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"This study addresses the challenges of multidimensional nonlinearity and multifactorial influences in stock market prediction by proposing a dual-channel deep learning framework based on BERT+BiGRU+Attention (BBA), which integrates investor sentiment analysis with temporal trading data dynamics. Leveraging crawled data from platforms such as East Money Stock Bar, we analyze 30,000 investor comments on Tsingtao Brewery (600600) and corresponding trading records (2010- 2021). Key innovations include: A domain-specific financial sentiment lexicon enhanced by BERT for contextual text vectorization, coupled with BiGRU-based temporal feature extraction and attention-driven keyword focus.Test the rise and fall pages of stocks using stock reviews"

This paper explores the entrepreneurial perception and challenges of African students from Portuguese-speaking countries (PSC) in Macau, adopting a qualitative research method and conducting in-depth interviews with ten students from this geographic area to understand their Perceptions and challenges towards the entrepreneurial field. This study is significant because it enriches the theoretical guidance framework. Moreover, it helps future researchers utilize valuable data for their research in the field with many samples. The insights obtained from this paper might inform policymakers and universities about the necessary framework to support international students, especially African students from Portuguese-speaking countries, in a way that can encourage them to pursue entrepreneurial opportunities. In-depth interviewing is the primary method for data collection. The thematic content analysis (TCA) An approach is utilized to analyze the data from interview transcripts. Existing research illustrated students from this geographic area's entrepreneurial perception and challenges, as well as their aspirations and intentions as planned after their study. From the point of view of the researcher's interview with his sources, the researcher discovered that there is no opportunity for them to pursue an entrepreneurial career in Macau, which means that, after their study, they will return to their motherland. III In conclusion, based on the findings, understanding the entrepreneurial perception and challenges Students from this geographic area can help to provide support from the local Government and Universities, based on their field of study in a way they can have the opportunity to explore practical experience in a working environment for their personal and professional development.

This study focuses on the influence of online review quality on tourism intention, with destination image as a mediating variable, in the context of the rapid rise of internet content platforms like Red Book and Douyin. The platforms like Red Book and Douyin play an important role in shaping travel behavior, as potential travelers frequently rely on user-generated content (UGC) to find information about travel destinations, plan their trips, and form perceptions of destinations. Through a comprehensive review of existing literature and the application of structural equation modeling (SEM), the study reveals that the cognitive and affective image of destination are significantly influenced by the quality of online reviews, which in turn impacts overall destination image and tourism intention. The findings demonstrate that higher-quality online reviews — those that are timely, sufficient，helpful, and credible — not only enhance the cognitive understanding of destinations but also evoke stronger emotional connections, ultimately fostering a higher likelihood of travel intention. Moreover, the study highlights the mediating role of destination image during the process where online review quality influences tourism intention. These results offer critical insights for destination marketing organizations (DMOs) in conducting tourism marketing to attract tourists by strategically enhancing the quality and authenticity of online reviews. The study also identifies limitations in sample selection and mediating variables, providing directions for future research in the fields of online content, destination image, and tourism behavior.

This paper focuses on the Macao supermarket industry as a research subject, employing a qualitative methodology that includes in-depth interviews with human resource managers and operational store managers to identify the factors influencing employee retention. The primary data collection method utilized is in-depth interviewing, complemented by thematic content analysis (TCA) to interpret the insights gathered from the interview transcripts. While existing literature has identified eight key factors affecting employee retention in the supermarket sector, this study uncovers three additional factors that significantly impact retention within the context of Macao's unique market environment. Supermarkets are vital to Macao’s economic development, with 26 distinct brands operating in 175 stores. However, these establishments face profitability challenges attributed to rising voluntary employee turnover. Grounded in Herzberg’s two-factor theory of motivation, this qualitative multiple-case study aims to explore the strategies employed by supermarket managers to mitigate voluntary employee turnover and enhance workforce stability. The findings will contribute to a deeper understanding of retention dynamics in the supermarket industry and provide actionable insights for improving employee engagement and satisfaction.

This dissertation examines the customs procedures governing trade in Macao, a Special Administrative Region of China, focusing on their role in facilitating trade within the Greater Bay Area. Adopting a qualitative approach, the study conducts in-depth interviews with stakeholders, including local businesses, customs officials, and trade experts, to identify factors affecting the efficiency and transparency of customs processes, such as clearance, licensing, and declarations. The research is significant as it enriches the theoretical framework of trade facilitation in Macao, where literature is scarce, and provides practical insights for customs authorities and traders. Findings reveal bureaucratic complexities, technological gaps, and documentation burdens, particularly impacting small and medium enterprises. Three additional factors influencing trade efficiency—regional integration, stakeholder coordination, and policy alignment—are identified. The study recommends streamlined licensing, enhanced digital systems, and SME-focused training to foster sustainable trade development. These insights offer actionable guidance for policymakers and practitioners to strengthen Macao’s position as a regional trade hub.

This study investigates and analyzes the behavioral intentions of consumers in Guangdong region towards All-Electric Aircraft (AEA) within the theoretical framework of the Theory of Planned Behavior (TPB), and uses Structural Equation Modeling (SEM) and SmartPLS to analyze the collected data. According to the existing literature, TPB and SEM have not been used to evaluate the electric aviation market in Guangdong region. The purpose of this study is exploratory, adopting a quantitative research method. Structured questionnaires are distributed to approximately 100 consumers in Guangdong to explore their overall cognition of electric aircraft, the factors influencing such cognition, and their willingness to use electric aircraft. The study finds that consumers’ attitude, subjective norm, and environmental concern have a positive impact on their adoption of the new AEA technology, while perceived behavioral control and perceived risk are found to have no effect on consumers. The results of this study provide valuable insights for airlines, aircraft manufacturers, and policymakers. By understanding consumers’ concerns and preferences, airlines can formulate more effective marketing strategies to promote electric aircraft. Aircraft manufacturers can utilize these findings to improve the design and performance of electric aircraft and address consumers’ concerns. Policymakers can formulate relevant policies to support the development and adoption of electric aircraft and promote the sustainable development of the aviation industry.

Amazon is a global leader in e-commerce and cloud computing that has continually proven that it can diversify its business model well beyond being just one of the world's largest online retailers. Study its financial results, strategic initiatives by SWOT Analysis, and access its market positioning in industry by using PESTEL Analysis and Porter’s Five Forces Analysis. In order to ascertain the intrinsic value and assess the future prospects of Amazon, the study then utilizes several financial models, Enterprise Discounted Cash Flow (EDCF), Adjusted Present Value (APV) and Discounted Economic Profit (DEP). The study presents Amazon is potentially overvalued (December 31, 2024).

Macao is a small city, and most businesses operating in Macao are small and medium-sized enterprises (SMEs). With personal data protection gaining increasing global attention, what impact does personal data protection law have on the operations of SMEs in Macao? What is the perception of the impact of the Personal Data Protection Law on the operation of Macao's SMEs? This thesis aims to make a corresponding analysis. The article examines Macao's current business environment and enterprise models, integrates data collected from SME surveys, and considers Macao's economic development trajectory before and after its return to China. It analyzes Macao's connections with Portuguese-speaking countries, the European Union, and the cities in the Guangdong-Hong Kong-Macao Greater Bay Area, which the Chinese government is actively developing. By studying the characteristics of personal data protection legal systems in various countries and regions and their influence on Macao, the paper provides recommendations for enhancing SMEs' awareness of personal data protection and leveraging personal data protection laws to improve business operations in Macao. 澳門是一個細小的城市，在澳門做生意的企業大多是中小企業，個人資料保護在全球日益受到重視，究竟個人資料保護法對澳門中小企營運又帶來甚麼影響 ? 澳門中小企營運過程中，對個人資料保護法影響認知有多少? 本篇論文將會作出相應分析，文章透過分析澳門現時具體營商環境及企業模式，結合透過中小企問卷調查搜集獲得之資料，以及澳門在回歸後，前後經濟發展歷程中與葡語系國家、歐盟、以及與現時中國政府大力發展之大灣區城市之聯系，分析各國家及地區的個人資料保護法律制度之特色以及對澳門之影響，最後就澳門中小企未來就加強中小企個人資料保護意識以及善用個人資料保護法律營商作出建議。

Management of people” and “enhancement of the system” are the focused aspects for improvement of the business operations in this thesis. A case study was carried out in the Facility Management department of a five-star hotel. A list of questionnaire was delivered to about 50% employees of the FM department for the purpose of identifying the awareness of the Organizational Culture. The result indicate that the “Work Process” and “Organization Climate” are the higher score elements than the “Leadership Style” and “Organization Value”. The results tell the management that people are reluctant to change the present work process and the leadership is not effective in the organization. The above issues represent the employees’ behavior and attitude which can affect the employees’ performance as well as the company’s operational efficiency. Suitable management techniques are applied to analyze the employees’ needs and group the people into passive and active attitude, then the appropriate motivation schemes are proposed aiming to improve the overall performance of different groups of employees. The latest technologies such as the Internet of Things (IoT) and 5G mobile communications are proposed for enhancement of the current FM systems aiming for the improvement on fast response, operational cost saving , carbon neutralization and comfort to customers. The proposed system enhancement also considers the minimal investment, so the system enhancement is mainly executed by software upgrade on the core system and replacement of the Smart Sensing devices. The hardware of core equipment can be re-used. AI technology is the future trend of operational improvement, it will be considered as the next step when AI become mature and standardized.

Caterpillar, one of the world's most recognised industrial brands, is a leading global manufacturer of construction and mining equipment, as well as diesel and natural gas engines and industrial gas turbines. Currently, Caterpillar operates in North America, Asia Pacific, EAME region and Latin America, with operations in North America accounting for approximately 47% of the company's net revenue in 2022. Caterpillar has been able to win customers' trust and achieve stable business growth through reliable products, advanced technology, user-friendly services and differentiated service solutions. Post-coronavirus, it can be seen that the industry in which Caterpillar operates is vulnerable to changes in the economic and social environment. In addition, the industry is becoming increasingly competitive, especially with the rise of emerging players, such as construction equipment manufacturers in China, who are entering the markets of developing countries with cost-effective products. In addition to that, such as the traditional machinery manufacturing companies in Europe and Japan, their products are not only highly intelligent, but also motorised equipment technology is quite reliable. It is a tough challenge to maintain a competitive edge. Understanding the impact of these changes on the industry and the company helps in assessing the intrinsic value of Caterpillar and its future positioning. Comparing the intrinsic value derived from the three valuation models to the company's market share price as of 31 December 2022 will provide valuable information to investors.

Ikea’s entry into the China market and how its become successful in the foreign country

This dissertation examines the relationship between internal corporate communication (ICC)strategies and occupational safety and health (OSH) Management practices in Macau's hospitality industry. The primary objective is to investigate how communication approaches can enhance workplace safety protocols and improve OSH outcomes for corporations in the leisure and entertainment sectors. The study aligns with Macau's several policies and economic development on promoting health and safety. It highlights the critical role of OSH Management in the post-COVID-19 business environment, influencing consumer choices and industry practices. The mixed-methods research identified critical success factors, including aligning OSH goals with corporate objectives, utilizing diverse communication platforms, and establishing a safety culture. Areas for improvement were also uncovered. The findings provide valuable insights for hospitality organizations, emphasizing the critical role of internal communication in driving effective OSH Management. By integrating communication strategies with OSH initiatives, organizations can cultivate a robust safety culture, ensure regulatory compliance, and enhance employee well-being and customer satisfaction - key factors for long-term business success

Given the rapid growth of China's economy and its maturing financial market, state-owned banks have played a crucial role in driving national economic growth and ensuring financial stability. However, this progress has been accompanied by a pressing challenge - the accumulation of non-performing assets (NPAs), which pose significant obstacles to both the banking industry and China's economic development. Therefore, it is imperative to comprehensively analyze strategies aimed at mitigating NPAs in state-owned commercial banks, with an emphasis on seeking more effective resolution mechanisms. This study delves into the institutional environment surrounding NPAs in state-owned banks, including improvements in laws and regulations as well as advancements in financial market structures and legal frameworks. The initial step involves analyzing the current status and manifestations of NPAs within state-owned banks to clarify their ambiguously defined areas. Furthermore, considering China's unique policy context and socio-economic landscape, this study conducts an analysis and comparison of diverse strategies for addressing NPAs from the perspectives of asset quality management, risk-profit equilibrium, and legal regulatory support system. Ultimately, several suggestions are proposed regarding the trajectory of NPA resolution

As the world becomes more globalized, it is now more important than ever for brands and advertisers to find effective ways to engage with consumers of different cultural backgrounds. Developing marketing that targets people of different cultural backgrounds, or multicultural marketing, carries specific nuances and complexities that may make traditional methods fall short. With this being said, there is still a lack of studies that explore the correlation between consumer's cultural background and their overall brand perception. Neuromarketing has proven to be an effective tool to understanding consumer behavior, by utilizing neuroscience tools. To employ a more sophisticated and in-depth understanding of consumer perception, the current research study makes use of neuroscience tools and aims to study the influence of cultural background in brand perception, while in a controlled environment. Using physiological neuroscience tools, namely, facial expression analysis (FEA), electrodermal activity (EDA), and eye-tracking (ET), a total of thirty-eight individuals, with ages between 19 and 50 years old, from 12 different countries and regions, participated in this research study. Findings suggest that participants of different cultural backgrounds perceive multicultural commercials as more favorable than monocultural commercials. However, future research should be done with a larger sample size, as well as include a wider variety of commercials. Research would also benefit from adopting a statistical analysis to help determine the significance of the results obtained

This dissertation identifies factors driving consumer shopping behavior within the realm of live-streaming commerce, an area fast emerging in the e-commerce domain. Live-streaming shopping or commerce involves real-time interaction and entertainment with traditional online shopping, forming a unique endogenous environment where consumers can contact sellers or influencers directly. The study employed quantitative surveys that identified some of the main determining factors of consumer behavior within this context. The findings show that the significant factors in determining consumer behavior are trust and engagement, which are strongly influenced by the credibility and authenticity of the live streamer. Another significant finding is the role of social interaction and community building in providing consumers with a sense of belonging and validation, enhancing their confidence and purchase intention. Moreover, it highlights how marketing strategies of flash sales, limited-time offers, and partnerships with influencers make their way into the system to help invoke engagement and impulsive buying behavior among consumers. The implications of these findings extend to e-commerce platforms and marketers. Any improvements in features leading to trust, engagement, and interactivity within the community would drive higher customer satisfaction and sales. According to researchers, working partnerships with believable influencers and more extensive integrations of real-time marketing might further activate live-streaming commerce. This study thus fills a gap in the existing body of literature by detailing the drivers of consumer behavior toward live-stream commerce. It also identifies areas of future research on the current studies, including developing technologies and the cultural variances in the impact of live-stream commerce, including ethical considerations. These results are principle for guiding work on potential live-stream commerce in the digital age for anybody from workers to academicians

In the current context of intensified economic globalization, Chinese state-owned enterprises (SOEs) have actively responded to the "Belt and Road" initiative by expanding their overseas operations, seeking new growth points through competition and cooperation in the global market. However, along with opportunities come the necessity for risk management in the overseas operations of SOEs. Based on theories of systematic and non-systematic risks, this thesis employs methods such as case study analysis and multiple linear regression to thoroughly examine key risk types in SOEs’ overseas operations, including political risks and exchange rate risks. Using quantitative models like the Analytic Hierarchy Process (AHP) and neural network early-warning models, the thesis empirically tests the effectiveness of mechanisms for risk identification, assessment, and control. Data sources include national statistics and corporate annual reports, and techniques such as Principal Component Analysis (PCA) and cluster analysis are applied to reveal statistical characteristics of risk factors and the internal and external linkage mechanisms of risk events. The thesis points out that the management of risks in overseas operations of SOEs not only relies on scientific assessment and precise early warning but also requires the establishment of a risk management framework and governance system that aligns with international rules. Through in-depth analysis of the overseas operations of enterprises like PetroChina and Huawei, the thesis distills strategies for risk prevention and control, such as diversified investment strategies and the construction of compliance risk control systems, and conducts a comprehensive evaluation of the current risk management system, proposing pathways for sustainable development. The outcomes of the research aim to help SOEs enhance their level of risk management, ensure national economic security, and also provide theoretical guidance and practical reference for the implementation of international strategies by SOEs

In early 2020, the COVID-19 virus spread rapidly around the world within months. After countries around the world announced the outbreak of COVID-19, many industries suffered a severe recession, but a few industries were able to buck the trend and maintain good performance. The outbreak has driven strong demand for medical products and pharmaceuticals. As the epidemic continues to spread, people are in urgent need of drugs and vaccines to treat COVID-19, which directly promotes the development of the pharmaceutical industry (Alam et al., 2021). This study aims to explore the impact of announcements from the World Health Organization (WHO) or similar official agencies on the development of the epidemic during the COVID-19 epidemic on the stock prices of specific pharmaceutical companies. The study uses event study methodology to analyze the impact of events in the COVID-19 pandemic on these companies. Through an event study on 7 major events during the COVID-19 pandemic, this study found that the stock price changes of different pharmaceutical companies are not uniform. The WHO announcement of a global pandemic and the emergency authorization announcement of drugs have had different significant impacts on different types of pharmaceutical companies. This study provides new information for understanding the stock return change of specific pharmaceutical companies during the COVID-19 epidemic

This research chooses Macau Baptist Church in Macau as the research object, studying the brand and marketing strategy adopted by the church and determining what is essential for Christian churches when they do marketing to build brand awareness. Branding is essential in church communication mechanisms to recruit members and build loyal membership to reach sustainability. This topic is a relatively new study in the research field; the Macau Baptist Church case filled the gap of lack of Asia sampling and provided the perspective from the Baptist in branding church. The research sets off to answer the question of what marketing strategies Christian churches in Macau can adopt to build brand awareness, adopting a qualitative case study research method. The primary data was collected through in-depth interviews with leaders involved and included in the marketing effort of recruitment and evangelisation in Macau Baptist Church. Secondary materials are analysed and collected through printed materials published by Macau Baptist Church, an online social media platform and monthly meeting minutes. Participant observation notes are used in the process of analysing the effectiveness of the strategy used by the church. In branding a Christian church, the key is to understand and accurately interpret the church identity and build a God-centred church to help attendees have a strong relationship with God with the a posteriori of understanding the word of God. A priori experience with God through the services and evangelical campaigns hold by the church. Then, the vision and mission, goal setting, review, and reform will be determined so the church can sustain itself in modern days and achieve church growth

With the comprehensive opening of the global economy, the intensification of market competition and the increasingly prominent value of human resources, all trades and professions are facing unprecedented challenges. In order to remain competitive in the market, human resource management plays an increasingly important role. As an important part of human resource management, enterprise performance management can be used as a key tool to drive the release of employees' potential, which has attracted more and more attention from enterprises. More and more performance management-related systems have been introduced into enterprises. However, in the system introduction and implementation process, there are different degrees of problems, such as ""mechanically copied"" and ""process"". Therefore, according to the specific situation of different enterprises, it is necessary to formulate the corresponding performance management system to maximize the role of motivating employees. This paper explores enterprise performance management's influence on the employee incentive effect. The implementation of enterprise performance management and its influence on employee incentive are analyzed through the literature review, case analysis and empirical analysis. Research has found that effective enterprise performance management can significantly improve the work enthusiasm and satisfaction of employees, thus enhancing the overall performance of enterprises and promoting all-round development. At the same time, this paper also discusses the key factors affecting the incentive effect of enterprise performance management, and puts forward the corresponding optimization suggestions

Macau's retail industry was familiar to all sectors. Retailers take up massive responsibility for the Macau economy. There are few manufacturers in Macau, so products and goods are imported. As the front-line staff of a retail store, employees would need to face many people daily; it can be tiring and stressful for them. Therefore, this study examined the motivational factors of front-line staff in the retail industry. It is crucial to understand various motivational factors, as one of the challenges that retail entrepreneurs face is employee retention. This study evaluated the characteristics of motivation so that managers can develop some strategies for their employees. The qualitative research method was adopted in this study. In-depth interviews were conducted to determine various motivators and the reasons behind their motivation. This study used purposive sampling, and eight candidates were selected to conduct the interview. The results of the interviews concluded that monetary rewards like salary and sales incentives have the most significant effect on motivation. Relationships with colleagues and superiors also affect their motivation in the working environment. Moreover, employee benefits like public holidays, maternity leave, etc, are also one of the motivators. Different participants mentioned other motivators, such as recognition, teamwork, learning and growth opportunities, teamwork, and fit of interest. Based on the research question, this study concluded that monetary rewards have a larger effect on employees' motivation than job benefits. Managers and leaders can develop strategies based on this research, and future research can also examine some other motivational factors with a larger sample