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"Cantonese opera (CO) represents an art form that had its golden time in Macao during the mid-twentieth century. CO still has many loyal fans but they mainly are in the older generation. The purpose of this study was to explore if CO is considered a cultural capital heritage in Macao, related to cultural identity and transmitted across generations to support social bonding. Applying a qualitative methodology, a script for exploring participants’ experiences and opinions about CO was designed, and different groups of individuals were recruited for semi-structured interviews and focus groups. The data collected was analysed by a thematic analysis of the verbatim transcripts. Findings show that in the past first contacts with CO happened in family and related social context, mainly during participants’ developing age. However, currently CO is no longer passed on to the next generation. Despite that the young generations acknowledging their cultural identities in CO, mainly in terms of Cantonese culture and Cantonese language, older individuals engaged with CO seemed to perceive their cultural identities more in depth in its history, literacy and music. Actually, engagement is an important factor that generates social bonds. The CO leisure practitioners, no matter young or old, experienced the effects of social bonding during the ritual of enquiry in the process of learning and practising CO. To improve CO’s preservation in Macao, the adoption of strategies such as developing new productions, crossover with other media, innovations in promotion targeting the young audiences, and absorbing audiences in the Great Bay area were proposed. Finally, the potential use of CO as a tool in counselling and community work is discussed. "

"This study explored the relationships of work-life balance and turnover intentions of full-time employees in Macao, and role of gender, parenting, and elderly care. Namely: (1) What is the relationship between work-life balance perceptions and turnover intentions? (2) What is the moderating role of gender in the relationship between work-life balance perceptions and turnover intentions? (3) What is the moderating role of parenting (i.e., having children or not) in the relationship between work-life balance perceptions and turnover intentions? And, (4) what is the moderating role of care for elderly family members (i.e., having to provide care or not) in the relationship between work-life balance perceptions and turnover intentions?"

This research paper analyses the marketing efforts and important attributes of Macau tea restaurants that have been open for more than 20 years, especially the digital methods that tea restaurants have used to sustain their business and meet customers' needs in the era of digital transition after the onset of the 2019 Covid 19 pandemic year. Using online marketing channels nowadays become an important tool for communicating with customers today. Despite the old Tea Restaurants in Macau did not put much efforts on digital channels for communication yet, to find out how tea restaurants survive in the rival restaurant industry in Macau, qualitative and quantitative methods were used to see how they meet the needs of their customers. For the quantitative method, an online survey questionnaire in bilingual English and Traditional Chinese was conducted with 280 respondents on customer purchase habits, importance of restaurants’ attributes and social media insights on tea restaurants, and the data was analysis by SPSS for the relationship and significance. For the qualitative method, 7 interviews were conducted with the business owners of the old tea restaurants which that have been opened for more than 20 years, including marketing efforts and their attitudes towards digitalization. To find out the marketing strategy of Macau’s old tea restaurants in the digital transformation era, it was found that “place” and “product” are the most important marketing mix for customers. Tea restaurant owners focus on product quality, and generate “word-of-mouth” which is customer-generated marketing, and is an effective way to influence customers for local tea restaurants. Meanwhile business owners will consider digitalize in the near future as well to match the new young customers’ online habits and the need for “place” such as online delivery platform

Establishing and improving the independent reading ability of middle school students has become one of the critical topics in the world, especially for second language learners. The cultivation of independent reading ability has specific challenges. This action research investigated the effectiveness of integrating robot-assisted teaching in reading lessons at lower primary grades. A group of third-grade students (n=15) participated in this research. The instruments include the pre-and post-test of a reading competency test (RCT) and motivational index (MI), a teacher reflection journal, and focus group discussion with parents. The whole intervention is conducted in two cycles, and requires the completion of four 40-minute lessons each week per cycle. The findings support the view that integrating robot-assisted teaching in the classroom can improve students' learning motivation to a certain extent, and that intervention programs positively impact students' learning motivation and independent reading ability in English. This study provides suggestion for the design of English reading instruction, and encourages English teachers to pay more attention to improving students' independent reading ability

The purpose of the study was to explore the smoking behaviour of the smokers living in Macao. I was part of the 1st group of doctors to have chosen to initiate smoking cessation in Macau. In addition to my diverse academic background of study in laws- a dissertation about the effect of tobacco control program in Macao (submitted in 2011), a master in Public Administration, and five years of working experiences as an Inspector Assistant of tobacco, I had the conviction that I have to write to share my experience and knowledge about smoking cessation to contribute to the field of counselling and psychotherapy as there is little research data concerning smoking prevalence and demographics in Macao. This study consists of two parts – PART I presents the quantitative data collected by a questionnaire-survey over 1378 smokers and PART II qualitative data from semi-structured interviews with 10 adult smokers to explore their experiences of smoking and smoking cessation in Macao. Quantitative data analysis was conducted with the SPSS, while qualitative analysis with coding and theme identification by following the grounded theory procedures. The study found that about 85% smoker surveyed consumed more than half a pack of cigarette per day and about 31% reported various symptoms like irritability, fatigue, loss of appetite and difficulties in concentration. The qualitative study has identified major positive factors related to initiation and maintenance of smoking cessation, namely health concerns, financial concerns and family support. Major negative factors related to relapse of smoking are peer influences, smoking of family members, and impacts of stressful life events. Based on findings of the study, it is argued that preventive anti-smoking education should be implemented among young people. Promotion of health education and preventive anti-smoking strategist and policy in Macao are discussed. The data collected indicate the fact that individuals who have pathologies of the cardiovascular system as a motivating factor for contemplating or taking actions for smoking cessation. Moreover, financial problems, gender (male predominantly), married with family support, higher educational level, without psychological diseases, better economic status, lower nicotine dependent are predictors to success in quit smoking. It also raises the possible need to deepen some evaluation parameters hither to be only superficially addressed. Therefore, and by limitations inherent to the study, this hypothesis needs further investigation. I argue that non-pharmacological treatment methods alone have proven to be effective in the smoking cessation process. However, it is argued that this combined with pharmacological therapy, in particular in specialized consultations, would be more effective and capable in increasing success rates in smoking cessation