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This study delves into the television news practices of TDM (Teledifusão de Macau, S.A.) and TVS (Televisão Santomense) over the past five years (2018-2023), using a systematic approach, this research begins with an introduction outlining the broadcasters' contexts and influences. A content analysis of a representative sample of news programs from both channels forms the core of the study. To gain deeper insights, the research employs a mixed methodological approach. Qualitative data is gathered through interviews with the chief journalist of TVS and 150 residents from Água Grande and Cauê Districts (Angolares ). Additionally, a quantitative analysis is conducted through an online survey targeting the Community of Portuguese-speaking Countries in Macao, garnering 150 responses. The findings highlight the need for improvements to increase viewership. While both broadcasters cover similar news topics (politics, economics, social issues), their presentation styles differ. TDM and TVS adopt a formal and structured approach, but their visual storytelling techniques reflect cultural and regional preferences. The study then interprets the results, examining historical context, cultural influences, and audience preferences to understand the divergent approaches to television journalism. This comprehensive analysis provides valuable insights to enhance news viewership and offers a deeper understanding of the factors shaping television journalism in these two distinct contexts
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This study analyses how to contribute to the Portuguese cultural language in Macau. Macau has a long Portuguese governing history, which has lasted for around 450 years and formed the Portuguese cultural heritage. One of the elements is Portuguese and Patuá languages, the languages the Macau residents used to speak. Since the Portuguese and Patuá cultural heritage influence happened, the Macau government has tried to preserve the Portuguese cultural language as much as possible. In Macau, the University of Saint Joseph is a part of the Portuguese and Patuá language contribution in conducting Portuguese programmes for students. This study aims to find out how to effectively promote the Portuguese and Patuá cultural language via the Macau education system and how to benefit the development of the Portuguese cultural language in Macau. To find out the efficient way of the Portuguese and Patuá cultural language contribution at the University of Saint Joseph, we applied snowball analysis to find the key interviewees to conduct face-to-face semi-structured interviews with six interviewees. The results show that the Portuguese and Patuá cultural languages are vital to the Macau education system, especially for students learning Portuguese. For students, learning Portuguese should be compulsory in Macau
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Previous research has explored the development of online music and singers in Guangdong Province; however, there is a gap in understanding how singers establish and maintain a strong online presence through effective online marketing strategies. To fill this gap, this study employs a mixed-methods approach to deeply investigate how Guangdong singers leverage digital platforms for effective music promotion and fan engagement. Online questionnaires were distributed via Xiaohongshu and WeChat, collecting 153 valid responses from fans, which were analyzed to understand interaction methods and their impact on singers. Additionally, semi-structured interviews were conducted with three Guangdong singers and one music company employee, and the interview data were thoroughly analyzed.The findings indicate that Guangdong singers utilize specific social media platforms (such as TikTok) to create and share personalized content and establish direct interactions with fans. These strategies are crucial for successful music promotion and fan engagement. In the highly competitive online music market, adopting such targeted digital marketing strategies allows singers to significantly enhance their visibility and fan engagement. This approach not only holds significant importance for the personal development of singers in Guangdong but also has far-reaching implications for the prosperity of the music industry and the creative economy as a whole
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Source-based summary writing is an important aspect of academic writing at the undergraduate level; it includes summarizing and paraphrasing when producing texts in essay, report, or thesis formats. For university students whose second language or foreign language is English, source-based writing can be a challenging task as it involves and requires complex cognitive processes as well as reading-and-writing demands. Organized into three phases, this mixed method, small-scale exploratory feasibility case study investigated: (i) challenges and difficulties in online and offline English source-based summary writing of English as a Foreign Language (EFL) university students in Macao, identifying the cognitive and writing processes they experienced in a timed reading-writing task; and (ii) how to design and conduct interventions that could be used to diagnose, assess, and address essay challenges in source-based summary essay writing in everyday classroom sessions. Quantitative and qualitative data were collected through a summary online writing essay using Inputlog, a keystroke logging software, and retrospective think-aloud protocol in Phase One, a source-based summary essay writing task in a quasi-experiment in Phase Two, and a survey questionnaire and error analysis of pre-test and post-test essays of the control and experimental groups in Phase Three. The processes of reading and writing in English were found to be challenging and complex for EFL university students to perform in a limited time. As an initial exploratory feasibility, efficacy trial, deliberately small scale to address issues of risk, this study found that the diagnostic assessment tools and interventions had the potential to improve the summary writing processes and proficiency of EFL students, focusing on their cognitive writing skills in everyday class sessions. The thesis recommends scaling up the research in future studies, in terms of sampling and the duration of interventions designed to improve source-based summary essay writing and the cognitive writing processes that are part of this
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The thesis identifies concerns preserving, maintaining, and developing the Catholic identity of Catholic schools in Macao, the largest providers of schooling whilst being a minority religion, and with its teachers, parents, and students coming from Catholic and non-Catholic backgrounds, cultures, and values. To understand the present situation of Catholic identity in Macao’s Catholic schools, manifesting itself in part through the Catholic ethos of schools, and to identify key features, mission, vision, values, and areas for the development of Catholic identity, together with its presence and practices, this thesis reports a study of the perceptions of, and attitudes to, Catholic identity held by three key stakeholder parties in a carefully chosen representative selection of Catholic schools: teachers, parents, and students. The thesis reports their views on what the Catholic schools are currently doing in the areas of Catholic identity, and what they consider that they should be doing in these areas. The areas of focus draw on scholarship and teachings on Catholic identity, with particular emphasis placed on documents on Catholic identity and ethos from the Vatican, Archbishop Miller, and Monsignor Stock. A large-scale empirical survey here found that there was considerable support for Catholic schools in Macao, their identity, ethos, and values from the three parties. Two emergent patterns of findings are reported concerning the steps that Catholic schools were taking to promote their identity: (a) what Catholic schools should be doing concerning Catholic identity received consistently higher scores than what they were currently doing; and (b) consistently higher support for Catholic identity came from the teachers, slightly less so from the parents, and slightly less than that from the students. The study conducted a follow-up, small-scale study to investigate why these might be the case, and it suggested that the combination of Catholic values and Chinese cultural features might explain the findings on Catholic identity in the schools. The study identifies areas for possible development of, and improvements to, the identity of Catholic schools, that take account of the local cultural contexts and the teachings of the Catholic church on identity, and how these might be addressed in practice
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This research analyzed and compared the Instagram content of Victory Philippines and Every Nation Manila to evaluate its impact on the faith perception of university students associated with these churches. In this digital age, institutions have embraced the shift towards online interactions, including adapting religious practices such as worship services to online platforms. Religious organizations are navigating the dynamics between online and offline communication methods as they adapt to engaging with their audience through social media channels. While previous research has delved into online religious content and virtual church services, no prior studies have specifically compared the social media communication strategies of Every Nation churches in Manila, Philippines, and Macau. The research employed a mixed-method approach, compromising interviews, focus groups, and quantitative content analysis. As per the interviews, these took place with four pastors and four media content creators within the Metro Manila region of Every Nation Philippines, commonly recognized as Victory Philippines, and one pastor and one content creator of Every Nation Macau. These interviews helped gather insights into their thought processes and analyze their social media strategies and plans. Three distinct focus group discussions were carried out, involving 15 undergraduate students from Manila and Macau affiliated with Victory Philippines and Every Nation Macau. The participants were equally divided into three groups. These students also actively engage with the Victory Philippines and Every Nation Macau Instagram posts. These focus group discussions were employed to analyze patterns to understand their thought processes. Furthermore, a quantitative content analysis was carried out on Victory Philippines and Every Nation’s Instagram account as part of the study. Despite the active engagement on social media platforms by Victory Philippines and Every Nation Macau, both organizations maintained a strong offline church community. Interviews conducted indicated that the online activities of these churches significantly influenced the faith of students, while their spiritual growth was further supported by an inclusive offline community. This approach exemplified a multi-generational ethos, fostering collaboration between younger and older members towards the shared objective of evangelism. This research validates the Figuring and Disfiguring theoretical framework of Taylor (2007, apud Åhman and Thorén, 2021). The results of the empirical data may provide strong practical guidance to churches of any size as they build and develop their online presence while strengthening their offline presence
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I have met many friendly and patient professors and classmates during my two years of university. I would like to take this opportunity to thank them for the support and encouragement when I encountered difficulties, also professors detailed sharing and explanations in my learning and growing. Taking classes with my job at the same time is a very challenging task, especially in the thesis writing stage, it is difficult to manage the time allocation as well as concentration on thesis writing, and I even had the thoughts of giving up for a few times, but I am very thankful to my supervisor for his continuous support and encouragement during the thesis writing period, and for his attentive guidance whenever I have confusion during the time, he has provided me with a lot of practical and valuable advice, which inspired me a lot. In addition, I would like to thank those who helped me to complete the questionnaire survey. Without their help, I believe it would have been difficult for me to collect enough questionnaires. I would also like to take this opportunity to thank the two interviewees who agreed to be interviewed, as it is a difficult task to conduct interviews as a student in Macau. I would like to thank both for their support of the academic research, and the experience that they shared with us is very important to this study. Last but not least, I would like to thank my family, friends, and colleagues for always providing me with positive support, listening to my concerns, and helping me to overcome difficulties one after another. Once again, I would like to thank all those people who have helped me to complete my thesis
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Technological advancements have enabled machines to offer more efficient assistance to people across several domains. Art and creativity are what distinguish people or societies the most. The arrival of AI has caused a fresh wave of concern among many of us; it is crucial that we evaluate the weight of the positives and the drawbacks of how people employing these technologies will influence societies. Legislation is frequently delayed because of the various revolutions througout history. Along with the difficulties raised in the continuing debate, it is critical to identify a route or alternative to assist existing challenges for artists. This dissertation includes our case studies, analysis, and conclusions, which explain the effects on imagination, creativity, communication, and culture when individuals use AI technologies to create art or/and images. According to our findings, AI technology should be considered as one way to solve problems. The vast majority of created outputs are unable to accomplish the desired reach. Furthermore, even if the ethical issues cannot be resolved, individuals should not ignore it and keep their moral compass. Importantly, we must realise that individuals should always be involved in and influence the intricacies and components of the creative process. However, it is commonly understood that the deployment of artificial intelligence has an influence on people’s communication and societies. There are still no standards, frameworks, or norms on this front of Ai-generated images. This might contribute to an increase in industrial imbalance and discrimination. As a result, to safeguard our individuality, we must take the initiative to uncover any answers or directions that would aid in this scenario. As with any experience, whether internal or external, we should use it to our advantage to apply our creative process, something the computer cannot accomplish. Still, it gives many benefits and is effective in assisting people in completing challenging tasks, so it is smart not to avoid teamwork. Furthermore, because social media and the internet provide powerful expression and communication tools, their advantages should help build universal rules to safeguard artistic work
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This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields
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The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence
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The research highlights the significance of souvenirs in contributing to the preservation of cultural heritage and communicating cultural messages to tourists. However, a need for more study exists on the visual elements and brand communication employed in designing cultural and creative products that represent local culture. This research aims to investigate the cultural and creative products industry's status and identify the essential visual elements for designing Macau's cultural and creative products. The study also seeks to understand the visual elements and communication strategies that significantly influence product design and brand communication while capturing the image and style of Macau. The research collected 265 valid questionnaires from online participants and interviewed four designers from small local artist brands. The analysis revealed that local consumers prefer products from small local artist brands, but there needs to be a higher brand awareness. Respondents suggested that utilising social media platforms would effectively increase brand awareness and engage with consumers. Furthermore, it was found that Macau's cultural and creative products can integrate various local elements and design styles to represent its unique style. These visual elements are deemed adequate for cultural and creative product design. This research contributes to the creative and tourism industries by providing designers and scholars with insights and references to better comprehend visual and brand communication for local small artist brands
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Artificial Intelligence (AI) is the most advanced technology nowadays and has already been adopted by the media industry globally. Some research has stated that journalists use these technologies to improve their work. Studies found that the extent to which journalists use these technologies depends on the size of their organization and regional circumstances. This study explores how interviewed Macao journalists integrate AI tools into their work, focusing on text processing, translation, and idea generation to improve efficiency and creativity. In addition, respondents expressed that there is not enough information about AI for a small place like Macao. And the problem of application in a “three primary written languages and four spoken languages” environment. At the same time, respondents’ concerns about AI’s accuracy, reliability, and impact on journalistic professionalism are discussed, emphasizing the need for credible and trustworthy AI outputs. This study reveals a significant difference in AI tool adoption between Chinese and Portuguese respondents, with the former group showing a higher inclination towards using these technologies. Therefore, further research is suggested. In the absence of media competition in Macao, the use of AI and its knowledge is spread by journalists sharing it among different organizations, and there seems to be no official decision on the use of AI by media organizations in Macao
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The aim of this study is comparing the jurisdiction of the National Security Law in Hong Kong SAR and Macau SAR, also reviewing the practical implementation of the law in the two SARs, analyzing the Chinese government's participation in the governance of national security in two SARs, and exploring the future sustainability of National Security Law in two SARs
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This dissertation examines the critical need to continuously update the international tax law against tax avoidance: “status quo” and perspectives for development of the current regime. Employing a doctrinal methodological approach, the research first seeks to uncover the most common forms of international tax avoidance through an extensive literature review. This crucial step provides invaluable insights into the diverse strategies and mechanisms utilized by individuals and businesses to circumvent taxation on a global scale. The dissertation then proceeds to examine how current international tax law addresses the identified forms of tax avoidance. This implies a multi-faceted analysis, including an identification of the relevant international norms and treaties, and an exploration of the main sources of international tax law and their practical application. Recognizing the dynamic nature of the global tax landscape, the dissertation also provides perspectives for the future development of international tax law to better address the challenge of tax avoidance. By thoroughly examining the strengths and limitations of the current international tax law regime, the dissertation offers recommendations for potential improvements to the application of international tax avoidance conventions. The findings of this comprehensive study contribute to the broader understanding of international tax avoidance and its regulation within the framework of international law. The research questions and objectives serve as a guiding framework, enabling a thorough analysis that can inform practitioners, and scholars engaged in the ongoing discourse surrounding global taxation and its implications for economic fairness and transparency
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The rapid development of counselling began after World War II. Meanwhile, texting services became available in the 1980s. Texting has been widely applied in both health area and mental health areas. A chatbot is a specific type of artificial intelligence (AI) that can have conversations with humans through texting. The combination of counselling and texting is known as chat counselling. The effectiveness of chatbots in alleviating psychological symptoms was supported by scientific research. Nonetheless, people hold different perceptions towards chatbots. Some common factors in counselling, including empathy and warmth, were also important in evaluating AI chatbots. Other important factors included acceptability, satisfaction and trust. The current study is the first to use AI as a counsellor. This study investigates people’s perceptions of human and AI counsellors (ChatGPT) and whether people can differentiate between human and AI. Participants needed to rate the counsellors in three scenarios: the original scenario taken from a training book, the human counsellor scenario generated from a text conversation with a human counsellor and the AI counsellor scenario produced by texting with ChatGPT, which acts as the counsellor. Prompts used to generate conversation with ChatGPT are included. The dialogues were parts of the conversations containing similar client responses and were presented using the WhatsApp interface. Questionnaires were delivered both online and in paper form. Results demonstrated that people’s ratings of human counsellors and AI counsellors did not differ in perceived empathy, acceptability, and satisfaction. While the warmth and trustworthiness of AI counsellors were perceived to be higher than those of human counsellors. On the other hand, people were unable to differentiate between human and AI counsellors in uncertain conditions. Younger people and the general population are more accurate in identifying between humans and AI, while people above 40 and psychologists or counsellors are less capable of doing so. The current study supports the potential of utilising ChatGPT in counselling. Having people experience and evaluate real chat counselling with human and AI counsellors can potentially eliminate some limitations of the current studies. Future studies can investigate how prior knowledge contributes to AI detection and examine AI counsellors' efficiency in longitudinal studies
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Macau is often affected by typhoons and rainstorms, especially during summer and autumn, there are also an increasing number of natural disasters due to the current climate change. On top of that, in 2017, tremendous devastation was caused by Typhoon Hato. However, there is only limited research on the psychological impact of natural disasters on Macau residents. This study aims to develop culturally appropriate psychometric instruments to assess fears and emergency reaction in children and adolescents from Macau. By applying this instruments to Macau children and adolescents, the study aims to assess the level of preparedness of children and adolescents in emergencies, fill the research gap, and contribute to future development of courses and training programmes to prepare them for future natural disasters. Specifically, this study aims to adopt the Emergency Reaction Questionnaire for Children and Adolescents (ERQ-CA) and the Short Form of the Fear Survey Schedule for Children-Revised (FSSC-R-SF) and to examine their psychometric properties with a sample of children and adolescents in Macau. Firstly, the ERQ-CA and FSSC-R-SF were translated into Chinese, and 6 children aged 8-9 were invited to take the Think-Aloud-Protocols (TAP). The content of the questionnaires was suitable for children and adolescents. Secondly, the ERQ-CA and FSSC-R-SF were administered to 262 children and adolescents aged 9-15 who were studying in non-higher education institutions in Macau. The questionnaires were analysed for their reliability and validity. With some adjustments, the two Macau versions of the instruments showed satisfactory psychometric properties regarding construct validity, reliability, and convergent validity. Recommendations for the practical use of the ERQ-CA and the FSSC-R-SF in Macau and future directions are presented
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Drama-in-Education (DiE) has been recognised as a valuable teaching pedagogy in the western world for decades, and yet it has not been fully or systematically adopted in the secondary English classes in Asian contexts, including Macau, despite the numerous reported advantages for English language teaching (ELT) in the past studies. This study explores Macau’s secondary school English teachers’ perceptions of utilising DiE in their classes. A mixed-methods research (MMR) approach was adopted in this study, consisting of three phases. First, pre-survey interviews were conducted to understand the potential major concerns about the choices of teaching approaches and the application of DiE of Macau’s secondary school English teachers. Subsequently, a questionnaire survey targeting local secondary school English teachers was administered, the results of which were cross-examined by, and integrated with, the results of two post-survey group interviews. While the results affirm the local secondary school English teachers’ positive view on DiE as an ELT pedagogy and identify their perceived advantages of DiE, the study indicates the over-determination of multi-faceted challenges to its implementation in Macau’s secondary education context. The study identifies and recommends necessary substantial changes to further the application of DiE in Macau’s secondary education milieu
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In the 21st century, poverty still remains a serious issue for the world, halting development and growth of nations. SDG 1 refers to the first Sustainable Development Goal (SDG) established by United nations. It has as goal to “end poverty in all its forms everywhere”. Cape Verde as an UN member also adopted it and aligned national policies to achieve it. This thesis aimed to analyze the different policies adopted by the government of Cape Verde to implement SDG 1. Moreover, this dissertation will also point out the different actors behind the implementation of SGD 1 in Cabo Verde (both national and international actors), as well as find out their role in alleviating poverty in Cabo Verde, in other words, how they contribute to poverty alleviation in Cabo Verde. Based on a qualitative methodology, using document analysis as method to collect the data and further using thematic analysis to analyze, code and categorize the collected data, the study was able to answer the two research questions: Research question 1: What are the different policies adopted by the government of Cape Verde to implement SDG 1. Research question 2: Who and what are the roles of the actors involved in the implementation of SDG 1 in Cape Verde? The findings of the study revealed that: As to research question 1, the study found out that the government of Cape Verde has adopted several policies geared towards poverty reduction. Such policies included social protection policies, investment in infrastructure policies, investment in education policies, investment in health policies, investment in rural development policies, economic diversification policies, gender equality and women empowerment policies, job creation policies and climate change adaptation policies. As for research question 2, the study 4 revealed there are two main Actors are responsible for the implementation of SDG 1, government institutions and National and International Partners. On one hand, the government of Cape Verde is focused on creating and adopting polices that target the poor, as result this make sure that they can lift from poverty or at least avoid they sinking into deeper poverty. On the other hand, the partners (here known as Actors) helping on the implementation of SDG 1 in Cape Verde work as a backup for the government, helping it on other issues related to SDG 1 implementation such as knowledge and capital provision and so on. The Cape Verde government is dedicated to reducing poverty, focusing on the unemployment and migration phenomenon. These factors contribute to poverty and exacerbate it. Despite these challenges, the overall outlook on poverty reduction in Cape Verde is optimistic, indicating a significant commitment to address the root causes of poverty
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This thesis aims to demonstrate how Pope Benedict XVI's Eucharistic theology can be used to fill the gap it identifies in the content within the Religious Education curriculum of Macao Catholic secondary schools and also extend support to the evangelization mission carried out in these schools. The thesis is divided into three parts. The first part focuses on the ideal religious formation of teachers and students in a Catholic school should be according to the teaching and discipline of the Catholic Church and how this is presently performed in three local Catholic secondary schools. This identifies a gap between theory and practice. The gap lies in the absence of formation in the sacramental and, therefore, Eucharistic teaching of the Church. The second part elaborates on the Catholic understanding of the human person and the basic needs for the development of adolescents. It does this to ensure that when the thesis proposes a solution to fill the gap in the curriculum, that solution is appropriate to the needs of the subjects of religious education, that is the adolescents in Macao Catholic secondary schools. In the third part, the Eucharistic theology of Pope Benedict XVI is explored, along with its relevance to the curriculum of the schools under investigation. It examines how it could enhance the experience of the educational mission of these schools and responds to the needs for adolescent development. Finally, suggestions are provided as how to incorporate the Eucharistic theme in the curriculum and create a Eucharistic education program for an enhanced evangelization outcome. This research has significant implications for all those who are involved in Catholic education, particularly in secondary schools
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This dissertation explores the strategies for developing a smart tourism city in the background of Macao Special Administrative Region (SAR) and the perceptions of different experts in Macao. Awared that the Macao government aims to expedite the development of a livable, smart, and green Macao and requires smart technology to be applied to upgrade the people’s livelihood. This is a long-term ambition to achieve and whether success remains uncertain. Through literature review, understood that the traditional tourism industry must be transformed and innovated to enhance competition since the 90s. And smart tourism cities provide enhanced tourists’ experience and residents’ better quality of life. Although prior research have studied the tourist behavior of smart tourism contents or evalutated strategic plans for the construction of a smart tourism city, there is no previous research explored on the topic. Therefore, this dissertation through qualitative research methods including on-site observations, analyzing government-released documents and interviewing relevant experts. The findings present the seven components of the conceptual framework, including physical infrastructures, technology applications, experience sharing, big data, business co-creation, technical professionals, and cyber security, are strongly support the smart tourism city development in Macao. Provide a clear understanding for the relevant stakeholders to practice in a smart tourism city context. In addition, from the perspective of experts, the key for successfully develop Macao as a smart tourism city is that should apply ‘government-led, multi-party participation, and marketing operation’ in every component of the framework. The key for success depends on all stakeholders actively participae the activities. Four recommondations also present at the end of this disseartation. Prospects the development of smart tourism city in Macao can enhance both the quality of tourists’ experience and residents’ life as well as driven the long-term economic growth sustainably
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