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The concept of Soundscape was initially proposed to study the relationship between humans and their sonic environment. It has gathered momentum from academia to environmentalists and policymakers throughout the years. The study and characterisation of Soundscapes can be complex as it tries to take a holistic and qualitative approach rather than simply quantifying sound pressure levels. This paper introduces a comprehensive Soundscape study process in an ongoing research project in Macao (China), a small territory (32.9 km2) and one of the most densely populated areas in the world. The paper seeks to show a first version of a technical solution to systematically capture the local soundscape, analyse it, classify it, and ultimately deliver a dataset library and the intangible qualities of the environmental sound. This implementation, including technical documentation, code, and sound library with strong labelling, is presented under an open-source license to encourage future collaborative research. Finally, the paper offers suggestions on further developing the apparatus to reach a systematic and near real-time soundscape analysis with the development of a machine learning system.
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Research in ubiquitous networked music systems has unveiled the potential of behavioural-driven interaction interfaces as an effective model to cope with network communication delays in remote musical performances. Most of the techniques developed under these premises are based on digital music interfaces implemented on laptop computers or tablet devices, where a certain degree of gestural control comes as an added dimension. The purpose of this paper is to present an implementation of such type of interfaces in the form of a physical tangible musical instrument, contemplating multiple expressive possibilities. This is viable at the current stage of technological development thanks to leveraging 3D printing and laser cutting technologies for effective prototyping and testing of such a device. The paper seeks to demonstrate that this approach opens a wide range of possibilities for creating musical instruments with versatility and expressiveness beyond what is usually accomplished in traditional instruments. This implementation, entitled “Radial String Chimes,” is presented with its advantages, the challenges it faces, and the methods used to create it. Finally, the paper will offer suggestions for further developing such an instrument to unlock its potential.
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This review article is among the first to examine the new junket regulations in the Macau gaming industry. Particular emphasis is on the legal and regulatory framework governing the junket activity of gaming promoters and their associates. The recent changes to Macau gaming laws have resulted in stronger licensing requirements for local junket participants and precipitated the collapse of the VIP room system in casinos. Furthermore, this article highlights the policy and managerial implications of the current junket environment for the gaming industry in Macau and possibly other regional gaming jurisdictions. The effects of the new legal environment for Macau junkets could also provide insights into the implementation of similar legislation in other jurisdictions.
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Digital inclusion in Macao is in the very beginning stage, and disability inclusion practice on social media in producing and promoting accessible social media content and needs is hard to find. This study aims to analyse the factors that influence communication staff's practice of disability inclusion on social media by using the combined employee behaviour and communication process model to provide suggestions to management who wants to promote disability inclusion practice on social media.The Service Centre for the Deaf of the Macau Deaf Association (MDA) was selected as the object for this case study. The online social media used for MDA's communication was analysed, and semi-structured in-depth interviews with members of the Association were conducted. The research findings showed that, except for the reward structure, factors examined from the work environment in terms of organisation, supervision and co-workers; communication staff themselves; outcomes of accessible social media communication; audience and feedbacks show relations with disability inclusion practices on social media. The delivery of inclusive culture, the influential power of disability stakeholders and the positioning of social media platforms are the key influencing factors.The interesting part of this study is that people without disabilities seem to be excluded from the disability inclusion practice carried out on MDA's Facebook. Their social media content is highly accessible to deaf and hard-of-hearing audiences yet seems not to involve the general public. The study object is a good model for producing accessible content, yet the optimisation of promoting social media accessibility needs further exploration.
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Stock price prediction has always been challenging due to its volatility and unpredictability. This paper performs a preliminary exploratory comparison that utilizes Long Short-Term Memory (LSTM) and Support Vector Machine (SVM) algorithms to forecast the stock market in Hong Kong. It considers a public dataset publicly available and uses feature engineering to extract relevant features. Then, LSTM and SVM algorithms are applied to predict stock prices. Our results show that the proposed machine learning techniques can predict stock prices in Hong Kong's share market with the error metrics presented, and, for this purpose, LSTM achieved better results than SVM, with MSE = 0.0026, RMSE = 0.0508, MAE = 0.0406, and MAPE = 1.325.
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The classification of emotions based on facial expressions have been a new topic of research in recent years, especially in marketing and consumer behavior areas. However, there is lack of studies to understand how the research topic is developed in terms of bibliometric data. Therefore, the purpose of this work is to provide a bibliometric analysis of the research on the analysis of facial expressions for marketing and consumer behavior, identifying the state of the art, the latest research direction, and other indicators. We extracted data from Web of Science (WOS) platform, considering its core database, resulting in a total of 117 articles. The software Vosviewer was used to analyze the data and graphically visualize the results. This study indicates some of the most influential authors citations and coupling analysis in this specific field, identifies journals with the most published articles, and provide trends of the research area based on the analysis of keywords and corresponding number of articles per year. The results shows that 11 articles (9.4%) were cited more than 100 times, and the two most prolific authors published 5 articles, and the two most influential authors are Bouaziz Sofien and Pauly mark(270 citations) in this field. Of the 117 articles retrieved by WOS, more than 70% were published in high impact journals. The bibliometric analysis of the existing work in this study provides a valuable and reliable reference for researchers in this field and makes a reasonable prediction of the research direction trends.
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This research aims to evaluate a Macau tea brand's social media advertising effectiveness with neuromarketing tools, including physiological monitoring that can measure emotional arousal. This research bridges the gap of social media marketing on Instagram for brands through the neuromarketing method. Data from 40 respondents were collected with iMotions software using neuroscientific tools. This research uses the stimuli of Guanding Teahouse, a newly established Macau tea brand, to evaluate social media advertising effectiveness. The neuroscientific tools – Galvanic Skin Response (GSR) sensors, Eye-tracking, Facial Expression Analysis (FEA) and emotion analysis are used to do the experiment. The data analysis was drawn from one representative respondent to measure the emotions and attention on the Instagram advertisements. Video 1 recorded 9 GSR peaks and Video 2 recorded 12 GSR peaks, both videos attention is ranging between 96-98 indexes. Results show that advertising videos should focus more on the products than the model. Moreover, the participant is more interested in Video 2, but the effectiveness of advertising is showing a lower focus on the brand and the tea. Future studies should consider comparing the video advertising effectiveness of Instagram stories and Instagram reels to prevent disruption of video on the stories ad.
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