An Analysis of Celebrities and KOLs Influence Consumer Decisions on the Luxury Fashion Market in Macau

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Resource type
Thesis
Authors/contributors
Title
An Analysis of Celebrities and KOLs Influence Consumer Decisions on the Luxury Fashion Market in Macau
University
University of Saint Joseph
Place
Macau
Date
2022
Language
eng
URL
https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201195&query_desc=an%3A20696
Library Catalog
Library Catalog (Koha)
Call Number
M-BA 2022 IP,SAN
Notes
In Partial Fulfillment of the Requirements for the Degree of Master in Business Administration in the School of Business & Law, University of Saint Joseph, 2022Supervisor : João Alexandre Lobo Marques
Citation
Ip, S. U. (2022). An Analysis of Celebrities and KOLs Influence Consumer Decisions on the Luxury Fashion Market in Macau [University of Saint Joseph]. https://library-opac.usj.edu.mo/cgi-bin/koha/opac-detail.pl?biblionumber=201195&query_desc=an%3A20696
USJ Theses and Dissertations
Link to this record
https://research.usj.edu.mo/bibliography/V8WRHL8G