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This research study explores the corporate communication strategies and media shifts adopted by large enterprises in Macau during the COVID-19 pandemic and post-pandemic era. Taking SJM Resorts, a large enterprise roots in Macau for over 60 years, as an example to analyze the shift and changes in its corporate communication practices and media usage during the pandemic and post-pandemic era. Moreover, recent literatures on related topic were reviewed to support this research. The researcher invited eight leaders from the case study to conduct semi-structured interviews for qualitative analysis, whilst to distribute 500 e-questionnaire surveys to public for collecting empirical data for quantitative analysis. Issues such as the proportion of offline and online media usage and corporate communication and media strategies and impacts were raised. The study result provides theory and practice reviews for related academic fields. Since there are relatively few research reviews on enterprises’ corporate communication and media landscape during the pandemic and the post-pandemic era at recent stage, this study can fill this gap, provide new research results to the related field as well as enrich the current literature database in related fields
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- Flipped classroom metodologiak eskaintzen dituen abantaila pedagogikoak (Ander Goikoetxea Pérez, Hannot Mintegia Beaskoa). - Conocimiento de la actualidad informativa a partir de la participación del alumnado que ejerce de periodista y lector crítico (María del Mar Rodríguez González, Iñigo Marauri Castillo, Guillermo Gurrutxaga Rekongo). - El papel del procesamiento dual de la información en la discriminación de noticias falsas (José Manuel Meza Cano, Cinthia Aranda-Solís, Blanca Olalde López de Arechavaleta, Santiago Palacios Navarro). - No trespassing: Arau, traba eta mugen bidezko metodologia sortzaile bat kazetaritza gradurako (Hannot Mintegia Beaskoa, Ander Goikoetxea Pérez). - Learning digital journalism: Analysing web media in comparative perspective to learn what is quality in digital communication (Javier Díaz-Noci). - El sistema híbrido vehículo de comunicación educativa (Antonio Vaquerizo Mariscal). - The pedagogical role of ethics and deontology for future professionals of communication and media: How to develop and nourish virtues (José Manuel Simões). - Desgaitasuna duten pertsonen Komunikazio ikasketetako prestakuntzari buruzko gogoetak (Terese Mendiguren, Jesús Ángel Pérez Dasilva, Koldobika Meso Ayerdi, Simón Peña, Ainara Larrondo, María Ganzabal). - Teaching Communication (and Journalism) History from Social History Theory: Some proposals (Javier Díaz-Noci).
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