The Role of Habit in UTAUT-2 Research: A Study of BEV Users

Resource type
Author/contributor
Title
The Role of Habit in UTAUT-2 Research: A Study of BEV Users
Abstract
The UTAUT-2 offers the most comprehensive assessment of individual acceptance and use of technology to date. In particular, the theoretical additions of “hedonic motivation”, “price value”, and “habit”, made the model suitable for studying technology in a consumer context. However, a review of the literature revealed that the construct of habit has been dropped from a large number of studies. There are several reasons for this, including that the technologies examined were relatively new for the respondents to form a routine behavior. Therefore, this study aims to explore whether the construct can be used as a key predictor of future intention to use an innovation rather than an acquired practice among technology users. For this purpose, a conceptual model based on the theoretical additions to the UTAUT-2 is proposed and analyzed with structural equation modeling (SmartPLS). Our results showed significant relationships between the predictors and the behavioral intention to use battery electric vehicles (BEV) technology, and, in particular, depicted the construct of habit as the strongest factor in the decision to adopt the technology. In light of our findings, the construct of habit (HT) should be used in research together with the other UTAUT-2 predictors to assess individuals’ perceptions of possible future habitual behaviors.
Date
December 28, 2023
Proceedings Title
Proceedings of the 2023 9th International Conference on Industrial and Business Engineering
Place
New York, NY, USA
Publisher
Association for Computing Machinery
Pages
449–453
Series
ICIBE '23
ISBN
9798400708824
Short Title
The Role of Habit in UTAUT-2 Research
Accessed
2024-01-02
Library Catalog
ACM Digital Library
Citation
Lampo, A. (2023). The Role of Habit in UTAUT-2 Research: A Study of BEV Users. Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, 449–453. https://doi.org/10.1145/3629378.3629384