Your search
Results 261 resources
-
"Cantonese opera (CO) represents an art form that had its golden time in Macao during the mid-twentieth century. CO still has many loyal fans but they mainly are in the older generation. The purpose of this study was to explore if CO is considered a cultural capital heritage in Macao, related to cultural identity and transmitted across generations to support social bonding. Applying a qualitative methodology, a script for exploring participants’ experiences and opinions about CO was designed, and different groups of individuals were recruited for semi-structured interviews and focus groups. The data collected was analysed by a thematic analysis of the verbatim transcripts. Findings show that in the past first contacts with CO happened in family and related social context, mainly during participants’ developing age. However, currently CO is no longer passed on to the next generation. Despite that the young generations acknowledging their cultural identities in CO, mainly in terms of Cantonese culture and Cantonese language, older individuals engaged with CO seemed to perceive their cultural identities more in depth in its history, literacy and music. Actually, engagement is an important factor that generates social bonds. The CO leisure practitioners, no matter young or old, experienced the effects of social bonding during the ritual of enquiry in the process of learning and practising CO. To improve CO’s preservation in Macao, the adoption of strategies such as developing new productions, crossover with other media, innovations in promotion targeting the young audiences, and absorbing audiences in the Great Bay area were proposed. Finally, the potential use of CO as a tool in counselling and community work is discussed. "
-
"This study explored the relationships of work-life balance and turnover intentions of full-time employees in Macao, and role of gender, parenting, and elderly care. Namely: (1) What is the relationship between work-life balance perceptions and turnover intentions? (2) What is the moderating role of gender in the relationship between work-life balance perceptions and turnover intentions? (3) What is the moderating role of parenting (i.e., having children or not) in the relationship between work-life balance perceptions and turnover intentions? And, (4) what is the moderating role of care for elderly family members (i.e., having to provide care or not) in the relationship between work-life balance perceptions and turnover intentions?"
-
This research paper analyses the marketing efforts and important attributes of Macau tea restaurants that have been open for more than 20 years, especially the digital methods that tea restaurants have used to sustain their business and meet customers' needs in the era of digital transition after the onset of the 2019 Covid 19 pandemic year. Using online marketing channels nowadays become an important tool for communicating with customers today. Despite the old Tea Restaurants in Macau did not put much efforts on digital channels for communication yet, to find out how tea restaurants survive in the rival restaurant industry in Macau, qualitative and quantitative methods were used to see how they meet the needs of their customers. For the quantitative method, an online survey questionnaire in bilingual English and Traditional Chinese was conducted with 280 respondents on customer purchase habits, importance of restaurants’ attributes and social media insights on tea restaurants, and the data was analysis by SPSS for the relationship and significance. For the qualitative method, 7 interviews were conducted with the business owners of the old tea restaurants which that have been opened for more than 20 years, including marketing efforts and their attitudes towards digitalization. To find out the marketing strategy of Macau’s old tea restaurants in the digital transformation era, it was found that “place” and “product” are the most important marketing mix for customers. Tea restaurant owners focus on product quality, and generate “word-of-mouth” which is customer-generated marketing, and is an effective way to influence customers for local tea restaurants. Meanwhile business owners will consider digitalize in the near future as well to match the new young customers’ online habits and the need for “place” such as online delivery platform
Explore
USJ Theses and Dissertations
-
Doctorate Theses
(18)
-
Faculty of Art and Humanities
(1)
- Global Studies (1)
- Faculty of Business and Law (2)
-
Faculty of Health Sciences
(1)
- Psychology (1)
- Faculty of Religious Studies and Philosophy (1)
- Institute for Data Engineering and Science (1)
-
Institute of Science and Environment
(3)
- Science (3)
-
School of Education
(9)
- Education (9)
-
Faculty of Art and Humanities
(1)
-
Master Dissertations
(243)
-
Faculty of Arts and Humanities
(33)
- Architecture (8)
- Communication and Media (13)
- Design (8)
- History and Heritage Studies (4)
- Faculty of Business and Law (65)
- Faculty of Health Sciences (35)
-
Faculty of Religious Studies and Philosophy
(2)
- Philosophy (2)
- Institute of Science and Environment (6)
-
School of Education
(102)
- Education (102)
-
Faculty of Arts and Humanities
(33)
Academic Units
-
School of Education
(1)
- Isabel Tchiang (1)
Resource type
- Thesis (261)
Publication year
- Between 2000 and 2025 (260)
- Unknown (1)