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  • The emergence of the virtual world through social media, technical advancements, digital fashion, and the concept of the Metaverse begs the question of whether Macau's fashion sector can transfer to the virtual sphere. Macau fashion designers have different needs for virtual fashion vs traditional fashion manifestations. The designer's experience, Macau residents' interest in the virtual world and metaverse, and communication inside the metaverse all play an important role in this study. This research study shows our design work, analysis, and conclusions, which explain the concepts and research incorporating the Metaverse virtual platform, virtual characters, user interaction for various target groups, and survey feedback. This detailed research provides a deeper understanding and insights into the Metaverse concept's usefulness in marketing Macau fashion businesses and providing essential information to local Macau fashion designers, fashion industry experts, and Macau people. According to preliminary investigation, utilising avatars and virtual fashion in the virtual world is a novel and promising way for fashion brand operations and expansion. This technique provides cost savings, endless creative options, and effective brand messaging, with the opportunity to predict future virtual fashion trends while keeping a real retail presence

  • This dissertation examines the relationship between internal corporate communication (ICC)strategies and occupational safety and health (OSH) Management practices in Macau's hospitality industry. The primary objective is to investigate how communication approaches can enhance workplace safety protocols and improve OSH outcomes for corporations in the leisure and entertainment sectors. The study aligns with Macau's several policies and economic development on promoting health and safety. It highlights the critical role of OSH Management in the post-COVID-19 business environment, influencing consumer choices and industry practices. The mixed-methods research identified critical success factors, including aligning OSH goals with corporate objectives, utilizing diverse communication platforms, and establishing a safety culture. Areas for improvement were also uncovered. The findings provide valuable insights for hospitality organizations, emphasizing the critical role of internal communication in driving effective OSH Management. By integrating communication strategies with OSH initiatives, organizations can cultivate a robust safety culture, ensure regulatory compliance, and enhance employee well-being and customer satisfaction - key factors for long-term business success

Last update from database: 5/20/25, 7:01 PM (UTC)