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Student Research and Output

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  • In a world where sustainable food choices are becoming increasingly important, this study explores the connection between food neophilia — the desire to experiment with new foods — and people's willingness to include insects in their diets. Using the Theory of Planned Behavior (TPB), our research delves into how neophilia (NP) moderates respondents’ attitude (ATT), social norms (SN), and perceived behavioral control (PBC) concerning the adoption of insects as a food source. The analysis draws from 160 self-administered surveys and employs structural equation modeling. Conducted in the context of Macau SAR (China), our study reveals the pivotal role that neophilia plays in shaping consumer attitudes and intentions. Notably, respondents generally expressed a willingness to explore novel culinary experiences. A positive moderating effect of neophilia on attitudes toward insect consumption is observed, suggesting that individuals with higher neophilia scores are more inclined to hold favorable intentions regarding insects as food. However, neophilia's influence on moderating SN and PBC exhibits contrasting effects, implying that a strong inclination for food neophilia may not necessarily leadto increased social pressure or perceived control in adopting insect-based diets. In light of these findings, this study recommends that practitioners and policymakers promote insect consumptionas an innovative and adventurous means of achieving sustainable nutrition. While the primary focus is on the impact of food neophilia on people's intention to consume insects as food, the study underscores the urgent need for diversified and sustainable dietary choices to address escalating environmental concerns and secure a resilient food supply for future generations.

  • As environmental awareness grows, sustainable modes of transportation have garnered increasing importance. With the rising popularity of electric vehicles (EVs), a broader community now acknowledges their numerous advantages, such as lower noise levels, enhanced efficiency, and cost-effectiveness in comparison to traditional internal combustion engine vehicles. Furthermore, EVs significantly contribute to a more sustainable future by emitting fewer pollutants and reducing overall environmental impact. However, consumers' perceptions and expectations about the vehicle's country of origin - the nation where the vehicle is manufactured - remain unclear, particularly in the case of Chinese-manufactured EVs due to China's reputation for pollution and product safety concerns. This study employsa qualitative framework based on the Unified Theory of Acceptance and Use of Technology 2(UTAUT-2) to assess the acceptance of Chinese electric vehicles, and the influence of the Country-of-Origin Effect (COE) on a sample of Portuguese residents. Data was gathered through semi-structured interviews and analyzed using qualitative methods. The study's results shed light on the significance of the country of origin in shaping consumers' behavioral intentions to purchase Chinese electric vehicles, indicating a positive influence. This suggests that country of origin is a crucial factor when considering an individual's intention to adopt electric vehicles. Additionally, the research highlights the importance of various other factors such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, and habit in shaping consumers' attitudes and intentions. Our results underscore the complexity of consumer behavior toward electric vehicles, suggesting the need for a multifaceted approach to understanding andpromoting EV adoption. Research is needed to examine the COE in different cultural and geographic contexts to develop effective strategies to enhance the global adoption of electric vehicles, particularly from countries with varying environmental reputations

Last update from database: 4/3/25, 7:01 PM (UTC)

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