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Theories and models try to describe the complexity of how people embrace and make use of innovations. The determinants of behavior concerning battery electric vehicles (BEVs) have traditionally revolved around factors such as vehicles’ price and range. Surprisingly, despite being small and one of the wealthiest territories in the world, Macau SAR faces challenges in BEV market penetration, underscoring the need to explore alternative causes of behavioral intention. To explain the adoption of technologies, this paper focuses on technology show-off (TS), which combines Rogers’ (2003) concepts of visibility and trialability of technology in a single construct as a determinant of behavioral intention. Therefore, when individuals perceive technology as more visible and available for trial, their behavioral intention to adopt it strengthens. Using structural equation modeling for quantitative analysis, this study examines the significance of TS in terms of the intention to adopt battery electric vehicles. The findings highlight the salience of the technology show-off construct in explaining behavioral intention, underscoring its significance in the context of modern society’s characteristics. This study contributes to advances in understanding technology acceptance and highlights the importance of incorporating experiential aspects (such as TS) into the traditional technology acceptance models.

The understanding of how people accept and embrace new policies is vital in today's world. This paper introduces an original way of looking at this by adapting the widely recognized Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2). The goal is to provide a foundational model for assessing policy acceptance. More specifically, we adapted the UTAUT-2 framework to study how Macau residents perceive the "Northbound Travel for Macau Vehicles" policy, which allows cars with Macau registration plates to enter China. Using structural equation modeling software (SmartPLS), we analyze data collected from 136 respondents who experienced the policy.Our findings reveal that Performance Expectancy (PE) and Habit (HB) significantly influence individuals' intention to take advantage of the policy. In other words, people are more likely to embrace policies they perceive as beneficial and that align with their existing habits. Effort Expectancy (EE) and Facilitating Conditions (FC) do not significantly impact acceptance, perhaps as a result of participants' familiarity with the policy and their resource availability. Surprisingly, while not directly tied to usage, Social Influence (SI) shows a high mean value, suggesting its potential role in policy acceptance when influential individuals adopt the policy. This pioneering research contributes to the field by bridging the gap between technology acceptance models and policy studies. Most importantly, it validates the use of the UTAUT-2 as a technology framework that is adapted for assessing policy acceptance.

In a world where sustainable food choices are becoming increasingly important, this study explores the connection between food neophilia — the desire to experiment with new foods — and people's willingness to include insects in their diets. Using the Theory of Planned Behavior (TPB), our research delves into how neophilia (NP) moderates respondents’ attitude (ATT), social norms (SN), and perceived behavioral control (PBC) concerning the adoption of insects as a food source. The analysis draws from 160 self-administered surveys and employs structural equation modeling. Conducted in the context of Macau SAR (China), our study reveals the pivotal role that neophilia plays in shaping consumer attitudes and intentions. Notably, respondents generally expressed a willingness to explore novel culinary experiences. A positive moderating effect of neophilia on attitudes toward insect consumption is observed, suggesting that individuals with higher neophilia scores are more inclined to hold favorable intentions regarding insects as food. However, neophilia's influence on moderating SN and PBC exhibits contrasting effects, implying that a strong inclination for food neophilia may not necessarily leadto increased social pressure or perceived control in adopting insect-based diets. In light of these findings, this study recommends that practitioners and policymakers promote insect consumptionas an innovative and adventurous means of achieving sustainable nutrition. While the primary focus is on the impact of food neophilia on people's intention to consume insects as food, the study underscores the urgent need for diversified and sustainable dietary choices to address escalating environmental concerns and secure a resilient food supply for future generations.

As environmental awareness grows, sustainable modes of transportation have garnered increasing importance. With the rising popularity of electric vehicles (EVs), a broader community now acknowledges their numerous advantages, such as lower noise levels, enhanced efficiency, and cost-effectiveness in comparison to traditional internal combustion engine vehicles. Furthermore, EVs significantly contribute to a more sustainable future by emitting fewer pollutants and reducing overall environmental impact. However, consumers' perceptions and expectations about the vehicle's country of origin - the nation where the vehicle is manufactured - remain unclear, particularly in the case of Chinese-manufactured EVs due to China's reputation for pollution and product safety concerns. This study employsa qualitative framework based on the Unified Theory of Acceptance and Use of Technology 2(UTAUT-2) to assess the acceptance of Chinese electric vehicles, and the influence of the Country-of-Origin Effect (COE) on a sample of Portuguese residents. Data was gathered through semi-structured interviews and analyzed using qualitative methods. The study's results shed light on the significance of the country of origin in shaping consumers' behavioral intentions to purchase Chinese electric vehicles, indicating a positive influence. This suggests that country of origin is a crucial factor when considering an individual's intention to adopt electric vehicles. Additionally, the research highlights the importance of various other factors such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, and habit in shaping consumers' attitudes and intentions. Our results underscore the complexity of consumer behavior toward electric vehicles, suggesting the need for a multifaceted approach to understanding andpromoting EV adoption. Research is needed to examine the COE in different cultural and geographic contexts to develop effective strategies to enhance the global adoption of electric vehicles, particularly from countries with varying environmental reputations

The UTAUT-2 offers the most comprehensive assessment of individual acceptance and use of technology to date. In particular, the theoretical additions of “hedonic motivation”, “price value”, and “habit”, made the model suitable for studying technology in a consumer context. However, a review of the literature revealed that the construct of habit has been dropped from a large number of studies. There are several reasons for this, including that the technologies examined were relatively new for the respondents to form a routine behavior. Therefore, this study aims to explore whether the construct can be used as a key predictor of future intention to use an innovation rather than an acquired practice among technology users. For this purpose, a conceptual model based on the theoretical additions to the UTAUT-2 is proposed and analyzed with structural equation modeling (SmartPLS). Our results showed significant relationships between the predictors and the behavioral intention to use battery electric vehicles (BEV) technology, and, in particular, depicted the construct of habit as the strongest factor in the decision to adopt the technology. In light of our findings, the construct of habit (HT) should be used in research together with the other UTAUT-2 predictors to assess individuals’ perceptions of possible future habitual behaviors.

A growing number of people are becoming aware of the environmental footprint that our actions have on the environment. Research indicates that a key factor leading to the adoption of an electric vehicle is consumers’ high environmental concern. Indeed, the environmental concern (EC) construct is commonly associated with the purchase of sustainable and eco-friendly products in literature. Our study challenges this assumption. We examined how the environmental factor influenced the behavioral intention of Macau residents to adopt battery-electric vehicle (BEV) technology. For this purpose, we conducted a study based on the UTAUT-2 framework and used structural equation modeling (SmartPLS) to analyze the data. As a result, the choice of vehicles did not depend on the consumers’ level of concern. It appeared that consumers strongly perceived the benefits of a cleaner environment, however, when it comes to technology, environmental benefits are nice to have, rather than the primary incentive to purchase BEVs. Researchers should consider the role of environmental concern as a background factor in technology acceptance models, rather than a direct predictor of behavior. It is also recommended that marketers correctly consider this element when developing their product communications strategies, to appeal to the desired segment of customers.

The decision to accept and use technology innovations has long been a source of debate across disciplines due to the complexity involved in predicting behavior. Recognizing that the subject is vast and fragmented, this paper examines the mainstream technology works to assist researchers to understand, conceptualize and select the most appropriate theoretical framework for their study. Starting with the pioneering effort on Diffusion of Innovations (DOI/IDT), the analysis considers the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM/TAM-2/TAM-3), the Value-based Acceptance Model (VAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT/UTAUT-2) among the most important. A review of the key literature is vital to assessing and identifying research trends, as well as contributing to the discussion of emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Blockchain, Cloud Computing, Internet of Things (IoT), Mobile Apps, etc. Suggestions for future research paths are also provided.

Molecular Chinese Medicine (MCM) is a recent method of manufacturing and dosing prescriptions that brings several advantages when compared with Traditional Chinese Medicine (TCM). For instance, MCM is highly dissoluble, tastes better than the usual decoction, and the active principles are easily absorbed. Also, the manufacturing process is subject to better quality control. In spite of these benefits, consumers' intentions remain unclear due to the novelty of this technique. Therefore, an assessment of individuals' perceptions is relevant since molecular medicine is redefining how scientists understand and treat diseases, and it can be considered a medical innovation. To fill the research gap, the Value-based Acceptance Model (VAM) (Kim et al., 2007) is used to assess the individuals' perceptions of value and intention to accept MCM. Data from a sample of Macau residents are analyzed by means of structural equation modeling (SmartPLS). The results support the use of the model in our context, thus extending the applicability of the VAM to other settings. Except for 'technicality', the constructs of 'usefulness', 'enjoyment', and 'perceived fee' had a significant impact on the overall 'perceived value' of MCM, and in turn on the behavioral intention to use the innovation. To facilitate the diffusion of this dosage method in the marketplace, it is suggested that communications strategies consider the proposed sources of value when promoting MCM. To further explain the adoption process, it is recommended to include additional factors that may affect consumers' intention to adopt the innovation and extend the analysis to the actual usage.

Technology research offers several theories and models to explain how individuals accept and use technology innovations. While these often focus on the technical aspects of the innovation, they tend to downplay the affective component of technology. Recognizing that the adoption of technology is also determined by what it means and represents to the users, this paper aims to fill the gap in the literature by studying the effects of social influence and image on the behavioral intention to adopt a technology. We used structural equation modeling (SmartPLS) to analyze data collected from 238 self-administrated surveys regarding the behavioral intention of Macau residents to use battery electric vehicles. The result showed significant relationships among the variables in the model and depicted the construct of image as a strong factor in the adoption decision. Our findings suggest that social influence may not exhibit substantial impact in the case of innovations in their initial phase and, more importantly, the construct of image could be included as a key predictor of behavioral intention in technology acceptance models, particularly in contexts where the choices that consumers make are public, and therefore subject to judgments from the members of the community.

Despite the general good intentions towards the environment, individuals tend to adopt traditional internal combustion vehicles. Drawing from technology research, this study focuses on the impact of society - in the form of subjective norm and image – on the behavioral intention to adopt a technology. More precisely, this study seeks to explore to which extent societal influences drive the behavioral intention to adopt battery electric vehicles (BEV) technology. A self-administered survey was used for this purpose. The analysis of the data from a sample of 111 respondents showed significant relationships between the predictors and the target behavioral outcome. The study also revealed that subjective norm and image are particularly significant factors for the segment of BEV owners. The findings suggest that marketers and practitioners incorporate social elements into their product communication strategies in order to encourage the uptake of environmentally-sound technologies.

This study analyzes the green marketing strategies with specific reference to the hotel industry. The concept of green marketing in this sector is crucial due to the growing expected importance of tourism in the future of global economy and its potential impact on social and economic development; this is true particularly in areas with relevant volumes of tourist arrivals. In this sense, we carried out an exploratory research in the hotel industry of the Special Administrative Region (SAR) of Macao in order to: highlight the primary motivations that underlie interventions geared towards the eco-sustainability of hotels, the services they offer and point out the problems, issues, and future prospects in the development of green marketing, as well as explore the role of eco-sustainable values in hotels’ online communication policies. In order to reach these aims a qualitative research was carried out with a semi-structured questionnaire (face-to-face interviews) to a group of hotels. The research was finished by an analysis of their websites, in order to verify possible references to the steps taken to protect the environment.

Over the years Macao has been exposed to different cultures and has been influenced by various political and economic interests. The booming casino economy has ultimately transformed the city into the largest gambling hub in the world. In spite of the consensus about Macao's shiny future, there are factors (such as the large reliance on a single industry) and socio-economic problems (such as labor shortage, unequal income distribution, and inflationary pressure) that moderate the optimism. By making use of the Chatterjee and Nankervis' convergent and divergent process model for management, this paper examines how global, regional, and local forces have impacted the economic development process, form and type of organizations in Macao. The paper also suggests that the government implement a framework that develops and diversifies the economy but also takes into consideration the social needs of the community.