company's true value on that day. Research can then verify whether it was overvalued or undervalued on that day. Identify internal company factors and external market environment factors that affect the Company's operations. This information will be used to gain a deeper understanding of the sensitivity analysis results. Possible scenarios will be discussed to reflect how these factors stimulate macroeconomic, industry, and business developments, as well as the strategic responses of industry players or competitors. McDonald's possible strategic responses to these scenarios will also be assessed. In this paper, a combination of qualitative and quantitative research methods will be employed. Data collection and analyses in Chapters 2 to 5 will use a qualitative approach, which includes data related to McDonald's, industry, and economic analyses. Chapters 5 to 8 will apply qualitative and quantitative data collection and analysis methods. Data will be collected from McDonald's annual report for the fiscal year from December 2017 to December 2021

This dissertation focused on the consumers’ consumption behavior in Macau flower retailers. It revealed what factors affect consumers’ choice of flower shops during purchase. Also, what contributes to the customers’ loyalty towards a flower retailer by having interviews with the female target groups aged between 20 to 50 who work in the office. This study is important to the flower business owner because the result can allow them to understand the thoughts and feelings of their consumer. By interviewing 11 heavy users of floral products with 16 questions based on the five consumption values, we can communicate with the consumers directly and learn the reasons behind their purchasing behavior. Questions have been divided into 5 consumption values according to the previous research by (Sheth, Newman, & Gros, 1991), including functional, conditional, social, emotional, and epistemic values. The research has collected data on how and at what level these values may affect consumer consumption choices individually. The finding part analyzed the reason why those values affect consumers’ choices. Most of the interviewees stated that service is the most important compared to quality because the owner should be enthusiastic to provide product information and understand the consumer very well to impress and retain them with good personal service

"The purpose of the research aimed to explore the challenges and future possiblities of ways of promoting elderly social participation in Macau. As lack of related research has been conduted in Macau, this community services and government policies and to provide suggestions for improving the direction of sustainable development and future possible research topics in this area. The research adopts a qualitative and phenomenological approach to explore the current situations, difficulties and ideas through the industry experience and insights. Nine in-depth interviews with 9 representatives of elderly social service providers subsidised by Macau SAR Government from late April to July 2022 in Macau. The content analysis using open coding to collect inductive data. Throughout themetic analysis identified by four levels: individials, community and social services, governmental policies and infrastructures. Overall, the study found that the autonomy trend of future social participation of the elderly in Macao is enhanced by education and self-health concerns and they are more independent, but the participation of male elders and female elders is unbalanced. Social service providers for the elderly provide a large number of repetitive services and are too passive and dependent on government policies andsupport, resulting in a lack of innovative thinking. The infrastructure design promoted by the government does not consider the continuous health and activity development of the elderly. This study looks at the ability of the elderly in Macau to continue to develop their strengths in the future, and suggests the need to strengthen individual retirement life planning and development for the elderly, personal health monitoring improvement, diversification of social services, elderly-led community programs, private social enterprise capital, and elderly volunteering The urgency of the number of elderly people, more practical and effective elderly inclusive urban planning."

This study analyzed Tencent Holdings Limited’s internal and external factors and future strategies, forecasted the financial statements of the Company for the next ten years, and measured the intrinsic value of the Company on December 31, 2021 and compared it with the stock market price on the same date. The share price’s sensitivity analysis was also conducted to understand the Company's capital structure and profitability, and the sensitivity analysis can be used to reflect the impact of these factors and strategies on the future share price, which can have a high impact on investors' future investment decisions. This study also used the SWOT Analysis and Michael Porter's Five Forces Analysis to analyze the Company's strengths, weaknesses, opportunities and threats and the Five Competitive Forces that shape the technology industry to evaluate the Company's external and internal environment and enrich the management with a more intuitive analysis leading to recommendations