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Counterfeiting in luxury fashion presents unique opportunities for brands. While it negatively impacts them by diluting exclusivity, it also affects consumer psychology in unexpectedly positive ways. Authentic consumers may feel pride in being copied, enhancing their perceived status by owning something only a few can possess. Additionally, counterfeits act as free marketing tools, increasing brand awareness on a scale not otherwise accessible, especially for niche or inconspicuous luxury brands. Moreover, counterfeiting offers an opportunity for differentiation through sustainability. Counterfeiters, focused on low-cost production, often cannot commit to sustainable and ethical standards. Luxury brands can leverage this by emphasizing their commitment to sustainability, distancing themselves from counterfeits. Strategically, this allows brands to attract consumers who previously purchased counterfeits, converting them into loyal customers of authentic products. This chapter explores how luxury fashion brands can leverage these dual dynamics to strengthen their market position.
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Este livro é resultado do I International Meeting da Law and Development Research Network (LDRN) ou Rede de Pesquisa Direito e Desenvolvimento. As temáticas do encontro internacional foram os objetivos do desenvolvimento sustentável, o desenvolvimento e a inclusão socioeconômicos. O evento foi organizado pelo grupo de pesquisa Direito e Sociedade Econômica (DISE), que completa uma década, orientado à pesquisa e à solução de problemas socioeconômicos sob a ótica jurídica. Está vinculado ao Programa de Pós-Graduação em Direito da Universidade do Extremo Sul Catarinense (PPGD/UNESC), localizado em Criciúma, Santa Catarina, Brasil. O evento contou com o apoio institucional da Universidade São José (USJ, Macau-China), da Universidade Eduardo Mondlane (UEM, Moçambique) e da UNESC. Participaram do comitê científico Prof. Dr. Almeida Zacarias Machava (UEM); Prof. Dr. Ângelo Patrício Rafael (USJ); Prof. Dra. Camila Villard Duran, ESSCA School of Management, França; Prof. Dr. Fernando de Magalhães Furlan, UNICEPLAC, Brasil; e Prof. Dra. Rúbia Carneiro Neves, Universidade Federal de Minas Gerais, Brasil. A coordenação-geral coube ao Prof. Dr. Yduan de Oliveira May, UNESC, coordenador do DISE e da LDRN. Cumprimenta-se o Prof. Dr. Ansoumane Douty Diakité (USJ) pelo prefácio, no qual discorre com generosidade suas impressões das atividades da LDRN e a ordenação temática deste livro.
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Covid-19 has hit the world unprepared, as the deadliest pandemic of the century. Governments and authorities, as leaders and decision makers fighting against the virus, enormously tap on the power of AI and its data analytics models for urgent decision supports at the greatest efforts, ever seen from human history. This book showcases a collection of important data analytics models that were used during the epidemic, and discusses and compares their efficacy and limitations. Readers who from both healthcare industries and academia can gain unique insights on how data analytics models were designed and applied on epidemic data. Taking Covid-19 as a case study, readers especially those who are working in similar fields, would be better prepared in case a new wave of virus epidemic may arise again in the near future.
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Macao is well known for its gaming industry. However, there are also many traditional small-to-medium enterprises which are family-owned and run. There is no doubt that social capital is one of the key competitive advantages that family businesses possess, particularly when it comes to Chinese businesses with strong family values that emphasize the importance of trustworthiness and guanxi (relationships). As opposed to other forms of capital, social capital cannot be passed from one generation to another through the will of the incumbents. So, how is social capital passed on in family businesses from one generation to the next? Based on an in-depth study of five cases of successful family businesses in Macao, this research identified the forms of social capital present in business families and the succession process of these firms. From the generalizations drawn from the five cases, a theoretical framework is proposed to understand the intergenerational transmission of social capital in Chinese family businesses
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COVID-19 has hit the world unprepared, as the deadliest pandemic of the century. Governments and authorities, as leaders and decision makers fighting the virus, enormously tap into the power of artificial intelligence and its predictive models for urgent decision support. This book showcases a collection of important predictive models that used during the pandemic, and discusses and compares their efficacy and limitations. Readers from both healthcare industries and academia can gain unique insights on how predictive models were designed and applied on epidemic data. Taking COVID19 as a case study and showcasing the lessons learnt, this book will enable readers to be better prepared in the event of virus epidemics or pandemics in the future.
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Faculty of Business and Law
- Alexandre Lobo (3)
- Angelo Rafael (2)
- Douty Diakite (1)
- Jenny Phillips (1)
- Silva, Susana C. (1)